Health Coaching Apps Global Market Report 2024

The health coaching apps market size has grown rapidly in recent years. It will grow from $3.83 billion in 2023 to $4.25 billion in 2024 at a compound annual growth rate (CAGR) of 10.8%. The historical growth can be attributed to several factors, including the widespread adoption of smartphones, heightened awareness of personal health and wellness, technological advancements in mobile health applications, a rising interest in preventive healthcare, and the increasing demand for convenient and accessible healthcare solutions. The convergence of these factors played a pivotal role in fostering the augmented adoption and popularity of health coaching apps during the historical period.

The health coaching apps market size is expected to see rapid growth in the next few years. It will grow to $6.25 billion in 2028 at a compound annual growth rate (CAGR) of 10.2%. The projected growth in the forecast period is expected to be driven by factors such as an aging population with a focus on healthy aging, the growing adoption of wearable fitness devices, the expansion of telehealth services, increased demand for affordable healthcare solutions due to rising costs, and a heightened emphasis on mental health and stress management. Notable trends anticipated in the forecast period include the integration of artificial intelligence for personalized coaching, the gamification of health coaching apps to boost user engagement, the incorporation of virtual reality for immersive wellness experiences, collaborations with healthcare providers and insurance companies, and an increased focus on data privacy and security in the development of health apps.

The projected increase in the prevalence of diabetes is anticipated to drive the growth of the health coaching app market. Diabetes, characterized by chronically elevated blood glucose levels, is witnessing a rising global prevalence. Health coaching apps play a pivotal role in supporting individuals with diabetes, facilitating improved sugar control, and advocating a healthy lifestyle through personalized feedback on dietary choices, physical activities, and overall well-being. According to the June 2022 report from the International Diabetes Federation, the global prevalence of diabetes among adults aged 20-79 years has reached 10.5%, with over 44.7% of individuals remaining undiagnosed. Furthermore, projections suggest that approximately 783 million adults, or one in eight people, are expected to have diabetes by the year 2045. This increasing prevalence of diabetes acts as a significant driver for the expansion of the health coaching app market.

Prominent companies in the health coaching app market are actively engaged in developing innovative solutions, particularly AI-powered health coaching apps, to establish a competitive edge. These digital tools harness artificial intelligence to provide users with personalized health recommendations and support. In September 2022, Onvy HealthTech, a Germany-based digital health company, launched the AI Health Coach, an app-based platform designed to help users maintain their physical and mental well-being. Leveraging artificial intelligence, the AI Health Coach translates user data into actionable feedback, aiding individuals in achieving and sustaining optimal physical and mental health. The app categorizes health metrics into four key pillars or zones - recovery, activity, stress, and mindfulness - offering users daily recommendations tailored to each metric.

In February 2022, Withings, a France-based wellness and fitness company, successfully acquired 8fit, a Germany-based wellness and fitness company specializing in health coaching apps. This strategic acquisition positions Withings to provide a customer-focused approach, combining well-developed health devices, enhanced health data, and expert guidance that is user-friendly. The acquisition of 8fit underscores Withings' commitment to delivering comprehensive wellness solutions by integrating health coaching apps into its product portfolio.

Major companies operating in the health coaching apps market report are Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Lenovo Group Limited, Nike Inc., Adidas AG, Under Armour Inc., Garmin Ltd., ASICS Corporation, Teladoc Health Inc., iFIT Health & Fitness Inc., WW International Inc., Polar Electro Oy, TomTom N.V., Omada Health Inc., Headspace Inc., Noom Inc., Appinventiv Technology Pvt. Ltd., WillowTree LLC, Freeletics GmbH, HealthifyMe Wellness Private Limited, Lark Technologies Inc., Wahoo Fitness LLC, Lifesum AB, Maple Media LLC, Azumio Inc., Vida Health Inc., Wellory Inc., Jefit Inc., Coach.me.

North America was the largest region in the health coaching apps market in 2023. The regions covered in the health coaching apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the health coaching apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The health coaching apps market include revenues earned by entities by providing personalized nutrition plans, food tracking solutions, and diet analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. The health coaching apps market also includes sales of smartwatches, fitness tracker, blood pressure monitors, and blood glucose monitors. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Health coaching apps represent smartphone applications meticulously crafted for health and wellness coaches. These apps aim to deliver customized guidance and resources to individuals seeking to enhance their overall health and well-being. Common features within these apps include goal-setting functionalities, progress tracking capabilities, personalized coaching services, and interactive sessions. The primary objective is to aid users in addressing diverse facets of their health, encompassing areas such as exercise, diet, stress management, and weight management.

The main categories of health coaching apps encompass general wellness apps, fitness apps, nutrition apps, mental health apps, medication management apps, and other specialized applications. General wellness apps aim to improve users' overall health and well-being by providing features such as fitness and nutrition tracking, sleep analysis, stress management, and medication reminders. These apps are available on various platforms, including iOS and Android, and adopt various business models, such as paid apps, free apps, and freemium apps. Their target audience spans individuals, healthcare providers, and employers.

The health coaching apps market research report is one of a series of new reports that provides health coaching apps market statistics, including health coaching apps industry global market size, regional shares, competitors with a health coaching apps market share, detailed health coaching apps market segments, market trends and opportunities, and any further data you may need to thrive in the health coaching apps industry. This health coaching apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.