Hotel Toiletries Market Report 2026

The hotel toiletries market size has grown rapidly in recent years. It will grow from $23.7 billion in 2025 to $26.47 billion in 2026 at a compound annual growth rate (CAGR) of 11.7%. The growth in the historic period can be attributed to growth of global tourism, expansion of hotel infrastructure, rising demand for guest convenience products, early adoption of branded toiletries, growth of hospitality industry.

The hotel toiletries market size is expected to see rapid growth in the next few years. It will grow to $41.14 billion in 2030 at a compound annual growth rate (CAGR) of 11.7%. The growth in the forecast period can be attributed to growth of sustainable tourism, rising luxury hotel developments, increasing environmental regulations, expansion of boutique hotels, demand for premium guest experiences. Major trends in the forecast period include growing demand for eco friendly toiletries, rising use of customized hotel amenities, increasing adoption of refillable packaging, expansion of premium toiletry offerings, higher focus on guest experience enhancement.

The increase in international travel is expected to propel the growth of the hotel toiletry market going forward. International travel refers to crossing national borders for purposes such as leisure, business, education, or cultural exchange. Factors such as digital nomadism, cultural and social motivations, flexible travel policies, and rising disposable incomes are contributing to the surge in global travel. As international travel expands, the number of luxury and boutique hotels increases, and these establishments often offer premium toiletries to meet the expectations of discerning guests. For instance, in May 2024, according to UN Tourism, 285 million tourists traveled internationally in the first quarter of 2024, a significant rise compared to the same period in 2023. Therefore, the increase in international travel is driving the growth of the hotel toiletry market.

Major companies operating in the hotel toiletries market are developing plant-based hotel amenities to meet the rising demand for sustainable and eco-friendly guest products. Plant-based hotel amenities are personal care items formulated primarily from natural, plant-derived ingredients to minimize environmental impact and appeal to environmentally conscious travelers. For example, in June 2023, Verden, a UK-based natural fragrance brand, introduced Verden luxury guest supplies, offering hand and body wash, balm, shampoo, conditioner, bath oil, reed diffusers, and candles. These amenities are available in the popular D’Orangerie fragrance, a refined blend of citrus and orange blossom. The line features 500-ml bottles made from 99% post-consumer recycled plastic, 5-liter refill formats, and secure lockable wall brackets for hotel and restaurant bathrooms. All products use 100% natural fragrances and are entirely vegan and cruelty-free.

In March 2024, Hotel Emporium, a US-based provider of premium hotel amenities and sustainable hospitality solutions, partnered with Kenneth Cole to supply a bulk amenities collection for Wyndham Destinations. The partnership aims to expand high-quality, eco-friendly amenity offerings while reducing single-use plastics through advanced dispenser systems. Kenneth Cole is a US-based lifestyle brand known for fashion apparel, accessories, and thoughtfully crafted personal care products designed for upscale consumer and hospitality markets.

Major companies operating in the hotel toiletries market are Gilchrist & Soames, ADA Cosmetics, L’Occitane en Provence, Rituals Cosmetics, Molton Brown, Penhaligon’s, Acca Kappa, Beekman 1802, Le Labo, Byredo, Pharmacopia Natural Bodycare, Prija, C.O. Bigelow, Dr Bronner’s Magic Soaps, Aveda, L’Oréal, Unilever, Beiersdorf, Reckitt Benckiser, Shiseido.

Europe was the largest region in the hotel toiletries market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hotel toiletries market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hotel toiletries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hotel toiletries market consists of sales of shampoo, conditioner, body wash, hand soap, lotion, basic dental hygiene products, and basic hair grooming tools. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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