India Malted Food Drinks Market, By Region, Competition, Forecast & Opportunities, 2020-2030F

The India Malted Food Drinks Market was valued at USD 1.82 Billion in 2024, and is expected to reach USD 3.01 Billion by 2030, rising at a CAGR of 9.04%. This market is experiencing significant growth, driven by a growing health-conscious population and an increasing preference for nutritious, energy-boosting beverages. As disposable incomes rise and urbanization accelerates, more consumers are opting for convenient, ready-to-consume products that offer essential vitamins, minerals, and protein. Additionally, the rising popularity of malted drinks as a breakfast or post-workout beverage, especially among children and working professionals, is further contributing to market expansion. The wide availability of malted drink options across various price ranges, coupled with appealing packaging and effective marketing strategies, is also supporting market growth.

Key Market Drivers

Increasing Disposable Income & Improved Living Standards

Rising disposable income and improved living standards are key factors propelling the India Malted Food Drinks Market. India’s per capita disposable income increased from USD 2.11 thousand in 2019 to USD 2.54 thousand in 2023, with projections suggesting it will reach USD 4.34 thousand by 2029. This increase in disposable income is prompting shifts in consumer spending patterns and enhancing purchasing power. As the economy continues to expand, a growing proportion of the population is enjoying increased income levels, allowing for greater discretionary spending on convenient and nutritious products.

This economic shift is fostering demand for packaged beverages, including malted food drinks, as consumers seek quick, healthy, and energizing options for their busy lifestyles. The emphasis on health and wellness, particularly in urban areas, is also leading more individuals to incorporate malted drinks into their daily routines as sources of essential nutrients. The growing middle-class population with higher disposable income further broadens the market base for such products. Combined with the growing availability of malted food drinks through retail channels and online platforms, these factors are driving market growth in India.

Key Market Challenges

Supply Chain Disruptions

Supply chain disruptions represent a significant challenge for the India Malted Food Drinks Market. The sourcing of key raw materials such as malt extract, milk powder, and other essential ingredients can be affected by global supply chain challenges, fluctuating prices, and trade barriers. These issues, exacerbated by the COVID-19 pandemic and ongoing geopolitical instability, have led to production delays, product availability concerns, and rising costs for manufacturers.

Additionally, logistical issues, such as limited infrastructure and increasing fuel prices, impact the cost and time involved in delivering finished products to both urban and rural retailers. These challenges may lead to stockouts or shortages, especially in less accessible regions, and may affect manufacturers’ ability to maintain consistent product quality. To address these issues, companies may need to explore alternative sourcing strategies, diversify their supplier base, or improve inventory management systems. Nonetheless, the ongoing unpredictability of supply chain disruptions continues to hinder market stability, posing a potential barrier to growth.

Key Market Trends

Growing Demand for Natural & Herbal Ingredients

There is a rising demand for natural and herbal ingredients within the India Malted Food Drinks Market. According to a recent study, the organic food market in India, valued at USD 0.25 billion in 2021, is projected to reach USD 0.74 billion by 2025. This growing demand is driven by increasing consumer awareness of the potential health risks of synthetic chemicals and the desire for healthier, more natural products. As a result, manufacturers are increasingly incorporating natural and herbal ingredients such as turmeric, ginger, saffron, and tulsi (holy basil) into their malted drink formulations.

These ingredients are known for their health benefits, including immunity-boosting properties, digestive support, and overall wellness. Additionally, the inclusion of plant-based proteins and natural sweeteners such as honey or stevia is gaining traction, as consumers seek healthier, lower-sugar alternatives. This shift aligns with the growing interest in functional beverages - those that provide both hydration and added nutritional value. As consumer preferences evolve, malted food drink brands are focusing on offering products that not only taste great but also cater to modern wellness trends.

Key Market Players

• Mondelēz International, Inc.
• Hindustan Unilever Limited
• Nestlé India Limited
• Gujarat Co-Operative Milk Marketing Federation Limited
• Patanjali Ayurved Limited
• Continental Milkose India Ltd
• Insta Foods
• Imperial Malts Ltd
• Barmalt
• Nutricia Ltd

Report Scope

This report segments the India Malted Food Drinks Market into the following categories, along with industry trends:

By Type:

• With Cocoa
• Without Cocoa

By Distribution Channel:

• Supermarket/Hypermarket
• Pharmacies
• Online
• Others

By Region:

• North
• South
• East
• West

Competitive Landscape

This section includes detailed analysis and profiles of major companies operating in the India Malted Food Drinks Market.

Available Customizations

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