Still Bottled Water Market Report 2026

The still bottled water market size has grown strongly in recent years. It will grow from $270.87 billion in 2025 to $287.74 billion in 2026 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to growth of urban population, rising concerns over tap water quality, expansion of retail distribution networks, increased on-the-go consumption, availability of natural water sources.

The still bottled water market size is expected to see strong growth in the next few years. It will grow to $364.41 billion in 2030 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to increasing focus on sustainable packaging solutions, rising demand for mineral-enriched water, expansion of e-commerce water delivery services, growing health-conscious consumer base, increased investment in water purification technologies. Major trends in the forecast period include increasing demand for premium packaged drinking water, rising adoption of recycled and refillable bottles, expansion of large-format bottled water consumption, growing focus on source transparency, enhanced emphasis on product purity.

The increasing health consciousness is expected to propel the growth of the still bottled water market going forward. Health consciousness refers to an individual's awareness, concern, and proactive attitude toward health and well-being. Health consciousness is increasing due to shifts in lifestyle trends, social influences, and cultural shifts. Still bottled water supports health consciousness in numerous ways, as mindful consumption and choosing sustainable options balance health benefits with environmental considerations. For instance, in June 2024, according to the International Food Information Council (IFIC), a US-based non-profit organization, the proportion of Americans following a specific diet or eating pattern over the past year remains high at 54%. Most people are looking to increase their protein intake, with interest climbing from 59% in 2022 to 67% in 2023, and reaching 71% in 2024. Additionally, roughly half of consumers aim to eat more fresh foods, which are widely considered the healthiest options. Therefore, increasing health consciousness drives growth in the still bottled water market.

Key players in the still bottled water market are focusing on creating innovative products to meet consumer demand for convenience and health. One such innovation is on-the-go still water bottles, which are portable, single-serving bottles of still (non-carbonated) water designed for easy use while traveling or during active moments. For instance, in January 2025, VOSS Water, a US-based bottled water company, introduced a new 250ml Still Water bottle in the UAE. The sleek bottle offers a blend of luxury and convenience, ideal for on-the-go consumption, whether at the gym or during daily commutes. Made from 100% recycled PET, it reflects VOSS's commitment to sustainability and environmental responsibility, aligning with the UAE’s focus on reducing carbon footprints. The water itself is sourced from a pristine aquifer in Southern Norway, ensuring exceptional purity and taste.

In December 2023, Clear Premium Water, an India-based packaged drinking water company, acquired Kelzai Volcanic Water for an undisclosed amount. This acquisition aims to diversify Clear Premium’s product portfolio by incorporating Kelzai’s volcanic spring water, known for its mineral-rich composition. The acquisition also allows Clear Premium to leverage its extensive distribution network across India, strengthening its position in the market. Kelzai Volcanic Water is a natural mineral still bottled water company based in India.

Major companies operating in the still bottled water market are Danone S.A., Nongfu Spring Co. Ltd., Culligan International Company, Primo Brands, Tata Consumer Products Limited, Bisleri International Pvt. Ltd., FIJI Water Company LLC, Highland Spring Ltd., Société Anonyme des Eaux Minérales d'Évian, Hildon Ltd., Aqua Carpatica, Nestlé Waters France, Belu Water Ltd., Mattoni a.s., Evocus, CG Roxane LLC, Spa Monopole N.V., Hassia Mineralquellen GmbH & Co. KG, PepsiCo Inc., San Benedetto S.p.A.

Asia-Pacific was the largest region in the still bottled water market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the still bottled water market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the still bottled water market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The still bottled water market consists of sales of spring water, mineral water, purified water, distilled water, alkaline water, and filtered water. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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