Health Coaching Global Market Report 2024

The health coaching market has grown strongly in recent years. It will grow from $18.69 billion in 2023 to $20.36 billion in 2024 at a compound annual growth rate (CAGR) of 8.9%. The expansion observed in the historical period can be attributed to a rise in health consciousness, the adoption of preventive healthcare trends, the increasing demand for chronic disease management, the implementation of corporate wellness programs, and the emphasis on an individualized and holistic approach to healthcare.

The health coaching market is expected to see strong growth in the next few years. It will grow to $28.57 billion in 2028 at a compound annual growth rate (CAGR) of 8.8%. The anticipated growth in the forecast period can be attributed to changes in the healthcare landscape, increased awareness of mental health and well-being, the rise of remote and virtual health services, integration with healthcare systems, and government initiatives focused on preventive healthcare. Key trends expected in the forecast period include governmental efforts for population health, the expansion of the aging population and the prevalence of chronic diseases, the professionalization of health coaching, adoption in educational and institutional settings, and integration with health insurance programs.

The health coaching market is anticipated to experience growth driven by the increasing prevalence of behavioral health disorders. Also known as mental health disorders, these conditions affect thoughts, emotions, and behaviors, causing significant distress and impairment in daily functioning. Health coaching has proven highly beneficial for individuals with behavioral health disorders, offering customized support, behavioral change approaches, accountability and incentives, cooperation with healthcare providers, and a holistic approach. According to reports from the National Alliance on Mental Illness, in August 2022, 22.8% of the U.S. population (57.8 million adults) had a mental health disorder in 2021. Additionally, the Mental State of the World Report 2021 highlighted that nearly 40% of Middle Eastern youth aged 18 to 24 experienced mental health issues in the same year. Thus, the rise in the prevalence of behavioral health disorders is a driving force for the health coaching market.

The health coaching market is also expected to be propelled by the increasing prevalence of chronic diseases. Chronic diseases progress slowly and persist over an extended period, requiring long-term management. Health coaching plays a crucial role in helping individuals adopt healthier lifestyles to prevent and manage chronic diseases, including dietary changes, increased physical activity, stress management, and better sleep habits. According to the National Library of Medicine in January 2023, the number of people aged 50 and older with at least one chronic condition in the U.S. is projected to reach 142.66 million by 2050. Thus, the rising prevalence of chronic diseases is a significant factor driving the growth of the health coaching market.

Technological advancements are a prominent trend in the health coaching market, with major companies adopting new technologies to sustain their market position. For example, in May 2023, Second Nature Healthy Habits Ltd., a UK-based wellness and fitness services provider, introduced CoachGPT, an AI health coaching tool powered by OpenAI's GPT-3 language model. CoachGPT utilizes conversational AI to help users set goals, track progress, and stay motivated on their health journey. This advanced AI can provide personalized guidance, motivation, and support by answering questions about health and nutrition, offering feedback on progress, and suggesting ways to stay on track.

Major players in the health coaching market are focusing on advanced innovations, including healthcare coaching apps. These mobile applications are designed to provide health coaching services and support to users. In August 2023, Abbott, a U.S.-based healthcare company, launched the Vertigo Coach app in India, a digital health solution for individuals dealing with vertigo. The app serves as a valuable companion, offering support and information round the clock, empowering users with insights into lifestyle choices and exercise tips for holistic vertigo management. This initiative aims to enhance overall well-being by making valuable resources and guidance readily accessible through a user-friendly digital platform.

In March 2022, Eight Sleep, a U.S.-based manufacturer and retailer of sleep fitness products, acquired Span Health for an undisclosed amount. This acquisition is intended to enhance Eight Sleep's online coaching services, opening up new possibilities for future growth by adding comprehensive services and initiatives. Span Health, a UK-based health performance and longevity company, specializes in providing health coaching services.

Major companies operating in the health coaching market report are Health Coach Institute, Advanced Wellness Systems LLC, Concentra Inc., American Council On Exercise, UK Health Coaches Association, Noom Inc., Wellcoaches Corporation, Institute for Integrative Nutrition, Precision Nutrition, Duke Integrative Medicine, National Society of Health Coaches, Real Balance Global Wellness Services, Catalyst Coaching Institute, Functional Medicine Coaching Academy, Marquee, Cleveland Clinic, Dr. Sears Wellness Institute, National Board for Health & Wellness Coaching, National Consortium for Credentialing Health & Wellness Coaches, American Association for Health Education, Vida Health, Omada Health, Welltok Inc., InHealth Coaching, Cerner Wellness, Limeade, The Mayo Clinic, Cigna Corporation, UnitedHealth Group, The Cooper Institute, The International Coach Federation, The Functional Medicine Coaching Academy, The Institute for Integrative Nutrition, The National Wellness Institute.

North America was the largest region in the health coaching market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global health coaching market during the forecast period. The regions covered in the health coaching market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the health coaching market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Primary categories of health coaches include holistic health coaches, wellness health coaches, and primal and paleo health coaches. Holistic health coaches are professionals who support individuals in achieving optimal health and well-being by adopting a holistic approach to wellness. Health coaching is conducted through both online and offline modes and typically spans durations of less than 6 months or between 6 months to 12 months. These coaching services find applications in various areas such as general wellness, weight loss, technology detoxification, smoking cessation, behavioral health, anxiety and depression relief, stress management, sleep support, and managing chronic conditions.

The health coaching market research report provides health coaching market statistics, including health coaching industry global market size, regional shares, competitors with a health coaching market share, detailed health coaching market segments, market trends and opportunities, and any further data you may need to thrive in the health coaching industry. This health coaching market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The health coaching market includes revenues earned by entities by providing services such as individual health coaching, group health coaching, nutritional guidance, exercise and fitness coaching, weight management, smoking cessation, health education, and workshops. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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