The Indian sanitary napkin market size reached US$ 758.5 Million in 2023. Looking forward, the market is projected to reach US$ 1.65 billion by 2032, exhibiting a growth rate (CAGR) of 9.09% during 2023-2032.
Sanitary napkins, or sanitary pads, are thin pads made of absorbent materials. They play a vital role in feminine hygiene as they soak the menstrual fluid during menstruation. A sanitary napkin contains four functional components including fluid acquisition layer, distribution component, absorbent structure and liquid impervious membrane. These napkins can be found in different sizes and shapes with varying capacities of absorption. In India, the increasing awareness about menstrual hygiene is supporting the demand for sanitary napkins. Moreover, the utilization of high-quality and environment-friendly raw materials to produce these pads is further providing an impetus to the growth of the market.
Over the past few years, the Government of India has started partnering with several private entities and non-governmental organizations to take initiatives for popularizing the use of sanitary napkins, particularly among the underprivileged and rural women. Some of these initiatives include the Reproductive and Child Health Program, Eco Femme and My Pad. In addition to this, an expansion in the female workforce has led to improved decision-making and purchasing power among women.
Owing to this, manufacturers can directly target the female audience and, in turn, influence their purchasing behavior. Technological advances, such as superabsorbent fiber technology, have further enabled manufacturers to focus on introducing high absorption capability in sanitary napkins. Other than this, they are also introducing organic and chemical-free variants, which is having a positive impact on market growth.
2. What is the expected growth rate of the Indian sanitary napkin market during 2024-2032?
3. What are the key factors driving the Indian sanitary napkin market?
4. What has been the impact of COVID-19 on the Indian sanitary napkin market?
5. What is the breakup of the Indian sanitary napkin market based on the product type?
6. What is the breakup of the Indian sanitary napkin market based on the distribution channel?
7. What are the key regions in the Indian sanitary napkin market?
8. Who are the key players/companies in the Indian sanitary napkin market?
Sanitary napkins, or sanitary pads, are thin pads made of absorbent materials. They play a vital role in feminine hygiene as they soak the menstrual fluid during menstruation. A sanitary napkin contains four functional components including fluid acquisition layer, distribution component, absorbent structure and liquid impervious membrane. These napkins can be found in different sizes and shapes with varying capacities of absorption. In India, the increasing awareness about menstrual hygiene is supporting the demand for sanitary napkins. Moreover, the utilization of high-quality and environment-friendly raw materials to produce these pads is further providing an impetus to the growth of the market.
Over the past few years, the Government of India has started partnering with several private entities and non-governmental organizations to take initiatives for popularizing the use of sanitary napkins, particularly among the underprivileged and rural women. Some of these initiatives include the Reproductive and Child Health Program, Eco Femme and My Pad. In addition to this, an expansion in the female workforce has led to improved decision-making and purchasing power among women.
Owing to this, manufacturers can directly target the female audience and, in turn, influence their purchasing behavior. Technological advances, such as superabsorbent fiber technology, have further enabled manufacturers to focus on introducing high absorption capability in sanitary napkins. Other than this, they are also introducing organic and chemical-free variants, which is having a positive impact on market growth.
Key Market Segmentation
This report provides an analysis of the key trends in each sub-segment of the Indian sanitary napkin market report, along with forecasts at the country and state level from 2024-2032. The report has categorized the market based on product type and distributional channel.Breakup by Product Type:
- Disposable Menstrual Pads
- Cloth Menstrual Pads
- Biodegradable Menstrual Pads
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacies
- Convenience Stores
- Online
- Specialty Stores
- Others
Regional Insights:
- Maharashtra
- Delhi-NCR
- Tamil Nadu
- Karnataka
- Gujarat
- Others
Competitive Landscape
The nature of the market is concentrated with the presence of few manufacturers who compete in terms of prices, quality and innovation.Some of the leading players operating in the market are:
- P&G
- Johnson & Johnson
- Unicharm
- Emami, Ltd.
- Mankind
- Kimberly-Clark
- Edgewell
Key Questions Answered in This Report
1. What was the size of the Indian sanitary napkin market in 2023?2. What is the expected growth rate of the Indian sanitary napkin market during 2024-2032?
3. What are the key factors driving the Indian sanitary napkin market?
4. What has been the impact of COVID-19 on the Indian sanitary napkin market?
5. What is the breakup of the Indian sanitary napkin market based on the product type?
6. What is the breakup of the Indian sanitary napkin market based on the distribution channel?
7. What are the key regions in the Indian sanitary napkin market?
8. Who are the key players/companies in the Indian sanitary napkin market?
Table of Contents
1 Preface3 Executive Summary16 Loans and Financial Assistance18 Profiles of Key Players
2 Scope and Methodology
4 Introduction
5 Global Sanitary Napkins Market
6 Indian Sanitary Napkin Market
7 Market Breakup by Product Type
8 Market Breakup by Distribution Channel
9 Market Breakup by Region
10 Competitive Landscape
11 Value Chain Analysis
12 SWOT Analysis
13 Porters Five Forces Analysis
14 Sanitary Napkin Manufacturing Process
15 Project Details, Requirements and Costs Involved
17 Project Economics
List of Figures
List of Tables
Companies Mentioned
- P&G
- Johnson & Johnson
- Unicharm
- Emami Ltd.
- Mankind
- Kimberly-Clark
- Edgewell
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 119 |
| Published | April 2024 |
| Forecast Period | 2023 - 2032 |
| Estimated Market Value ( USD | $ 758.5 Million |
| Forecasted Market Value ( USD | $ 1650 Million |
| Compound Annual Growth Rate | 9.0% |
| Regions Covered | India |
| No. of Companies Mentioned | 7 |
