Global Tempera Paint Market Report 2024

The tempera paint market size has grown strongly in recent years. It will grow from $4.45 billion in 2023 to $4.83 billion in 2024 at a compound annual growth rate (CAGR) of 8.6%. In the historical period, growth can be linked to enduring artistic traditions and cultural customs that favor the utilization of tempera paints, augmented investments in art education and training initiatives, shifts within artistic movements, and a burgeoning interest in preserving cultural heritage.

The tempera paint market size is expected to see strong growth in the next few years. It will grow to $6.77 billion in 2028 at a compound annual growth rate (CAGR) of 8.9%. Looking ahead to the forecast period, growth is expected due to the expansion of the do-it-yourself (DIY) and craft movement, a heightened emphasis on cultural diversity and inclusivity, increasing awareness regarding health and environmental issues associated with traditional painting materials, and the proliferation of art therapy programs. Significant trends anticipated in this period include advancements in tempera paint formulations, the fusion of tempera painting techniques with other artistic mediums, the digitalization of art creation processes, and the integration of art education programs within educational institutions and community centers.

The tempera paint market is poised for growth, driven by the escalating demand for artwork. Artwork encompasses a broad spectrum of creative expressions, including paintings, sculptures, drawings, photographs, and digital creations. Factors such as a burgeoning appreciation for cultural diversity, evolving interior decoration trends, and the proliferation of online art marketplaces contribute to the surge in demand for artistic endeavors. Tempera paint serves as a catalyst for artistic expression, offering artists a versatile and vivid medium conducive to precise detailing and layering. Its suitability for crafting intricate and colorful artworks across diverse styles and genres renders it indispensable to the creative process. For instance, as reported in April 2023 by Art Basel, global art sales surged by 3% year-on-year to approximately $67.8 billion in 2022, surpassing pre-pandemic levels. The United States retained its dominance, accounting for 45% of global sales, while the UK witnessed a 5% uptick in sales, reaching $11.9 billion. Hence, the escalating demand for artwork propels the tempera paint market forward.

Key players in the tempera paint market prioritize forging retail distribution partnerships to broaden their distribution networks and tap into a wider customer base. Strategic alliances with art retailers empower tempera paint brands to leverage partner expertise, accessing established customer segments through collaborative marketing efforts, co-branded promotions, and distinctive product offerings. For instance, in September 2022, Arteza LLC, a US-based art supply company specializing in tempera paint and crafts, inked a distribution pact with Jo-Ann Stores LLC, a US-based retail chain. This collaboration enables Arteza to showcase a curated selection of its top-selling art supplies in JOANN stores nationwide, including acrylic paints, watercolor paints, brush pens, and sketchbooks. These products will enjoy prominent placement in dedicated Arteza sections within JOANN's art supply aisles, ensuring a seamless shopping experience for artists and craft enthusiasts.

In September 2022, Crayola, a renowned US-based tempera paint provider, joined forces with BrightColors LLC, a US-based entity in family entertainment. This collaboration aims to double the count of Crayola Experience family attraction venues across the US within the next five years. BrightColors, along with its collaborator Kingsmen Xperience, plans to unveil at least five new Crayola Experience sites, with the inaugural venue slated to debut in Pigeon Forge, Tennessee, in the fall of 2024.

Major companies operating in the tempera paint market are Dixon Ticonderoga Company, Faber-Castell AG, Crayola LLC, Pelikan Group GmbH, Utrecht Art Supplies Inc., Arteza LLC, Royal Talens, Winsor And Newton Ltd, Tri-Art Manufacturing Co. Inc., Jack Richeson And Co. Inc., Royal And Langnickel Brush Manufacturing Inc., Chroma Pty Ltd., Handy Art Inc., VAN AKEN INTERNATIONAL, Sargent Art Inc, Colart Group, Reeves And Poole Group, Rich Art Color Company, Liquitex, DOMS Industries Limited, Stone Sapphire India Pvt Ltd, M. Graham And Co., Prang Co.

North America was the largest region in the tempera paint market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the tempera paint market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the tempera paint market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Tempera paint, a traditional form of paint, is crafted by blending pigments with a water-soluble binder such as egg yolk or egg white. This concoction yields a smooth, opaque paint that swiftly dries to a matte finish. It finds application across various artistic traditions, spanning from ancient Egyptian to Byzantine and Renaissance art.

Tempera paint is primarily categorized into traditional and modern variants. Traditional tempera paint is a water-based medium comprising pigment mixed with egg yolk binder. Available in a spectrum of colors including basic and assorted hues, it comes in different price ranges such as economy, mid-range, and professional grade. Widely employed in artistic endeavors, decoration, and other applications, it serves diverse industries including educational institutions, professional artists, hobbyists, and do-it-yourself enthusiasts.

The tempera paint research report is one of a series of new reports that provides tempera paint market statistics, including the tempera paint industry's global market size, regional shares, competitors with a tempera paint market share, detailed tempera paint market segments, market trends and opportunities, and any further data you may need to thrive in the tempera paint industry. This tempera paint market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The tempera paint market consists of sales of tempera mediums, additives, and related accessories that help facilitate the creation of textured, matte finishes with vibrant colors for arts, crafts, and educational settings. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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