India Art Stationery Market (2023-2029) Size, Industry, Share, Growth, Revenue, Analysis, Forecast, Trends, Value, Industry & Outlook: Market Forecast By Types, By End Users, By Regions and Competitive Landscape

India Art Stationery Market Synopsis

The growth of India art stationery market before the COVID-19 outbreak was primarily driven by an increasing number of students enrolling in schools, as well as the rise in arts, crafts and different cultural activities across the country, resulting in a higher demand for art stationery products. However, the outbreak of the COVID-19 pandemic in 2020 had a negative impact on market revenues. The school was closed as the pandemic began, leading to a situation where 35% of urban students and 42% of rural students lacked the ability to comprehend basic letters. This distressing increase in the number of dropouts subsequently contributed to a decreased demand for art and related stationery products within the education sector.

According to this research, India Art Stationery Market size is projected to grow at a CAGR of 9.7% during 2023-2029. India's Art Stationery market is expected to further grow in the upcoming years as the country aims to ensure that all students complete primary and lower secondary level education by 2030. Additionally, India has the largest population of million people in the world in the age bracket of 5-24 years, presenting a huge opportunity in the education sector. Under the National Education Policy 2021, the government would set up more than 15,000 schools, 100 new Sainik schools, and 750 Eklavya model residential schools in tribal areas. The Central Government has approved the “New India Literacy Programme” for the period FY22-27 to cover all the aspects of adult education to align with the National Education Policy 2020 and Budget Announcements 2022-23.

The Government of India and other ministries are taking steps to promote arts and crafts in the country through the Ambedkar Hastshilp Vikas Yojana and Dastkar Sashaktikaran Yojana. Also, the government is encouraging artisans, providing various opportunities to them to showcase their craft design by organizing arts and crafts events and programmes such as Surajkund International Crafts Mela, Shilpgram Festival and Kala Utsav etc. which would augment artisan’s demand further due to the increase in handicraft enterprises and rising exports as it is estimated that Indian handicraft exporter business was standing at rupees 24,000 crore in FY 2022-23. This rising demand for handicrafts, potteries and paintings would further propel the demand for art stationery market in India.

Market by Types

In India stationery industry, paper products segment acquired the largest revenue share in 2022. They are essential for most office and educational operations, including printing, writing, and note-taking. The paper products segment includes a wide range of products, such as printer paper, copy paper, writing pads notebooks etc. which give consumers a choice and allow them to find the products that best meet their needs.

Market by Products

Crayons are used more as they are smudge-free and provide neater and cleaner hands as they do not require drying time which provides bold and vibrant colours. Additionally, they require minimal setup and no additional materials like brushes or water which makes them easy to use.

Market by Sales Channel

The offline segment holds the major share however, the convenience, wide selection, competitive pricing, and other advantages of online shopping, along with changing consumer habits and global access to stationery products, are expected to drive the continued growth of online sales in the art stationery industry in the coming future.

Market by End Users

In 2022, the educational segment held the major revenue share in the India art stationery market owing to the increasing enrolment rate as in 2021-22, the gross enrolment ratio (GER) in elementary education was 99.2% and the GER in secondary education was 79.4% along with offering from schools and colleges for more extracurricular activities related to art, such as art clubs, drawing classes, and painting workshops are the key elements which contribute this segment to garner highest revenue in art stationery market in India.

Market by Verticals

The student sector holds most of the revenue share in the Indian art stationery market. This can be attributed to the substantial enrollment of 250 million students in schools and colleges across the country, coupled with an increasing recognition of the significance of fostering creativity and encouraging co-curricular activities among children.Also, there is a growing demand for artists in a variety of fields, including advertising, design, and fashion along with growing popularity of art as a profession would generate the demand for art stationery from Professional and hobbyist artists in coming years.

Market by Regions

The northern region holds most of the revenue share in the Indian art stationery market. This can be attributed to the rising number of different levels of schools in rural areas and rising number of enrolments in primary as well upper higher secondary schools, along with rising investments to increase the intake of students in formal education system.

Key Attractiveness of the Report

• COVID-19 Impact on the Market.
• 11 Years of Market Numbers.
• Historical Data Starting from 2019 to 2022.
• Base Year: 2022
• Forecast Data until 2029.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report

• Historical & Forecast data of the Stationery Market Revenues, By Types for the period 2019-2029F.
• Historical & Forecast data of the Pen Market Revenues, By Types for the period 2019-2029F.
• Historical & Forecast data of the Art Stationery Market Revenues, By Products for the period 2019-2029F.
• Historical & Forecast data of the Art Stationery Market Revenues, By Sales Channel for the period 2019-2029F.
• Historical & Forecast data of the Art Stationery Market Revenues, By Verticals for the period 2019-2029F.
• Historical & Forecast data of the Adhesives Market Revenues, By Regions for the period 2019-2029F.
• Historical & Forecast data of the Pencil Colors Market Revenues for the period 2019-2029F.
• Historical & Forecast data of the Crayons Market Revenues for the period 2019-2029F.
• Historical & Forecast data of the Acrylic Colors Market Revenues for the period 2019-2029F.
• Historical & Forecast data of the Offline Sales Market Revenues, By Channels for the period 2019-2029F.
• Market Drivers and Restraints.
• Market Trends and Developments.
• Competitive Landscape.
• Company Profiles.
• Strategic Recommendations.

Market Scope and Segmentation

• The report provides a detailed analysis of the following market segments:

By Types

• Paper Products
• Writing Instruments
• Office Stationery
• Art & Craft Stationery

By Products

• Crayons
• Pencil Colours
• Oil Colours
• Sketch Pens
• Brush Pens
• Oil Pastels
• Poster Colours
• Acrylic Colours
• Fabric Colours
• Glass Colours
• Water Colours
• 3D Outliners
• Art Markers
• Clay

By Sales Channel

• Offline
• Online
• By End Users
• Residential
• Commercial
• Educational

By Verticals

• Students
• Professional Artists/ Hobby Artists

By Regions

• Northern
• Southern
• Eastern
• Western