Self-Improvement Products and Services Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The self-improvement products and services market size has grown strongly in recent years. It will grow from $59.22 billion in 2024 to $64.61 billion in 2025 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to rise of personal development seminars, popularity of meditation and mindfulness practices, advent of online courses and resources, increased awareness of mental health importance, and influence of the positive psychology movement.

The self-improvement products and services market size is expected to see strong growth in the next few years. It will grow to $90.94 billion in 2029 at a compound annual growth rate (CAGR) of 8.9%. The growth in the forecast period can be attributed to the expansion of online communities for support and accountability, emphasis on holistic well-being in self-improvement offerings, utilization of big data analytics for personalized recommendations, incorporation of gamification elements for engagement, and growth of subscription-based self-improvement services. Major trends in the forecast period include emphasis on mental health and emotional intelligence development, rise of hybrid online-offline self-improvement experiences, focus on sustainable lifestyle changes rather than quick fixes, increasing demand for diversity and inclusivity in self-help content, and emergence of artificial intelligence (AI) companions for continuous personalized guidance.

The anticipated increase in stress levels is expected to propel the growth of the market for self-improvement products and services in the future. Stress levels refer to the extent of psychological and physiological tension experienced by individuals in response to internal or external pressures, typically measured on a spectrum from mild to severe. Elevated stress levels can be linked to heightened work demands, a growing prevalence of racism, financial concerns, feelings of social isolation, and uncertainty about the future. Self-improvement products and services play a crucial role in mitigating rising stress levels by providing tools for mindfulness, resilience building, and personal growth, thereby fostering a sense of empowerment and control. For instance, a report from the American Psychological Association (APA) in November 2023 revealed that 81% of older Black adults in the United States found the racial climate stressful in 2022. By 2023, discrimination emerged as a significant stressor for 43% of Black adults and 40% of Latino/a/e adults, surpassing the levels reported by Asian (31%) and white adults (19%). Additionally, inflation caused stress for 83% of U.S. adults, with the majority also citing the economy (69%) and financial concerns (66%) as significant stressors. Consequently, the uptick in stress levels is fueling the expansion of the market for self-improvement products and services.

Leading companies in the self-improvement products and services market are focusing on developing advanced solutions, such as the ability to stream lessons from psychologists and mental health coaches, to provide users with direct access to professional guidance and support. This feature enables individuals to interact with mental health care professionals in real-time, ensuring they receive personalized assistance tailored to their specific needs, whenever and wherever they need it. For example, in June 2024, Minds.et launched a mental health and self-development app aimed at making mental health care and self-improvement accessible to everyone, regardless of location or socio-economic background. The app offers a user-friendly interface, personalized resources, and direct access to lessons from psychologists and mental health coaches.

In September 2022, Headspace Inc., a U.S.-based provider of guided meditation resources, acquired the Shine App for an undisclosed sum. The acquisition aims to broaden Headspace Health's offerings by providing a more inclusive range of self-care content, including self-guided resources, virtual workshops, and a supportive community for its expanding global membership base. The Shine App is a U.S.-based provider of self-care apps tailored to the needs of women.

Major companies operating in the self-improvement products and services market report are BetterHelp; Weight Watchers; Dale Carnegie & Associates Inc.; NutriSystem Inc.; Udemy Inc.; Coursera Inc.; Duolingo; Calm; Noom Inc.; Franklin Covey Co.; Headspace Inc.; Codecademy; Hay House Publishing; Mindvalley Inc.; Landmark Worldwide; Gaia; Sandler Training; Insight Timer; Khan Academy Inc.; The Chopra Center; Fred Pryor/Career-Track; Toastmasters International; SkillPath; Esalen Institute; Elevate Labs; Happify; Lumos Labs Inc.

North America was the largest region in the self-improvement products and services market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the self-improvement products and services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the self-improvement products and services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The self-improvement products and services market consists of revenues earned by entities providing services such as life coaching, personal development seminars, online courses, and therapy sessions. The market value includes the value of related goods sold by the service provider or included within the service offering. The self-improvement products and services market also includes sales of products such as self-help books, fitness equipment, and nutritional supplements. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Self-improvement products and services encompass a diverse range of tools, resources, and interventions designed to enhance personal development, growth, and well-being. These offerings assist individuals in achieving goals, overcoming obstacles, and cultivating positive behavioral changes through techniques like coaching, courses, and motivational materials.

The primary types of self-improvement products and services include both tangible products and intangible services. Self-improvement products comprise tools, resources, and materials aimed at enhancing personal growth, development, and well-being. These offerings address various focus areas such as physical health, mental health, motivation and inspiration, self-awareness, and skillset enhancement, catering to individuals, enterprises, and other entities.

The self-improvement products and services research report is one of a series of new reports that provides self-improvement products and services market statistics, including the self-improvement products and services industry's global market size, regional shares, competitors with a self-improvement products and services market share, detailed self-improvement products and services market segments, market trends and opportunities, and any further data you may need to thrive in the self-improvement products and services industry. This self-improvement products and services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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