The India smart TV market size is anticipated to be valued at USD 32.57 billion by 2030, with an estimated CAGR of 16.7% from 2023 to 2030. The demand for technologically advanced TV among consumers is expected to shift trend toward smart TV across India. The rising disposable income, developments in terms of 5G technology boosting internet connectivity across India along with competitive pricing for smart TVs is offering lucrative opportunity for market players to cater to consumers in India.
The forced lockdown restrictions during the COVID-19 pandemic resulted in temporary shutdowns of smart TV production operations, thereby decreasing smart TV production during 2020. The demand for smart TVs was catered through online/e-commerce platforms as there is a restriction to people’s movement during the pandemic.
Smart TV offers ease of watching content through not only cable TV but also through various online applications such as Netflix, Amazon Prime, Hulu, and YouTube, enabling easy access to entertainment for users. People can also rent content through the VOD facility, play video games or participate in video conferences using smart TVs. The shift in trends toward viewing preferences from traditional cable TV to OTT platforms is expected to boost the growth of India’s Smart TV market.
The high competition among market players such as Xiaomi, OnePlus, Hisense, Samsung, Vu, LG, and Sony among others continues to push the manufacturers to offer new smart TV products at a competitive process and offer larger market share. More smart TV manufacturers in India are attempting to follow in the footsteps of their international competitors and offer solutions to demand for the cost-efficient smart TV products. In India, the demand for smart TVs surges throughout the holiday season, and to match the need, market players introduce several new launches, conduct sales, and promotional events to boost product sales.
The forced lockdown restrictions during the COVID-19 pandemic resulted in temporary shutdowns of smart TV production operations, thereby decreasing smart TV production during 2020. The demand for smart TVs was catered through online/e-commerce platforms as there is a restriction to people’s movement during the pandemic.
Smart TV offers ease of watching content through not only cable TV but also through various online applications such as Netflix, Amazon Prime, Hulu, and YouTube, enabling easy access to entertainment for users. People can also rent content through the VOD facility, play video games or participate in video conferences using smart TVs. The shift in trends toward viewing preferences from traditional cable TV to OTT platforms is expected to boost the growth of India’s Smart TV market.
The high competition among market players such as Xiaomi, OnePlus, Hisense, Samsung, Vu, LG, and Sony among others continues to push the manufacturers to offer new smart TV products at a competitive process and offer larger market share. More smart TV manufacturers in India are attempting to follow in the footsteps of their international competitors and offer solutions to demand for the cost-efficient smart TV products. In India, the demand for smart TVs surges throughout the holiday season, and to match the need, market players introduce several new launches, conduct sales, and promotional events to boost product sales.
India Smart TV Market Report Highlights
- Android OS-based smart TVs are cost-efficient and are the widely preferred choice of consumers in India which has resulted in the dominance of the Android TV segment in 2022
- The 8K segment in terms of resolution is predicted to expand at the fastest CAGR over the forecast period, due to rising demand for better resolution and improvements in display technology among Indian consumers
- The India smart TV industry by screen size was dominated by the 32 to 45 inches segment in 2022. TV manufacturers are integrating new technologies including 4K technologies and operating systems for smart TVs in this segment to make them commonly accessible and less expensive for customers
- Flat screen-shaped TVs are more prevalent in the market and the segment is likely to grow at a CAGR of 16.7% during the forecast period.
- The major companies operating in the market include Panasonic Corporation, Samsung India Electronics Pvt. Ltd., L.G. Electronics India Pvt. Ltd., and Sony India Pvt. Ltd.
Table of Contents
Chapter 1 Methodology and Scope1.1 Market Segmentation & Scope
1.2 Market Definition
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 Internal Database
1.3.3 List Of Secondary Sources
1.3.4 Primary Research
1.4 Information Analysis
1.5 Market Formulation & Data Visualization
1.6 Data Validation & Publishing
Chapter 2 Executive Summary
2.1 Market Snapshot
2.2 Segment Snapshot
2.3 Competitive Landscape Snapshot
Chapter 3 Industry Outlook
3.1 Market Introduction
3.2 Market Size and Growth Prospects
3.3 Value Chain Analysis
3.4 Regulatory Framework
Chapter 4 Operating System Estimates & Trend Analysis
4.1 Market Size Estimates & Forecasts and Trend Analysis, 2018 - 2030 (USD Billion)
4.2 Operating System Movement Analysis & Market Share, 2022 & 2030
4.2.1 India Smart Tv Market, By Operating System, 2018 - 2030 (USD Billion)
Chapter 5 Resolution Estimates & Trend Analysis
5.1 Market Size Estimates & Forecasts And Trend Analysis, 2018 - 2030 (USD Billion)
5.2 Resolution Movement Analysis & Market Share, 2022 & 2030
5.2.1 India Smart TV Market, By Resolution, 2018 - 2030 (USD Billion)
Chapter 6 Screen Size Estimates & Trend Analysis
6.1 Market Size Estimates & Forecasts And Trend Analysis, 2018 - 2030 (USD Billion)
6.2 Screen Size Movement Analysis & Market Share, 2022 & 2030
6.2.1 India Smart Tv Market, By Screen Size, 2018 - 2030 (USD Billion)
Chapter 7 Screen Shape Estimates & Trend Analysis
7.1 Market Size Estimates & Forecasts And Trend Analysis, 2018 - 2030 (USD Billion)
7.2 Screen Shape Movement Analysis & Market Share, 2022 & 2030
7.2.1 India Smart Tv Market, By Screen Shape, 2018 - 2030 (USD Billion)
Chapter 8 Competitive Landscape
8.1 Panasonic Corporation
8.1.1 Company Overview
8.1.2 Financial Overview
8.1.3 Product Benchmarking
8.1.4 Recent Development
8.2 Samsung India Electronics Pvt. Ltd.
8.2.1 Company Overview
8.2.2 Product Benchmarking
8.2.3 Recent Development
8.3 L.G. Electronics India Pvt. Ltd.
8.3.1 Company Overview
8.3.2 Financial Overview
8.3.3 Product Benchmarking
8.3.4 Recent Development
8.4 Sony India Pvt. Ltd.
8.4.1 Company Overview
8.4.2 Financial Overview
8.4.3 Product Benchmarking
8.4.4 Recent Development
8.5 Xiaomi Inc.
8.5.1 Company Overview
8.5.2 Financial Overview
8.5.3 Product Benchmarking
8.5.4 Recent Development
8.6 Koninklijke Philips N.V.
8.6.1 Company Overview
8.6.2 Financial Overview
8.6.3 Product Benchmarking
8.6.4 Recent Development
8.7 VU Technologies Pvt. Ltd.
8.7.1 Company Overview
8.7.2 Financial Overview
8.7.3 Product Benchmarking
8.7.4 Recent Development
8.8 Intex Technologies
8.8.1 Company Overview
8.8.2 Financial Overview
8.8.3 Product Benchmarking
8.8.4 Recent Development
8.9 Micromax Informatics Ltd.
8.9.1 Company Overview
8.9.2 Financial Overview
8.9.3 Product Benchmarking
8.9.4 Recent Development
8.10 TCL India
8.10.1 Company Overview
8.10.2 Financial Overview
8.10.3 Product Benchmarking
8.10.4 Recent Development
List of Tables
Table 1 India smart TV market - estimates and forecasts, 2018 - 2030
TABLE 2 India smart TV market, 2018 - 2030 (USD Billion)
TABLE 3 India smart TV market, 2018 - 2030 (Million Units)
TABLE 4 India smart TV market, by operating system, 2018 - 2030 (USD Billion)
TABLE 5 India smart TV market, by operating system, 2018 - 2030 (Million Units)
TABLE 6 India smart TV market, by resolution, 2018 - 2030 (USD Billion)
TABLE 7 India smart TV market, by resolution, 2018 - 2030 (Million Units)
TABLE 8 India smart TV market, by screen size, 2018 - 2030 (USD Billion)
TABLE 9 India smart TV market, by screen size, 2018 - 2030 (Million Units)
TABLE 10 India smart TV market, by screen type, 2018 - 2030 (USD Billion)
TABLE 11 India smart TV market, by screen type, 2018 - 2030 (Million Units)
TABLE 12 Key Company Categorization
List of Figures
Fig. 1 Market segmentation
FIG. 2 Information Procurement
FIG. 3 Primary Research Pattern
FIG. 4 Primary Research Process
FIG. 5 Market Formulation and Data Visualization
FIG. 6 Market Snapshot
FIG. 7 Segment Snapshot
FIG. 8 Competitive Landscape Snapshot
FIG. 9 India Smart TV Market: Value Chain Analysis
FIG. 10 India Smart TV Market Operating System Outlook Key Takeaways
FIG. 11 India Smart TV Market: Operating System Movement Analysis
FIG. 12 India Smart TV Market Resolution Outlook Key Takeaways
FIG. 13 India Smart TV Market: Resolution Movement Analysis
FIG. 14 India Smart TV Market Screen Size Outlook Key Takeaways
FIG. 15 India Smart TV Market: Screen Size Movement Analysis
FIG. 16 India Smart TV Market Screen Shape Outlook Key Takeaways
FIG. 17 India Smart TV Market: Screen Shape Movement Analysis
FIG. 18 Smart TV market: Key company analysis
FIG. 19 Company market position analysis
Companies Mentioned
- Panasonic Corporation
- Samsung India Electronics Pvt. Ltd.
- L.G. Electronics India Pvt. Ltd.
- Sony India Pvt. Ltd.
- Xiaomi Inc.
- Koninklijke Philips N.V.
- VU Technologies Pvt. Ltd.
- Intex Technologies
- Micromax Informatics Ltd.
- TCL India
Methodology
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