Traffic Jam Assist Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The traffic jam assist market size has grown rapidly in recent years. It will grow from $2.93 billion in 2024 to $3.25 billion in 2025 at a compound annual growth rate (CAGR) of 11.1%. The growth in the historic period can be attributed to increasing awareness about distracted driving, increasing investments in automotive research and development, development of connected car infrastructure, growth of the Internet of Things (IoT) in transportation, demand for convenience and comfort in commuting.

The traffic jam assist market size is expected to see rapid growth in the next few years. It will grow to $4.89 billion in 2029 at a compound annual growth rate (CAGR) of 10.7%. The growth in the forecast period can be attributed to rising consumer interest in semi-autonomous driving features, demand for safer driving experiences, rise of smart cities initiatives, adoption of adaptive cruise control systems, rising focus on reducing carbon emissions. Major trends in the forecast period include advancements in sensor technology, expansion of ride-sharing and carpooling services, technological convergence in automotive industry, integration of artificial intelligence, collaboration between automotive manufacturers and tech companies.

The expansion of smart city initiatives is poised to drive growth in the traffic jam assist market. Government initiatives play a crucial role in advancing traffic jam assist market. For instance, in 2023, according to the Centre for Policy Research, an India-based social science research institute, the Government of India (GoI) allocated $965 million (₹8,000 crore) for the smart cities mission in the financials year 2023-24 budget estimates (BEs), which represents a 13% increase compared to the revised estimates for the financial year 2022-23. Therefore, the emergence of smart city initiatives is driving the growth of the traffic jam assistance market.

Leading enterprises within the traffic jam assist market are at the forefront of developing innovative technologies such as Staria Hybrid to elevate the driving experience during heavy traffic scenarios. Staria Hybrid represents a smart traffic jam assist solution leveraging features such as adaptive cruise control and lane departure warning systems to deliver a safer and more convenient driving encounter, particularly amidst congested traffic conditions. For instance, in February 2024, Hyundai Motor Company, a renowned automotive manufacturer based in South Korea, introduced the Staria Hybrid featuring the innovative 'Traffic Jam Assist' functionality. This technology enhances driving safety and convenience by autonomously adjusting speed, maintaining a safe distance from the preceding vehicle, and ensuring lane-keeping capabilities, thereby mitigating the challenges posed by congested traffic situations.

In July 2023, LeddarTech, a US-based firm specializing in sensor fusion and perception solutions, entered into a partnership with Hailo AI, an Israel-based company offering comprehensive traffic jam assistance solutions. This collaboration seeks to deliver advanced traffic jam assist capabilities leveraging state-of-the-art technology, thereby improving the driving experience in heavy traffic conditions.

Major companies operating in the traffic jam assist market are Volkswagen AG, Toyota Motor Corporation, Ford Motor Company, General Motors Company, Bayerische Motoren Werke AG, Honda Motor Co. Ltd., Hyundai Motor Company, Robert Bosch GmbH, Tesla Inc., Intel Corporation, Denso Corporation, ZF Friedrichshafen AG, Continental AG, NVIDIA Corporation, Aptiv PLC, Jaguar Land Rover Automotive PLC, Nissan Motor Co. Ltd., Garmin Ltd., Delphi Technologies PLC, Subaru Corporation, Mobileye Global Inc., Mitsubishi Motors Corporation, Kia Corporation, TomTom North America Inc., Waymo LLC.

Asia-Pacific was the largest region in the traffic jam assist market in 2024. The regions covered in the traffic jam assist market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the traffic jam assist market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The traffic jam assist market consists of revenues earned by entities by providing services such as installation, maintenance, and support for traffic jam assist systems. The market value includes the value of related goods sold by the service provider or included within the service offering. The traffic jam assist (TJA) market also includes sales of cameras, radar sensors, ultrasonic sensors and GPS receiver. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Traffic jam assist (TJA) represents a cutting-edge driver assistance technology engineered to mitigate traffic congestion by offering semi-autonomous driving functionalities during slow-moving or halted traffic scenarios. Leveraging an array of sensors, cameras, and sophisticated algorithms, these systems manage acceleration, braking, and steering, thereby aiding drivers in traversing congested traffic situations with enhanced safety and efficacy.

The fundamental elements of traffic jam assist encompass automotive cameras, ultrasonic sensors, RADAR (radio detection and ranging), LiDAR (light detection and ranging), and ECUs (electronic control units). Automotive cameras are tailored cameras incorporated into vehicles for multiple functions, including environmental observation, facilitation of driver assistance features, and bolstering advanced driver-assistance systems (ADAS) as well as autonomous driving technologies. Level 2 and level 3 automation can be realized through mechanisms such as lane tracking systems, vehicle detection and collision avoidance systems, automated steering and speed control systems, among other techniques, applicable to both passenger cars and commercial vehicles.

The traffic jam assist market research report is one of a series of new reports that provides traffic jam assist market statistics, including traffic jam assist industry global market size, regional shares, competitors with a traffic jam assist market share, detailed traffic jam assist market segments, market trends and opportunities, and any further data you may need to thrive in the traffic jam assist industry. This traffic jam assist market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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