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Traditional Toys and Games in India

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    Report

  • 19 Pages
  • June 2024
  • Region: India
  • Euromonitor International
  • ID: 2321786
Traditional toys and games in India returned to growth in 2023. In the previous year, the category was plagued by import restrictions and strict BIS certification standards, which made it difficult for many leading toy manufacturers to import products into the country. As a result, in 2022 the category saw a negative performance in current value terms.

The Traditional Toys and Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Partial resumption of imports supports growth in 2023
  • Hasbro continues to lead traditional toys and games
  • Share of e-commerce continues to grow
PROSPECTS AND OPPORTUNITIES
  • Macroeconomic factors will continue to support growth of traditional toys and games
  • Growing shift towards localised and sustainable products
  • Demand for STEM toys to grow in the forecast period
CATEGORY DATA
  • Table 1 Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
  • Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
  • Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
  • Table 6 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
  • Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
  • Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
TOYS AND GAMES IN INDIA
EXECUTIVE SUMMARY
  • Toys and games in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?
MARKET DATA
  • Table 10 Sales of Toys and Games by Category: Value 2018-2023
  • Table 11 Sales of Toys and Games by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Toys and Games: % Value 2019-2023
  • Table 13 LBN Brand Shares of Toys and Games: % Value 2020-2023
  • Table 14 Distribution of Toys and Games by Format: % Value 2018-2023
  • Table 15 Forecast Sales of Toys and Games by Category: Value 2023-2028
  • Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources