The social media platforms market size has grown exponentially in recent years. It will grow from $746.5 billion in 2024 to $1.0 trillion in 2025 at a compound annual growth rate (CAGR) of 34.8%. The growth in the historic period can be attributed to rapid internet adoption, mobile revolution, social networking and connectivity, adoption of business pages, and content discovery algorithms.
The social media platforms market size is expected to see exponential growth in the next few years. It will grow to $3.31 trillion in 2029 at a compound annual growth rate (CAGR) of 34.8%. The growth in the forecast period can be attributed to ai-driven personalization, video dominance, niche communities and micro-influencers, privacy-centric features. Major trends in the forecast period include metaverse exploration, social activism and corporate social responsibility, remote work and professional networking, authenticity and user-generated content, virtual events and experiences.
Increasing internet penetration is expected to propel the growth of the Social media platforms market moving forward. Internet penetration refers to the percentage of the population of a specific geographic area, such as a country or region that has access to the Internet. Increasing internet penetration enhances access to information, education, and economic opportunities, fostering global connectivity and digital inclusion. The increasing internet penetration can be attributed to several factors such as affordability, e-commerce development, and social media influence. Internet penetration is directly linked to the growth and expansion of social media platforms, as greater connectivity facilitates wider access to these digital networks, driving user engagement, and fostering market expansion. For instance, in 2023, according to Meltwater, a US-based software as a service (SaaS) solution and the world's first online media monitoring company states that the median age of the United Kingdom's population is 40.0. Total internet users in the UK were 66.11 million, analysis indicates that internet users in the UK increased by 224 thousand (+0.3 percent) between 2022 and 2023. Therefore, the increasing internet penetration is driving the growth of the social media platforms market.
Major companies operating in the social media platform market are focusing on technologies such as Threads App to meet the growing demand for social media platforms. The app allows users to share text updates, photos, and videos with their Instagram followers. For instance, in July 2023, Meta a US-based social technology company, launched the Threads App built by the Instagram team, for sharing text updates and joining public conversations. Threads is closely tied to Instagram, and users need an Instagram account to join. The app is available for iOS and Android, and it is designed to provide a Twitter-like experience with easy links to Instagram. Users can share Threads posts to their Instagram Story and Feed, as well as to other platforms.
In October 2024, Sprout Social, a US-based provider of social media management software, entered into a partnership with Salesforce to integrate its social data capabilities directly within Salesforce's CRM platform. This integration enables businesses to harness social media insights alongside traditional CRM data, creating a more complete view of customer interactions. By combining social data with CRM, companies can enhance their marketing, sales, and customer support workflows, ultimately leading to improved customer engagement and more personalized service. Salesforce, known for its comprehensive CRM and cloud-based solutions, benefits from Sprout Social’s social media expertise, reinforcing its commitment to providing robust, data-driven customer relationship tools.
Major companies operating in the social media platforms market are LinkedIn, Pinterest, Twitter, Youtube, Reddit, Snap Inc., Meta Platforms, Douyin, Tencent, TikTok, Sina, line corporation, Tagged Inc., Tumblr Inc., Ask.fm, Classmates, Facebook Inc., Flickr, Google+, Meetup, MeetMe Inc., Viber Media S.à r.l., Mix.com Inc., Classmates Online Inc., Mastodon Social Inc., Sina Corporation, Parler LLC.
Asia-Pacific was the largest region in the social media platforms market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the social media platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The social media platforms market consists of revenues earned by entities by providing services such as profile creation and management, content sharing, connectivity and networking, and live streaming. The market value includes the value of related goods sold by the service provider or included within the service offering. The social media platforms market also includes sales of advertising products, analytics tools, content creation and editing tools, privacy and security features, APIs, and developer tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
Social media platforms are online digital spaces or websites that enable users to create, share, and interact with content socially and interactively. These platforms provide tools and features that facilitate the creation and exchange of user-generated content, fostering communication and engagement among individuals, communities, and organizations.
The main types of social media platforms are social networking, photo sharing, video sharing, interactive media, and blogging or community building. Social networking refers to the practice of individuals or groups connecting and interacting with each other through online platforms, websites, or applications, they are used in retail and e-commerce, automotive, healthcare and pharmaceutical, media and entertainment, travel and tourism, and government, and used for personal, small and medium-sized enterprises, and large enterprises.
The main types of social media platforms are social networking, photo sharing, video sharing, interactive media, and blogging or community building. Social networking refers to the practice of individuals or groups connecting and interacting with each other through online platforms, websites, or applications, they are used in retail and e-commerce, automotive, healthcare and pharmaceutical, media and entertainment, travel and tourism, and government, and used for personal, small and medium-sized enterprises, and large enterprises.
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Social Media Platforms Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on social media platforms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for social media platforms? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The social media platforms market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Social Networking; Photo Sharing; Video Sharing; Interactive Media; Blogging Or Community Building2) By Application: Retail And E-Commerce; Automotive; Healthcare And Pharmaceutical; Media And Entertainment; Travel And Tourism; Government
3) By End Users: Personal; Small And Medium-sized Enterprises; Large Enterprises
Subsegments:
1) By Social Networking: General Social Networks (Facebook, Linkedin); Niche Social Networks2) By Photo Sharing: Image Sharing Platforms (Instagram, Flickr); Collaborative Photo Sharing
3) By Video Sharing: General Video Platforms (Youtube, Vimeo); Live Streaming Services
4) By Interactive Media: Polling And Survey Platforms; Live Interaction Apps
5) By Blogging Or Community Building: Personal Blogging Platforms (Wordpress, Blogger); Community Forums And Discussion Boards
Key Companies Mentioned: LinkedIn; Pinterest; Twitter; Youtube; Reddit
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies featured in this Social Media Platforms market report include:- Youtube
- Snap Inc.
- Meta Platforms
- Douyin
- Tencent
- TikTok
- Sina
- line corporation
- Tagged Inc.
- Tumblr Inc.
- Ask.fm
- Classmates
- Facebook Inc.
- Flickr
- Google+
- Meetup
- MeetMe Inc.
- Viber Media S.à r.l.
- Mix.com Inc.
- Classmates Online Inc.
- Mastodon Social Inc.
- Sina Corporation
- Parler LLC
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 200 |
Published | March 2025 |
Forecast Period | 2025 - 2029 |
Estimated Market Value ( USD | $ 1006.22 Billion |
Forecasted Market Value ( USD | $ 3317.86 Billion |
Compound Annual Growth Rate | 34.8% |
Regions Covered | Global |
No. of Companies Mentioned | 28 |