Video Switcher Global Market Report 2024

The video switcher market size has grown strongly in recent years. It will grow from $3.67 billion in 2023 to $3.97 billion in 2024 at a compound annual growth rate (CAGR) of 8.2%. The expansion observed in the historical period can be attributed to several key factors, including the transition from analog to digital broadcasting, increasing demand for high-definition content, the integration of multicamera setups, the global expansion of broadcasting operations, and the evolution of broadcast standards.

The video switcher market size is expected to see strong growth in the next few years. It will grow to $5.48 billion in 2028 at a compound annual growth rate (CAGR) of 8.4%. The projected growth in the upcoming period is expected to be driven by several factors, including the surge in popularity of live streaming platforms, the transition to 4K and higher resolution formats, the integration of artificial intelligence (AI) and automation technologies, the expansion of virtual production capabilities, and the increasing demand for remote production solutions. Key trends anticipated in the forecast period include the emergence of hybrid production environments combining physical and virtual elements, enhancements in user experience across broadcasting platforms, a focus on sustainability and energy efficiency in production processes, the proliferation of remote production and collaboration tools, and the adoption of AI-driven content production techniques.

The escalating demand for digital media devices is poised to drive the growth of the video switcher market in the coming years. Digital media devices encompass instruments that record, process, transmit, or display digital information. This rise in digital media devices, including smartphones, tablets, and smart TVs, is fueled by consumers' increasing desire for on-the-go entertainment and convenient access to digital content. Video switchers play a crucial role in digital media devices by facilitating seamless integration, control, and manipulation of multiple video sources to create captivating and engaging content across various platforms and formats. For instance, a report published by ConsumerAffairs in September 2023 indicated that about 97% of Americans owned a feature phone or smartphone in 2022, with future trends projecting an increase in American smartphone users to over 364 million people by 2040. Consequently, the surging demand for digital media devices is a key driver for the video switcher market.

Major players in the video switcher market are focusing on integrating technological advancements with innovative designs, such as modular design, to gain a competitive advantage. Modular design involves a system or product composed of interchangeable components or modules, offering flexibility, customization, and ease of assembly or disassembly. For example, Ross Video, a Canada-based broadcasting technology company, launched the Carbonite Ultra 60 in April 2023, a new production switcher designed for larger, more complex, and demanding productions. This switcher incorporates cutting-edge technology for seamless layering, transitions, and onboard features like frame syncs, format converters, and multi viewers. The Carbonite Ultra 60 also provides versatile connectivity options to accommodate various input and output sources, including cameras, graphics generators, and playback devices.

In December 2023, ACT Entertainment, a US-based manufacturer and distributor of audio, video, and lighting products, acquired tvONE for an undisclosed amount. This strategic acquisition aimed to broaden ACT Entertainment's presence in the AV technology sector and offer customers more efficient end-to-end solutions for their projects. tvONE, a US-based company specializing in video processing, signal distribution, and media playback solutions, brings a range of video scalers, switchers, and format converters to complement ACT Entertainment's portfolio and strengthen its position in the market.

Major companies operating in the video switcher market are Roland Corporation, Sony Corporation, Panasonic Corporation, Belden Inc., Crestron Electronics Inc., Barco NV, Extron Electronics, Asystems, Ross Video, Evertz Microsystems Limited, Blackmagic Design Pty Ltd, Grass Valley Group, Miranda Technologies, Imagine Communications, Matrox, Kramer Electronics, Ikegami Tsushinki Co. Ltd., NewTek Inc., AJA Video Systems Inc., Atomos Limited, TVU Networks Corporation, PESA, Datavideo Corporation, Lightware Visual Engineering, Systembase Limited.

North America was the largest region in the video switcher market in 2023 and is expected to be the fastest-growing region in the forecast period. The regions covered in the video switcher market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the video switcher market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A video switcher is a crucial device or software application utilized in selecting between multiple incoming video signals from diverse sources and directing one chosen signal to a singular output, including streaming devices, video recorders, or display devices. These switchers play a fundamental role in professional video production by delivering high-quality, real-time, and interactive content to audiences.

The primary product categories of video switchers encompass production switchers, computer-based switchers, routing switchers, virtual switchers, hybrid switchers, and other variants. Computer-based switchers represent software systems facilitating the selection and blending of various video sources. These technologies incorporate both analog and digital video switchers. Video switchers find applications across various domains such as live events, studio production, and digital signage, catering to end-users including sports broadcasting, studio production, news production, post-production, and others.

The video switcher market research report is one of a series of new reports that provides video switcher market statistics, including video switcher industry global market size, regional shares, competitors with video switcher market share, detailed video switcher market segments, market trends, and opportunities, and any further data you may need to thrive in the video switcher industry. This video switcher market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The video switcher market consists of sales of portable hybrid AV live streaming mixers, all-in-one professional mixers, and HDMI video switchers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.