Heel Pressure Injury Relieving Devices Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Strict Reimbursement Policies Drive Healthcare Facilities to Prioritize Prevention

The global heel pressure injury relieving devices market is flourishing in the face of its highly fragmented nature, offering significant opportunities for major players. According to the National Pressure Ulcer Advisory Panel (NPUAP), a pressure injury is localized damage to the skin and underlying soft tissue, usually occurring over a bony prominence. These injuries can manifest as intact skin or open ulcers, with heel pressure injuries being a prominent concern.

In this market, small and medium-sized regional players dominate, but larger manufacturers with a stronger presence in regions such as North America, Europe, and the Asia-Pacific, including Stryker Corporation, EHOB, and DeRoyal Industries, Inc., have emerged as key players. Leveraging e-commerce platforms, these manufacturers provide their products at competitive prices to reach a wider audience.

One notable aspect of this industry is the variation in product prices across regions. Regional players in the Asia-Pacific region, such as Posey Products, LLC, a family-owned business, offer cost-effective heel pressure injury relieving devices compared to their larger counterparts.

The discontinuation of reimbursement for hospital-acquired pressure injuries by the Center for Medicare and Medicaid Services in 2008 has spurred healthcare facilities to take preventive measures. Despite increased awareness, each pressure ulcer treatment costs between US$70,000 to US$150,000 per ulcer, making heel pressure injury relieving devices a cost-effective solution.

While regions like North America have strict regulations regarding the usage of heel pressure injury relieving devices for pressure ulcer prevention, countries in Asia-Pacific, Latin America, and the Middle East and Africa have fewer regulations. Nevertheless, the strict reimbursement scenario has prompted healthcare facilities worldwide to prioritize pressure ulcer prevention, thereby boosting the heel pressure injury relieving devices market.

To combat the low awareness of heel pressure injury relieving devices among patients and healthcare facilities, various organizations worldwide, including the NPUAP in the United States, have established guidelines for pressure ulcer prevention. These guidelines recommend the use of heel pressure injury relieving devices, contributing to greater awareness among healthcare professionals.

Despite moderate to high prevalence, the adoption of heel pressure injury relieving devices remains low in regions such as Asia-Pacific, Latin America, and the Middle East and Africa. However, a rapidly evolving market with local players offering economical products is expected to drive steady growth in adoption over the forecast period.

Key players in the market, including Stryker Corporation, EHOB, and DeRoyal Industries, Inc., are focusing on developing economical and technologically advanced heel pressure injury relieving devices.

Competitive Analysis:

The competitive landscape of the heel pressure injury relieving devices market features profiles of key players operating in the industry based on their market shares, differential strategies, product offerings, marketing approach, and company dashboard. Some of the key players featured in this report include Stryker Corporation, EHOB, DeRoyal Industries, Inc., Mölnlycke Health Care AB, DermaSaverPro, Owens & Minor, Inc., Skil-Care Corporation, Posey Products, LLC, Maxxcare B.V., and Medline among others.

Stryker Corporation offers a range of products in heel pressure injury relieving devices, including Prevalon, heel protector OR (constant low heel pressure injury relieving devices), and a range of alternating heel pressure injury relieving devices, including mattresses.

Market Segmentation:

The report offers a comprehensive taxonomy of the heel pressure injury relieving devices market based on product type, end user, and region.

Product Type Segmentation:

• Constant Low Heel Pressure Injury Relieving Devices
• Gel-based foot protectors
• Foam-based foot protectors
• Air-filled foot protectors
• Heel cups
• Others (e.g., pillows, round heel elevators)
• Alternating Heel Pressure Injury Relieving Devices

End User Segmentation:

• Hospitals
• Acute Ambulatory Care
• Specialized Care Units

Regional Analysis:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa (MEA)

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