Private Household Services Global Market Report 2024

The private household services market size has grown strongly in recent years. It will grow from $294.37 billion in 2023 to $323.79 billion in 2024 at a compound annual growth rate (CAGR) of 10.0%. The growth observed in the historical period can be attributed to factors such as income levels and disposable income, demographic trends with an aging population, urbanization and the prevalence of busy lifestyles, the rise of dual-income households and a focus on work-life balance, as well as changing social norms and the adoption of outsourcing culture.

The private household services market size is expected to see strong growth in the next few years. It will grow to $460.71 billion in 2028 at a compound annual growth rate (CAGR) of 9.2%. The anticipated growth in the forecast period can be attributed to a shift in consumer preferences towards customization, increased awareness of mental health and well-being, the adoption of flexible service models and subscription plans, the continuing trend of remote work with support for home offices, and a growing emphasis on sustainability and eco-friendly services. Major trends expected in the forecast period include the expansion of senior care and aging-in-place services, the integration of virtual and remote services, a focus on personalized and concierge services, the utilization of subscription-based service models, and the entry of technology-based startups into the market.

The anticipated rise in demand for home cleaning services is poised to drive the growth of the private household services market in the foreseeable future. Home cleaning services encompass the cleaning of houses, rooms, and other spaces, involving tasks such as wiping surfaces, dusting, vacuuming, and floor cleaning. These services cater to private households, offering not only cleanliness but also improved indoor air quality, a germ-free environment, and time-saving benefits. Highlighting this trend, a report by Jobber (Octopusapp Inc.), a Canada-based software company, revealed that in 2021, 10% of U.S. households enlisted professional services for home cleaning, resulting in a 9.4% increase in home service expenses. Furthermore, the cleaning sector witnessed a 14% income growth in the same year, with an anticipated 80% of households projected to utilize home cleaning services by 2024. The residential cleaning industry is forecasted to reach a value of $40.38 billion by 2025. Thus, the surge in demand for home cleaning services is a key driver behind the growth of the private household services market.

The growing awareness regarding personal hygiene is expected to fuel the expansion of the private household services market. Consumers are increasingly prioritizing clean and germ-free living spaces, aligning with a heightened focus on health and well-being. This awareness translates into an increased demand for professional sanitization services, particularly driven by concerns about preventing the spread of infections and contagious diseases. A survey conducted by Citron Hygiene, a Canada-based provider of washroom hygiene services, revealed that pre-pandemic, only 11% of people washed their hands for the recommended 18-20 seconds. However, during the pandemic, this number rose to 25%. Additionally, 67% of individuals expressed an increased fear of germs and heightened awareness of hygiene due to the coronavirus epidemic. Thus, the mounting awareness about personal hygiene is a significant factor propelling the growth of the private household services market.

Technological advancement stands out as a prominent trend gaining momentum in the private household services market. Major companies operating in this sector are actively engaged in developing innovative solutions to fortify their market positions. A notable example is Home In One, a U.S.-based home service company, which introduced a booking app platform dedicated to home services in June 2022. This platform offers a user-friendly and intuitive booking experience, streamlining the process of scheduling home services conveniently. Users can choose their desired service, set the time and date, and the automated smart system identifies the best service provider. The platform supports one-time or recurring appointments and facilitates communication between clients and vendors, allowing comments and ratings for services.

Key players in the private household services market are strategically developing new home improvement services to gain a competitive edge. Home improvement services involve professional assistance provided to individuals or businesses aiming to enhance, renovate, or upgrade residential or commercial properties. For instance, in August 2023, The Home Depot, Inc., a U.S.-based home improvement company, unveiled the New Homeowners Hub. This comprehensive online resource is tailored to empower first-time homeowners with knowledge, tools, and inspiration for successful DIY projects and informed homeownership. The hub features step-by-step DIY guides, curated product recommendations, design inspiration galleries, and essential information on homeownership. It serves as a valuable tool for novice homeowners seeking guidance and experienced DIY enthusiasts looking for new challenges.

In October 2022, PropertyGuru Group Limited, a Singapore-based property technology company, acquired Sendhelper for an undisclosed amount. Through this acquisition, PropertyGuru Group Limited aims to venture into the home services industry, offering convenient and reliable access to home management and maintenance services. Sendhelper, based in Singapore, is a home services technology company providing a diverse range of professional services, including cleaning, laundry, cooking, and repair maintenance.

Major companies operating in the private household services market report are Amazon.com Inc., Angi Inc., AskforTask Inc., Frontdoor Inc., Helpling GmbH and Co. KGaA, MyClean Inc., Porch.com Inc., Super Home Inc., The Home Depot Inc., The ServiceMaster Company LLC, UrbanClap Technologies India Pvt. Ltd., American Home Shield, Japan Best Rescue System Co. Ltd., Johns Lyng Group, Korea Housing Management Co. Ltd., ABM Industries Incorporated, Housejoy Technology Ltd., Timesaverz, Quikr India Private Limited, Clean Fanatic Private Limited, HomeTriangle Technologies Private Limited., BookMyBai.com., Home Reno Pte. Ltd., Oneflare Pty Ltd., Paintzen Inc., Sears Home Services, Stanley Steemer International Inc., Merry Maids Limited, Handy Technologies Inc.

Asia-Pacific was the largest region in the private household services market in 2023. The regions covered in the private household services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the private household services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of private household services include home care and design, repair and maintenance, and others. Home care involves professional assistance that enables individuals to live securely in their own homes, while design encompasses the planning and specifications for construction. Various services provided in this context include floor cleaning, window cleaning, carpet cleaning, and others, which are commonly utilized in the fields of construction and interior design.

The private household services market research report is one of a series of new reports that provides private household services market statistics, including private household services industry global market size, regional shares, competitors with private household services market share, detailed private household services market segments, market trends, and opportunities, and any further data you may need to thrive in the private household services industry. This private household services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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