Hair Extensions Market Report 2026

The hair extensions market size has grown strongly in recent years. It will grow from $4.13 billion in 2025 to $4.41 billion in 2026 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to rising beauty consciousness, growing focus on hair aesthetics, celebrity and fashion influence, early salon adoption, increasing acceptance of synthetic and human hair products.

The hair extensions market size is expected to see strong growth in the next few years. It will grow to $5.88 billion in 2030 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to increasing demand for premium hair extensions, rising personalization trends, growing awareness regarding hair volume enhancement, expansion of fashion and beauty industries, increasing consumer willingness to spend on appearance enhancement. Major trends in the forecast period include growing use of digital platforms for product customization, increasing application of ai in hair product development, rising influence of virtual try-on and ar beauty experiences, expansion of smart manufacturing for premium hair extensions, strengthening focus on sustainable and ethical hair sourcing.

The increasing prevalence of hair-related issues is expected to propel the growth of the hair extensions market going forward. Hair-related problems refer to various conditions that affect hair's health, appearance, and development. It includes hair loss, stress-related shedding, scalp conditions, oiliness, split ends, breakage, hair thinning, and chemical treatments like dye allergies or heat exposure damage. Hair extensions provide a rapid and varied option to attain desired hair aesthetics, catering to fashion accessories and personal demands. For instance, in July 2023, according to a study produced by Medihair GmbH, a Germany-based enterprise for hair loss treatments, over 85% of men and 33% of women experience hair loss, with approximately 35 million men and 21 million women experiencing hair loss globally in 2023. Therefore, the increasing prevalence of hair-related issues will drive the hair extensions market.

Major companies in the hair extension market are focusing on developing innovative offerings such as enhanced at-home trial services to elevate the customer experience. Enhanced at-home trial services enable customers to try hair extensions, wigs, or related products at home before purchasing, helping them select the right style and texture, improving satisfaction, and reducing the likelihood of returns. For instance, in October 2025, Hair Originals, an India-based e-commerce brand specializing in premium hair products, launched its flagship 2,500 sq ft experience center in Hyderabad. The center follows an “experience before purchase” model, showcasing in-house manufactured clip-ins, toppers, wigs, and men’s patches, all made from ethically sourced Indian hair. Supported by $5 million in Series A funding, the company aims to generate Rs 3 crore in annual revenue and plans to expand by opening 25-30 centers nationwide by FY2025, alongside salon partnerships and enhanced customer services.

In April 2024, HairOriginals Private Limited, an India-based haircare products company, partnered with Naturals Salon Limited to expand its presence across airports and shopping malls. Through this partnership, HairOriginals Private Limited and Naturals Salon Limited aim to boost brand visibility, reach new customer segments, and provide convenient access to premium haircare services and products. Naturals Salon Limited is an India-based chain of beauty and hair salons offering professional hair and beauty solutions.

Major companies operating in the hair extensions market report are Beauty Industry Group Inc., Evergreen Products Group Limited, Shake-N-Go Inc., BELLAMI Hair LLC, Balmain Hair Couture, Donna Bella Inc., Hairdreams Haarhandels GmbH, Mayvenn Hair, Perfect Locks LLC, Racoon International, SalonLabs Exports India Pvt Limited, Jon Renau, Locks & Bonds, Easihair pro USA, SO. CAP. USA, Hairlocs International Inc., Femme Hair Extensions, Klix Hair Extension, Cinderella Hair Extensions, Hairlux, The Gorgeous Hair, Great Lengths S.p.A Societa Benefit, Viva Femina Inc., Frika Hair Pty Ltd., Hidden Crown Hair Extension.

North America was the largest region in the hair extensions market in 2025. The regions covered in the hair extensions market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hair extensions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hair extension market consists of sales of sew-in extensions, weaving, hot and cold fusion hair extension, and halo hair extension. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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