Health Coaching Market Report 2026

The health coaching market size has grown strongly in recent years. It will grow from $22.04 billion in 2025 to $24.1 billion in 2026 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to increasing awareness of preventive healthcare, rising lifestyle-related health issues, growth in corporate wellness initiatives, expanding access to certified health coaches, increasing consumer focus on self-managed health.

The health coaching market size is expected to see rapid growth in the next few years. It will grow to $35.6 billion in 2030 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to increasing adoption of ai-enabled coaching tools, rising demand for mental health and stress management support, expansion of employer-sponsored wellness programs, growing focus on chronic condition management, increasing integration with digital health ecosystems. Major trends in the forecast period include growing adoption of digital health coaching platforms, rising demand for personalized wellness programs, expansion of remote and online coaching models, increasing integration of behavioral health support, enhanced use of data-driven health insights.

The health coaching market is also expected to be propelled by the increasing prevalence of chronic diseases. Chronic diseases progress slowly and persist over an extended period, requiring long-term management. Health coaching plays a crucial role in helping individuals adopt healthier lifestyles to prevent and manage chronic diseases, including dietary changes, increased physical activity, stress management, and better sleep habits. According to the National Library of Medicine in January 2023, the number of people aged 50 and older with at least one chronic condition in the U.S. is projected to reach 142.66 million by 2050. Thus, the rising prevalence of chronic diseases is a significant factor driving the growth of the health coaching market.

Major players in the health coaching market are focusing on advanced innovations, including healthcare coaching apps. These mobile applications are designed to provide health coaching services and support to users. In August 2023, Abbott, a U.S.-based healthcare company, launched the Vertigo Coach app in India, a digital health solution for individuals dealing with vertigo. The app serves as a valuable companion, offering support and information round the clock, empowering users with insights into lifestyle choices and exercise tips for holistic vertigo management. This initiative aims to enhance overall well-being by making valuable resources and guidance readily accessible through a user-friendly digital platform.

In November 2024, Vitality Group Limited, a UK-based health and wellness technology company, acquired WellSpark for an undisclosed amount. Through this acquisition, Vitality seeks to strengthen and integrate its health coaching and wellness service capabilities, offering employer and health plan clients a wider range of tools to support behavior change, chronic condition management, and preventive wellness initiatives. WellSpark Inc. is a US-based digital health platform that focuses on delivering health coaching services, including behavior change coaching, wellness support, chronic condition coaching, and health management programs for individuals covered by employer or health plans.

Major companies operating in the health coaching market include Health Coach Institute, Advanced Wellness Systems LLC, Concentra Inc., American Council On Exercise, UK Health Coaches Association, Noom Inc., Wellcoaches Corporation, Institute for Integrative Nutrition, Precision Nutrition, Duke Integrative Medicine, National Society of Health Coaches, Real Balance Global Wellness Services, Catalyst Coaching Institute, Functional Medicine Coaching Academy, Cleveland Clinic, Dr. Sears Wellness Institute, National Board for Health & Wellness Coaching, National Consortium for Credentialing Health & Wellness Coaches, American Association for Health Education, Vida Health, Omada Health, Welltok Inc., InHealth Coaching, Cerner Wellness, Limeade, The Mayo Clinic, Cigna Corporation, UnitedHealth Group, The Cooper Institute, The International Coach Federation, The Functional Medicine Coaching Academy, The Institute for Integrative Nutrition, The National Wellness Institute

North America was the largest region in the health coaching market in 2025. Asia-Pacific is expected to be the fastest-growing region in the global health coaching market during the forecast period. The regions covered in the health coaching market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the health coaching market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The health coaching market includes revenues earned by entities by providing services such as individual health coaching, group health coaching, nutritional guidance, exercise and fitness coaching, weight management, smoking cessation, health education, and workshops. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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