Presentation Software Market Report, Global, 2024

The presentation software market size has grown rapidly in recent years. It will grow from $6.0 billion in 2023 to $7.04 billion in 2024 at a compound annual growth rate (CAGR) of 17.3%. The growth witnessed in the historic period can be traced back to heightened demand for digital solutions, a proliferation of businesses and organizations, greater accessibility to cloud-based offerings, escalating need for mobile-friendly solutions, and a rising appetite for interactive and captivating presentations.

The presentation software market size is expected to see rapid growth in the next few years. It will grow to $13.42 billion in 2028 at a compound annual growth rate (CAGR) of 17.5%. The projected growth in the upcoming period can be attributed to the incorporation of advanced analytics and AI, the integration of machine learning capabilities within presentation software, the growing reliance on visual content in business communications, the surging demand for infographics, and the rising preference for video-enhanced presentations. Key trends expected in this period encompass technological advancements, the evolution of more sophisticated features, deeper integration of AI and machine learning, the inclusion of augmented reality (AR) and virtual reality (VR) functionalities, innovation in visual storytelling techniques, and the increasing popularity of cloud-based presentation tools.

The surge in popularity of video-powered presentations is anticipated to propel the expansion of the presentation software market in the coming years. Video-powered presentations involve integrating video content as a central component to enhance the delivery and engagement of material. The demand for these presentations is rapidly rising due to their ability to boost audience engagement, improve information retention, and effectively convey complex ideas in a visually compelling and dynamic manner. Advanced presentation software is used to seamlessly integrate dynamic video content, thereby enhancing the overall impact and engagement of presentations. For instance, in January 2023, as per Video Marketing Statistics 2024 by Wyzowl c/o, a UK-based animated explainer video company, a survey of 967 respondents revealed that 91% of businesses use video as a marketing tool, marking an increase from 86% in 2022. Consequently, the growing popularity of video-powered presentations is fueling the growth of the presentation software market.

Leading companies in the presentation software sector are concentrating on developing innovative technological solutions, including AI-powered features, to streamline the presentation design process and make it more efficient for users. AI-powered features significantly enhance user experience by automating design tasks, optimizing content, enabling collaboration, improving delivery, and boosting audience engagement. For instance, in January 2023, Beautiful.ai, a US-based presentation software company, introduced DesignerBot, a generative AI tool that automates the creation of professional presentations. This tool utilizes advanced AI algorithms to generate complete presentation decks based on a simple text input, including layouts, images, icons, and text. DesignerBot is integrated with Beautiful.ai's Smart Slide technology, allowing users to further customize and edit their presentations. Its aim is to simplify the presentation design process, making it faster and more accessible for users to create visually appealing and impactful slides without extensive design expertise.

In May 2024, Shutterstock Inc., a US-based stock photography company, acquired Envato Pty Ltd. for approximately $245 million. This strategic acquisition complements Shutterstock's existing offerings, expands its market reach to rapidly growing segments such as freelancers and small businesses, and significantly grows its subscriber base. Envato Pty Ltd. is an Australia-based provider of presentation software and digital assets, including templates for presentation software.

Major companies operating in the presentation software market are Apple Inc., Alphabet Inc., Microsoft Corporation, Adobe Systems Incorporated, Autodesk Inc., OpenText Corporation, Atlassian Corporation Plc, Zendesk Inc., Zoho Corporation, Canva Inc., Faithlife Corporation, Prezi Inc., Powtoon Ltd., Pitch Software GmbH, Preseria AS, FlowVella Inc., Emaze Ltd., Proclaim, BeamYourScreen GmbH, Easy WebContent Inc., MediaComplete Corporation, spinTouch GmbH, Beautiful.ai, Slidebean Inc., Haiku Deck Inc., Niftio.

North America was the largest region in the presentation software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the market going forward. The regions covered in the presentation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the presentation software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Presentation software is a category of application software utilized for crafting slideshows or presentations, typically geared towards business, educational, or personal use. It enables users to blend text, images, graphics, and sometimes audio and video components to communicate information in a visually engaging and structured manner.

The primary platforms encompassed within presentation software are Windows, Mac, iOS, Android, web-based, and Linux. Windows, an operating system developed by Microsoft, is widely utilized in personal computers, laptops, and tablets. These platforms offer varied pricing models, including free options, one-time licenses, subscription-based services, and freemium models. They can be implemented both in the cloud and on-premise, catering to small and midsize enterprises (SMEs) as well as large enterprises, serving diverse end-users such as business professionals, educational institutions, marketing and sales teams, and media and entertainment sectors.

The presentation software market research report is one of a series of new reports that provides presentation software market statistics, including presentation software industry global market size, regional shares, competitors with a presentation software market share, detailed presentation software market segments, market trends and opportunities, and any further data you may need to thrive in the presentation software industry. This presentation software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The presentation software market includes revenues earned by entities by providing services, such as enterprise solutions, subscription-based models, and add-ons or upgrade packages. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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