Incentive Travel Market Report 2026

The incentive travel market size has grown rapidly in recent years. It will grow from $60.85 billion in 2025 to $70.49 billion in 2026 at a compound annual growth rate (CAGR) of 15.8%. The growth in the historic period can be attributed to growing corporate performance reward culture, rising emphasis on employee retention, expansion of corporate travel programs, increasing recognition-based incentives, growing business competitiveness.

The incentive travel market size is expected to see rapid growth in the next few years. It will grow to $126.4 billion in 2030 at a compound annual growth rate (CAGR) of 15.7%. The growth in the forecast period can be attributed to rising demand for employee motivation initiatives, increasing investment in corporate recognition programs, expanding global corporate travel networks, strengthening focus on workforce productivity, growing corporate culture enhancement efforts. Major trends in the forecast period include increasing corporate focus on employee engagement initiatives, rising adoption of travel-based reward and recognition programs, growing preference for experiential and destination-based incentives, expansion of international corporate travel reward programs, strengthening emphasis on motivation-driven travel benefits.

The growth of the incentive travel market is expected to be driven by the increasingly hectic lifestyles of employees across various industries. This rise in hectic lifestyles is attributed to heavier workloads and constant demands, which make it difficult for employees to balance work and personal life. To address this, companies are turning to incentive travel as a way to reward employees' hard work and offer essential relaxation and motivation. For example, in June 2023, according to a labor force survey conducted by Statistics Canada, a Canada-based government agency, found that approximately 4.1 million people reported high or very high levels of work-related stress, representing 21.2% of the employed population. The main sources of this stress were heavy workloads, affecting 23.7% of employees, and the struggle to balance work and personal life, impacting 15.7% of employees. Women experienced higher levels of stress (22.7%) compared to men (19.7%). Thus, the growing hectic lifestyle among employees is contributing to the expansion of the incentive travel market.

Leading companies in the incentive travel sector are increasingly focusing on innovative solutions such as travel mobile applications to improve the travel experience for both agents and customers. These apps, designed for smartphones and tablets, assist users in planning, booking, and managing travel arrangements such as flights, accommodations, and local activities. For example, in March 2024, TravClan, a travel tech startup based in India, introduced the OnTrip mobile app. This app provides personalized travel concierge services, real-time updates, 24/7 support, and brand customization options for travel agencies. Such technological advancements enhance customer engagement, distinguish the market, and enable global scaling, thereby significantly impacting incentive travel by boosting service delivery and operational efficiency.

In January 2024, One10 LLC, a US-based company specializing in customer and business loyalty programs, acquired Lorandus for an undisclosed sum. This acquisition strengthens One10’s service offerings, market position, and resources, while preserving its employee-focused culture and ensuring operational continuity. As a result, One10 is well-positioned for growth and innovation in the incentive travel market. Lorandus, a Canada-based provider of event planning services, including incentive travel, was the company acquired.

Major companies operating in the incentive travel market report are Carlson Wagonlit Travel CWT, BCD Group, The Freeman Company, ATPI Ltd., Maritz Holdings Inc., BI Worldwide, Direct Travel Inc., Travel Leaders Group, ITA Group Inc., One10 LLC, Omega World Travel, Creative Group Inc., Adelman Travel Group, Travel Edge, Meetings And Incentives Worldwide Inc., Access Destination Services, Frosch International Travel, Conference Care Ltd., CSI DMC, ATG Travel Worldwide.

Europe was the largest region in the incentive travel market in 2025. The regions covered in the incentive travel market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the incentive travel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The incentive travel market includes revenues earned by entities by providing services such as event planning, group travel coordination, team-building activities, luxury accommodation arrangements, exclusive dining experiences, and personalized travel itineraries. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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