Vehicle Road Sign Assist Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The vehicle road sign assist market size has grown exponentially in recent years. It will grow from $4.7 billion in 2024 to $5.87 billion in 2025 at a compound annual growth rate (CAGR) of 24.8%. The growth in the historic period can be attributed to road safety regulations, driver assistance systems integration, increasing traffic density, urbanization and infrastructure development accident prevention.

The vehicle road sign assist market size is expected to see exponential growth in the next few years. It will grow to $12.91 billion in 2029 at a compound annual growth rate (CAGR) of 21.8%. The growth in the forecast period can be attributed to integration with connected vehicles, automated and autonomous driving trends, global standardization of road signs, government initiatives for road safety, enhanced image processing algorithms. Major trends in the forecast period include technological advancements in image recognition, augmented reality (AR) integration, deep learning for sign recognition, connected vehicle technology, global navigation satellite system (gnss) integration, context-aware sign interpretation.

The anticipated increase in the frequency of accidents is expected to significantly contribute to the growth of the vehicle road sign assist market. A road traffic accident is characterized as an event involving at least one vehicle on a public roadway, leading to injury or death of at least one individual. Driver assistance systems, such as road sign recognition, are essential in aiding drivers to identify and respond to traffic signs, thereby improving road safety and helping to prevent accidents. According to the Department of Transportation, 42,514 lives were lost on U.S. roads in 2022, marking an over 10% rise compared to 2020. The rising incidence of accidents is a key factor driving the vehicle road sign assist market.

Major players in the vehicle road sign assist market are directing their efforts towards innovative products, with a focus on intelligent speed assist solutions to offer reliable services to customers. Intelligent speed assist solutions leverage technology to automatically adjust and limit a vehicle's speed in accordance with local speed limits. For instance, in July 2023, Mobileye Global Inc., an Israel-based company specializing in road sign assist systems, introduced the world's first camera-only intelligent speed assist solution. This solution assists drivers in recognizing and adhering to the specified speed limits, incorporating advanced features such as traffic sign relevancy, optical character recognition (OCR)-based identification of city entrances with a European style, road-type classifier, signature-based classification, advanced search engines, and signature-based classification.

In June 2023, Magna International Inc., a Canada-based manufacturing company of road sign assist systems, successfully acquired Veoneer Active Safety for an undisclosed amount. This strategic acquisition aims to broaden Magna International Inc.'s software, sensor, and systems engineering capabilities, capitalizing on an expanded geographic presence and enhanced customer reach in major automotive markets globally. Veoneer Active Safety, based in Sweden, is a manufacturer of road sign detection systems, contributing to Magna International Inc.'s position in the road sign assist market.

Major companies operating in the vehicle road sign assist market report are Volkswagen AG, Mercedes-Benz Group AG, Bayerische Motoren Werke AG, Honda Motor Co. Ltd., Robert Bosch GmbH, Hyundai Motor Company, Tesla Inc., Nissan Motor Co. Ltd., Kia Corporation, Panasonic Corporation, Audi AG, Denso Corporation, The Volvo Group, ZF Friedrichshafen AG, Continental AG, Magna International Inc., Toshiba Corporation, Lexus, Skoda Auto a. s., Valeo SA, Aptiv PLC, Autoliv Inc., Harman International Industries Inc., Mobileye Global Inc., OmniVision Technologies Inc., Waymo LLC, Ambarella Inc., TomTom N.V., dSPACE GmbH, HELLA GmbH & Co. KGaA.

North America was the largest region in the vehicle road sign assist market in 2024. The regions covered in the vehicle road sign assist market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the Vehicle Road Sign Assist market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The vehicle road sign assist market consists of revenues earned by entities by providing services such as road sign detection, display of road sign data, improving road safety and alerting the driver. The market value includes the value of related goods sold by the service provider or included within the service offering. The vehicle road sign assist market also includes sales of sensors, forward-facing cameras and warning systems. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Vehicle Road Sign Assist is a driver assistance technology crafted to augment road safety by identifying and interpreting road signs, traffic signals, and other pertinent traffic-related information. This technology aids drivers in avoiding overlooking crucial signs by relaying highway messages directly to the vehicle's display panel. Its purpose is to provide timely and accurate information, enhancing overall driver awareness and contributing to safer road navigation.

The essential components of Vehicle Road Sign Assist include a camera, speedometer, brake boosters, indicators, and electronic systems. The speedometer, also known as a speed meter, is a device that measures and displays a vehicle's instantaneous speed. Vehicle types incorporating this technology range from passenger vehicles (PVS), hatchbacks, sedans, multi-purpose vehicles (MPVs), sport utility vehicles (SUVs), to commercial vehicles (CVs), lightweight commercial vehicles (LCVs), and heavy commercial vehicles (HCVs). These vehicles are distributed through various sales channels, including original equipment manufacturers (OEMs) and the aftermarket. The applications of Vehicle Road Sign Assist encompass providing information related to speed limits, issuing warnings about 'no entry' areas, signaling 'one-way' directions, and other relevant notifications.

The vehicle road sign assist market research report is one of a series of new reports that provides vehicle road sign assist market statistics, including vehicle road sign assist industry global market size, regional shares, competitors with a vehicle road sign assist market share, detailed vehicle road sign assist market segments, market trends and opportunities, and any further data you may need to thrive in the vehicle road sign assist industry. This vehicle road sign assist market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.