Gluten-Free Cereals Market Report 2024

The gluten-free cereals market size has grown exponentially in recent years. It will grow from $6.56 billion in 2023 to $7.26 billion in 2024 at a compound annual growth rate (CAGR) of 10.6%. Historic period growth was driven by the rise in celiac disease cases, heightened health awareness, improved diagnosis rates, increased consumption of healthy foods, and growing awareness of gluten-related disorders.

The gluten-free cereals market size is expected to see exponential growth in the next few years. It will grow to $10.9 billion in 2028 at a compound annual growth rate (CAGR) of 10.7%. Forecasted period growth is expected due to escalating health consciousness, rising demand for gluten-free crackers, increasing prevalence of celiac disease and related conditions, heightened health and wellness concerns, and greater demand from millennials. Key trends in this period include technological advancements aimed at reducing product costs, innovations in ingredient processing and packaging technologies, as well as developments in organic and non-GMO product offerings.

The growing prevalence of obesity is expected to drive the expansion of the gluten-free cereal market in the future. Obesity, characterized by a BMI of 30 or higher, results from genetic, lifestyle, and economic factors. Contributing factors include dietary shifts towards processed and high-calorie foods, sedentary lifestyles, genetic predispositions, limited access to healthy choices due to socioeconomic influences, and environmental factors discouraging physical activity. Gluten-free cereals offer nutritional benefits that can assist individuals, particularly those with obesity, in achieving and maintaining a healthier weight. These cereals provide nutrient-dense, lower-calorie options that support digestive health. For instance, as reported by the National Library of Medicine in January 2024, the global obese adult population was projected to reach 800 million in 2020 and is expected to reach 1 billion by 2030. Thus, the increasing prevalence of obesity is a driving force behind the growth of the gluten-free cereal market.

Leading companies in the gluten-free cereal sector are innovating with products such as gluten-free corn cereals to meet the rising demand for allergen-friendly and nutritionally balanced options, especially for young children. Gluten-free corn cereal offers a safe and nutritious choice for individuals requiring a gluten-free diet, ensuring essential nutrient intake while promoting digestive health and overall development. For example, Beech-Nut Baby Food, a US-based company, introduced Golden Corn Maize Cereal in February 2023, a gluten-free corn-based infant cereal. This new product provides parents with a healthy, allergen-friendly option for introducing solid foods to their babies, suitable for mixing with breastmilk, formula, water, or Beech-Nut's baby food purees.

In June 2022, Katjes Group, a confectionery company based in Germany, acquired Genius Foods for an undisclosed sum. This acquisition allowed Katjes to expand its nutritional product portfolio beyond confectionery, leveraging Genius Foods' established brand and market presence in the UK and Europe. Genius Foods, based in the UK, specializes in manufacturing gluten-free cereals.

Major companies operating in the gluten-free cereals market are Conagra Brands Inc., The Hershey Company, Barilla G. e R. Fratelli S.p.A, Hero Group, Hain Celestial Group, Warburtons Limited, Dr. Schär AG/S.p.A, Erewhon, Bob's Red Mill, Freedom Foods LLC, The Kraft Heinz Company, Kellogg Canada Inc, Enjoy Life Foods, Nestlé S.A., Genius Foods, General Mills, FARMO SpA, London Foods Ltd., Alara Wholefoods, Katz Gluten Free, Silly Yaks Foods Pty Ltd., Rachel Pauls Food, Campbell Soup Company.

Asia-Pacific was the largest region in the gluten-free cereals Market in 2023. The regions covered in the gluten-free cereals market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the gluten-free cereals market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Gluten-free cereals are breakfast options crafted from grains and ingredients devoid of gluten, a protein present in wheat, barley, and rye. They cater to individuals with celiac disease, gluten intolerance, or those opting for a gluten-free diet.

The primary varieties of gluten-free cereals include sorghum, quinoa, buckwheat, amaranth, teff, corn, brown rice, and others. Sorghum, being gluten-free, stands out as a versatile and nutritious grain, serving as an excellent substitute for gluten-containing grains. These cereals appeal to various consumers, including adults and children, and are available through traditional retail outlets, hotels, restaurants, schools, specialized services, hospitals, and pharmacies.

The gluten-free cereals market research report is one of a series of new reports that provides gluten-free cereals market statistics, including gluten-free cereals industry global market size, regional shares, competitors with a gluten-free cereals market share, detailed gluten-free cereals market segments, market trends, and opportunities, and any further data you may need to thrive in the gluten-free cereals industry. This gluten-free cereals market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The gluten-free cereals market consists of sales of oat-based products, multi-grain products, and specialty grain products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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