The group life insurance market size is expected to see strong growth in the next few years. It will grow to $231.69 billion in 2030 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to growth of remote and gig workforce coverage, increasing SME participation in group insurance, integration of insurtech platforms, rising focus on employee wellness benefits, customization of group insurance offerings. Major trends in the forecast period include increasing adoption of digital enrollment platforms, rising demand for flexible employee benefit structures, growing use of data analytics for risk assessment, expansion of employer-sponsored coverage programs, enhanced focus on cost-effective group policies.
The increasing aging population is expected to drive the expansion of the group life insurance market in the coming years. The aging population refers to a rising share of elderly individuals within a society's demographic makeup. This growth in the aging population is largely attributed to factors such as lower birth rates, longer life expectancy, and improvements in healthcare that enhance longevity. In societies with a growing aging population, group life insurance provides financial protection by offering death benefits to employees, members, and their families, helping cover expenses and providing peace of mind in the event of a loss. For example, in October 2025, according to the World Health Organization, a Switzerland-based government agency, by 2030, 1 in 6 people globally will be aged 60 years or older. By 2050, the global population of individuals aged 60 and above is expected to double, reaching 2.1 billion. Consequently, the expanding aging population will support the growth of the group life insurance market.
Major companies in the group life insurance sector are concentrating on enhancing their offerings through the integration of additional benefits, such as group term insurance plans. These plans streamline operations, improve customer experiences, and boost efficiency by providing life insurance coverage to a group of individuals under a single policy, commonly offered by employers to their employees. For example, in June 2023, Digit Life Insurance, an India-based general insurance company, introduced a comprehensive group term plan as its inaugural product. This plan offers extensive coverage for death, disease, and disability, featuring multiple payout options, four optional benefits, and various add-ons. Payout options include lump-sum assured, retirement-linked income, child age-linked income, and income for a specified period of up to 40 years, aimed at mitigating family income loss following the insured's death, selected by both group and individual members according to their preferences.
In January 2024, Pan-American Life Insurance Group, a US-based provider of insurance and financial services, acquired Encova Life Insurance Company to expand its market presence and enhance its product portfolio within the insurance sector. This strategic acquisition reinforces Pan-American Life Insurance Group's position as a leading provider of life, accident, and health insurance across the Americas. Encova Life Insurance Company, based in the US, specializes in group life insurance and other related insurance products.
Major companies operating in the group life insurance market are Cigna Corporation, Allianz SE, AXA SA, MetLife Inc., Prudential Financial Inc., Nationwide Mutual Insurance Company, American International Group Inc., Tokio Marine Holdings Inc, Zurich Insurance Group Ltd., The Northwestern Mutual Life Insurance Company, Massachusetts Mutual Life Insurance Company, The Manufacturers Life Insurance Company, Liberty Mutual Insurance Company, The Hartford Financial Services Group Inc., New York Life Insurance Company, Aflac Incorporated, Sun Life Assurance Company of Canada, Principal Financial Group Inc., The Guardian Life Insurance Company of America, Unum Group, Lincoln National Corporation, Mutual of Omaha Insurance Company, Transamerica Corporation, Securian Financial Group Inc., Voya Financial Inc.
North America was the largest region in the group life insurance market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the group life insurance market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the group life insurance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The group life insurance market includes revenues earned by entities by providing services such as basic group life insurance, supplemental group life insurance, and accidental death and dismemberment (AD&D) insurance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
Executive Summary
Group Life Insurance Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses group life insurance market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase::
- Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
- Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on end user analysis.
- Benchmark performance against key competitors based on market share, innovation, and brand strength.
- Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for group life insurance? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The group life insurance market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Contributory Plans; Non-Contributory Plans2) By Enterprise Size: Large Enterprises; Small and Medium-sized Enterprises
3) By Distribution Channel: Direct Sales; Brokers or Agents; Banks; Other Distribution Channels
Subsegments:
1) By Contributory Plans: Employee-Paid Contributory Plans; Employer and Employee Shared Contribution Plans2) By Non-contributory Plans: Employer-Paid Non-Contributory Plans
Companies Mentioned: Cigna Corporation; Allianz SE; AXA SA; MetLife Inc.; Prudential Financial Inc.; Nationwide Mutual Insurance Company; American International Group Inc.; Tokio Marine Holdings Inc; Zurich Insurance Group Ltd.; the Northwestern Mutual Life Insurance Company; Massachusetts Mutual Life Insurance Company; the Manufacturers Life Insurance Company; Liberty Mutual Insurance Company; the Hartford Financial Services Group Inc.; New York Life Insurance Company; Aflac Incorporated; Sun Life Assurance Company of Canada; Principal Financial Group Inc.; the Guardian Life Insurance Company of America; Unum Group; Lincoln National Corporation; Mutual of Omaha Insurance Company; Transamerica Corporation; Securian Financial Group Inc.; Voya Financial Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Group Life Insurance market report include:- Cigna Corporation
- Allianz SE
- AXA SA
- MetLife Inc.
- Prudential Financial Inc.
- Nationwide Mutual Insurance Company
- American International Group Inc.
- Tokio Marine Holdings Inc
- Zurich Insurance Group Ltd.
- The Northwestern Mutual Life Insurance Company
- Massachusetts Mutual Life Insurance Company
- The Manufacturers Life Insurance Company
- Liberty Mutual Insurance Company
- The Hartford Financial Services Group Inc.
- New York Life Insurance Company
- Aflac Incorporated
- Sun Life Assurance Company of Canada
- Principal Financial Group Inc.
- The Guardian Life Insurance Company of America
- Unum Group
- Lincoln National Corporation
- Mutual of Omaha Insurance Company
- Transamerica Corporation
- Securian Financial Group Inc.
- Voya Financial Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 160.64 Billion |
| Forecasted Market Value ( USD | $ 231.69 Billion |
| Compound Annual Growth Rate | 9.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 26 |


