Prebiotic Fiber Global Market Report 2024

The prebiotic fiber market size has grown rapidly in recent years. It will grow from $6.51 billion in 2023 to $7.23 billion in 2024 at a compound annual growth rate (CAGR) of 11.1%. The growth observed in the historical period can be credited to several factors, including heightened awareness surrounding the significance of gut health, a surge in consumer preference for natural and functional foods, the expansion of the aging population demographic, heightened demand for low-calorie and sugar-free food options, and the increasing adoption of plant-based dietary regimes.

The prebiotic fiber market size is expected to see rapid growth in the next few years. It will grow to $11.06 billion in 2028 at a compound annual growth rate (CAGR) of 11.2%. The anticipated growth in the forecast period can be linked to several factors, notably the expansion of the functional food and beverage sector, a rise in the occurrence of digestive health ailments, an escalating focus on preventive healthcare and wellness initiatives, increased investment in product innovation, and a burgeoning consumer interest in personalized nutrition solutions. Key trends expected in this period encompass the introduction of prebiotic fiber supplements, the adoption of personalized nutrition approaches, the emergence of cosmetic products targeting gut health, the popularity of fermented foods, the development of specialized baby food products, and the introduction of prebiotic fiber-enriched beverages.

The rise in popularity of plant-based diets is anticipated to drive the expansion of the prebiotic fiber market in the coming years. Plant-based diets primarily consist of foods derived from plants, such as fruits, vegetables, grains, nuts, seeds, and legumes, while reducing or eliminating animal products. This dietary trend is gaining traction due to increased awareness of its health benefits, ethical considerations related to animal welfare, and concerns about environmental sustainability. Prebiotic fiber plays a crucial role in supporting beneficial gut bacteria, promoting digestive health, and improving nutrient absorption from plant-based foods, thus complementing the nutritional profile of these diets. For example, as reported by The Plant-Based Foods Association in April 2023, plant-based foods accounted for $8 billion in U.S. retail sales in 2022, marking a 6.67% increase from $7.5 billion in 2021. Consequently, the growing popularity of plant-based diets is fueling the growth of the prebiotic fiber market.

Leading companies in the prebiotic fiber market are directing their efforts towards introducing functional foods and beverages fortified with prebiotic fiber, such as prebiotic fiber-enriched beverages, to cater to health-conscious consumers seeking convenient options to support digestive health. Prebiotic fiber-enriched beverages are beverages that have additional prebiotic fibers incorporated into them to aid digestion and promote gut health. For instance, Beliv, a US-based beverage company, launched Mighty Pop in November 2023, the first soda formula to combine prebiotics, probiotics, and postbiotics. It aims to offer consumers a convenient and palatable beverage that also supports their health. Each can of Mighty Pop contains one billion live probiotic cultures, three grams of sustainably sourced prebiotic fiber from certified carbon-neutral acacia plants, and postbiotics known for their immune health and microbiome modulation benefits. Mighty Pop presents a healthier soda alternative with three grams of agave-sourced sugar and a low calorie count of 30 per serving.

In June 2022, Tate & Lyle PLC, a UK-based food and beverage company, acquired Quantum Hi-Tech Biological Co. Ltd. to enhance its position in the prebiotic fiber market and expand its capability to provide added-fiber solutions across various categories such as dairy, beverages, baked goods, and nutrition. Quantum Hi-Tech Biological Co. Ltd., based in China, specializes in developing, manufacturing, and marketing prebiotic fiber products.

Major companies operating in the prebiotic fiber market are Cargill Incorporated, The Archer-Daniels-Midland Company, Abbott Laboratories, GSK plc, The Kraft Heinz Company, Royal FrieslandCampina N.V., Kerry Group plc, Ingredion Incorporated, Tereos SA, Parmalat S.p.A., Dupont Nutrition & Health, Yakult Honsha Co. Ltd., Tate & Lyle plc, Samyang Foods, NOW Health Group Inc., BENEO GmbH, Nexira, Galam Ltd., Jarrow Formulas Inc, Cosucra Groupe Warcoing SA, Sensus, Attune Foods LLC, KeVita Inc., GTC Nutrition, Jackson GI Medical.

Asia-Pacific was the largest region in the prebiotic fiber market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the prebiotic fiber market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the prebiotic fiber market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Prebiotic fiber is a specific type of dietary fiber crucial for nurturing beneficial gut bacteria, supporting their growth and functionality. Unlike other fiber types, prebiotic fibers are uniquely fermented by probiotic bacteria in the colon, leading to the production of short-chain fatty acids (SCFAs) and other metabolites that bolster digestive health and overall wellness.

The primary varieties of prebiotic fiber include inulin, mannan-oligosaccharide, fructo-oligosaccharide, and galacto-oligosaccharide. Inulin, sourced from plants like chicory root, garlic, and onions, acts as a vital food source for beneficial gut bacteria, fostering digestive health and well-being. These fibers are classified into organic and conventional products and are utilized across various applications such as food and beverages, baked goods, dairy products, breakfast snacks, animal feed, and dietary supplements. They are distributed through multiple sales channels, including direct sales, indirect sales, supermarkets, online platforms, and retail outlets.

The prebiotic fiber market research report is one of a series of new reports that provides prebiotic fiber market statistics, including prebiotic fiber industry global market size, regional shares, competitors with a prebiotic fiber market share, detailed prebiotic fiber market segments, market trends and opportunities, and any further data you may need to thrive in the prebiotic fiber industry. This prebiotic fiber market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The prebiotic fiber market consists of sales of prebiotic fiber powders, capsules or supplements, gummies, and dairy products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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