The gluten-free cereals market size is expected to see strong growth in the next few years. It will grow to $12.59 billion in 2030 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to increasing adoption of functional and fortified cereals, rising demand for organic gluten-free products, expansion of e-commerce food sales, growing focus on protein-rich cereal formulations, increasing innovation in taste and texture improvement. Major trends in the forecast period include growing demand for clean-label breakfast foods, expansion of ancient grain-based cereals, rising product innovation for kids and adults, increasing focus on fortified gluten-free products, premiumization of free-from cereal offerings.
The increasing obese population is expected to propel the growth of the gluten-free cereal market going forward. The obese population refers to a segment of people with high body fat, identified by a BMI of 30 or higher, influenced by genetics, lifestyle, and economic conditions. The obese population is growing due to factors such as changes in diet toward more processed and high-calorie foods, sedentary lifestyles with reduced physical activity, genetic predispositions, socioeconomic influences limiting access to healthy options, and environmental factors discouraging active living. Gluten-free cereals offer a range of nutritional benefits that can support individuals, including those who are obese, in achieving and maintaining a healthier weight by providing nutrient-dense, lower-calorie options that also support digestive health. For instance, in September 2024, according to the US Centers for Disease Control and Prevention (CDC), a US-based national public-health agency, in 2023, adult obesity rates reached 35% or higher in 23 US states, up from 22 states in 2022, indicating a worsening obesity trend. Therefore, the increasing obese population drives the gluten-free cereal market.
Major companies operating in the gluten-free cereals market are developing gluten-free corn cereals to meet the growing demand for allergen-friendly and nutritionally balanced options for young children. Gluten-free corn cereal provides a nutritious and safe choice for those who require a gluten-free diet, ensuring they receive essential nutrients while supporting digestive health and overall growth. For instance, in February 2023, Beech-Nut Baby Food, a US-based baby food company, launched Golden Corn Maize Cereal, a gluten-free corn infant cereal. This nutrient-dense, corn-based cereal offers parents a healthy, allergen-friendly option when introducing solid foods to infants. It can be mixed with breastmilk, formula, water, or Beech-Nut baby food purees to create a nutritious and filling first food.
In September 2024, Bay State Milling Co., a US-based milling and ingredient solutions company, acquired the assets of Montana Gluten Free LLC for an undisclosed amount. With this acquisition, Bay State Milling aims to enhance its gluten-free cereal and grain capabilities by integrating Montana Gluten Free’s processing expertise and expanding its portfolio of gluten-free oats and related products. Montana Gluten Free LLC is a US-based company that produces and processes gluten-free oats and grains for use in cereals, granola, bars, and other gluten-free food products.
Major companies operating in the gluten-free cereals market are General Mills, Kellogg Canada Inc., Nestlé S.A., Post Consumer Brands, Nature’s Path Foods, Bob’s Red Mill, Dr. Schär AG/S.p.A, Hain Celestial Group, Freedom Foods LLC, Genius Foods, Erewhon, Alara Wholefoods, FARMO SpA, London Foods Ltd., Katz Gluten Free, Silly Yaks Foods Pty Ltd., Rachel Pauls Food, Barilla G. e R. Fratelli S.p.A, Conagra Brands Inc., Warburtons Limited, Enjoy Life Foods, Quaker (PepsiCo)
Asia-Pacific was the largest region in the gluten-free cereals Market in 2025. The regions covered in the gluten-free cereals market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the gluten-free cereals market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The gluten-free cereals market consists of sales of oat-based products, multi-grain products, and specialty grain products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Gluten-Free Cereals Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses gluten-free cereals market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for gluten-free cereals? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The gluten-free cereals market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Sorghum; Quinoa; Buckwheat; Amaranth; Teff; Corn; Brown Rice; Other Types2) By Consumer: Adults; Kids
3) By Distribution Channel: Conventional Store; Hotels and Restaurants; Educational Institutes; Specialty Services; Hospitals and Drug Stores
Subsegments:
1) By Sorghum: Whole Grain Sorghum; Sorghum Flour; Sorghum Flakes2) By Quinoa: Quinoa Grain; Quinoa Flour; Quinoa Flakes
3) By Buckwheat: Whole Buckwheat; Buckwheat Flour; Buckwheat Groats
4) By Amaranth: Whole Amaranth Grain; Amaranth Flour; Amaranth Flakes
5) By Teff: Whole Teff Grain; Teff Flour; Teff Flakes
6) By Corn: Whole Corn; Corn Flour; Cornmeal
7) By Brown Rice: Whole Grain Brown Rice; Brown Rice Flour; Brown Rice Flakes
8) By Other Types: Millet; Oats (Certified Gluten-Free); Rice-based Cereal Products; Tapioca
Companies Mentioned: General Mills Inc.; Kellogg Canada Inc.; Nestlé S.a.; Post Consumer Brands; Nature’s Path Foods; Bob’s Red Mill; Dr. Schär AG/S.p.a; Hain Celestial Group; Freedom Foods LLC; Genius Foods; Erewhon; Alara Wholefoods; FARMO SpA; London Foods Ltd.; Katz Gluten Free; Silly Yaks Foods Pty Ltd.; Rachel Pauls Food; Barilla G. e R. Fratelli S.p.a; Conagra Brands Inc.; Warburtons Limited; Enjoy Life Foods; Quaker (PepsiCo)
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Italy; Spain; Canada
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Gluten-Free Cereals market report include:- General Mills Inc.
- Kellogg Canada Inc.
- Nestlé S.A.
- Post Consumer Brands
- Nature’s Path Foods
- Bob’s Red Mill
- Dr. Schär AG/S.p.A
- Hain Celestial Group
- Freedom Foods LLC
- Genius Foods
- Erewhon
- Alara Wholefoods
- FARMO SpA
- London Foods Ltd.
- Katz Gluten Free
- Silly Yaks Foods Pty Ltd.
- Rachel Pauls Food
- Barilla G. e R. Fratelli S.p.A
- Conagra Brands Inc.
- Warburtons Limited
- Enjoy Life Foods
- Quaker (PepsiCo)
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 8.82 Billion |
| Forecasted Market Value ( USD | $ 12.59 Billion |
| Compound Annual Growth Rate | 9.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 23 |


