Strawberries Global Market Report 2024

The strawberries market size has grown steadily in recent years. It will grow from $15.3 billion in 2023 to $15.88 billion in 2024 at a compound annual growth rate (CAGR) of 3.8%. The growth observed in the historic period can be attributed to heightened consumer awareness regarding the nutritional benefits of strawberries, the expansion of distribution channels, increased demand for processed strawberry products, growing health consciousness among consumers, and government initiatives aimed at promoting strawberry cultivation.

The strawberries market size is expected to see steady growth in the next few years. It will grow to $18.66 billion in 2028 at a compound annual growth rate (CAGR) of 4.1%. The anticipated growth in the forecast period can be attributed to factors such as increasing urbanization and population growth, the expansion of retail infrastructure, rising consumer preference for natural and organic food products, a growing emphasis on health and wellness trends, and heightened awareness of climate change adaptation. Significant trends expected in the forecast period include the adoption of precision agriculture techniques, advancements in biotechnology and genetics, innovations in post-harvest technologies, integration of robotics and automation solutions, and the development of value-added strawberry products.

The growth of the strawberries market is expected to be propelled by the increasing consumer shift towards plant-based foods. Plant-based foods, derived solely from plants without any animal-based ingredients, offer alternatives to traditional animal-based products. This shift is driven by rising concerns about environmental sustainability, animal welfare, and the health advantages of plant-based diets. Strawberries are commonly incorporated into plant-based consumption, adding flavor to smoothies, salads, and plant-based desserts while contributing to a nutritious, plant-based eating pattern. For example, a report published by the Plant-Based Foods Association in April 2023 revealed that around 70% of the total U.S. population consumed plant-based foods in 2022, up from 66% in 2021. Additionally, sales of plant-based foods experienced a 6.6% growth in 2022, compared to 5.9% in 2021. Hence, the increasing consumer shift towards plant-based foods is fostering growth in the strawberries market.

Key players in the strawberries market are concentrating on developing innovative cultivation technologies, such as strawberry cultivation robots, to enhance their competitiveness. These specialized automated agricultural machines are designed to perform various tasks related to strawberry cultivation. For instance, HarvestX Inc., a U.S.-based company specializing in agricultural robots and software for automated farming, introduced an automated strawberry cultivation solution in December 2022, featuring their newly developed robot, XV3. This technology integrates robotics and AI to automate management, pollination, and harvesting processes in indoor vertical farms, ensuring consistent production and cost savings. Compared to previous models, the XV3 robot offers improved accuracy and scalability, making it suitable for various indoor vertical farming environments. The aim is to address labor shortages and significantly reduce labor costs in strawberry cultivation.

In December 2023, Surexport Cia. Agricola S.L., a Spain-based producer and distributor of fruits and vegetables, acquired a majority stake in Jong Fruit B.V. for an undisclosed sum. This acquisition is intended to expand Surexport’s strawberry production capabilities into Northern Europe, particularly Northwest Europe, bolstering its year-round production capacity. Jong Fruit B.V., based in the Netherlands, specializes in year-round strawberry cultivation.

Major companies operating in the strawberries market are Hershey Foods Corporation, Dole PLC, J.M. Smucker Company, Del Monte Pacific Limited, Ocean Spray Cranberries Inc., Seneca Foods Corporation, Hero AG, Keelings Ltd., Welch Foods Inc, Monin Inc., Driscoll’s Inc., Andros Groupe, R. Torre And Company Inc., Mirak Group Inc., Berry Gardens Ltd., Stonewall Kitchen LLC, Wilkin And Sons Ltd., Naturipe Farms LLC, BelOrta cvba, Goknur Gida Sanayi ve Ticaret Anonim Sirketi, Mrs. Miller's Homemade Jams LLC, ST. DALFOUR INTERNATIONAL INCORPORATED.

Asia-Pacific was the largest region in the strawberries market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the strawberries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the strawberries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Strawberries, small, sweet, red fruits that flourish on low, creeping plants of the Fragaria genus, are distinguished by their vibrant red hue, juicy flesh, and sweet taste. Packed with vitamin C, fiber, and antioxidants, strawberries are both popular and nutritious. Typically harvested in spring and summer, they are extensively cultivated across the globe.

The primary types of strawberries include June-bearing strawberries, everbearing strawberries, and day-neutral strawberries. June-bearing strawberries yield a single large crop during a concentrated period, usually in late spring or early summer, often in June. Strawberries are further categorized as organic or conventional and are distributed through various channels such as supermarkets, convenience stores, independent retailers, and online platforms. They find applications in food and beverage, as well as cosmetics and personal care products.

The strawberries market research report is one of a series of new reports that provides strawberries market statistics, including strawberries industry global market size, regional shares, competitors with a strawberries market share, detailed strawberries market segments, market trends and opportunities, and any further data you may need to thrive in the strawberries industry. This strawberries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The strawberries market consists of sales of frozen strawberries, strawberry sauce, syrup, jams, and juice. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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