The global Irish whiskey market size reached US$ 5.1 Billion in 2023. Looking forward, the market is projected to reach US$ 9.2 Billion by 2032, exhibiting a growth rate (CAGR) of 6.77% during 2023-2032. The increasing preference for premium alcoholic beverages, rising number of distilleries, and the growing popularity of home delivery services represent some of the key factors driving the market.
Irish whiskey is a dark distilled spirit made using triple distillation from a yeast-fermented mash of malted cereal grains, such as corn, rye, wheat, and barley. It is rich in zinc, iron, phosphorus, thiamine, niacin, vitamins, minerals, ellagic acid, and other essential nutrients. It also has antioxidants which are compounds that help protect the body against damage from free radicals. It aids in promoting relaxation, improving digestion, and minimizing the risk of developing pneumonia, hypertension, tuberculosis, obesity, and heart diseases. At present, key players operating worldwide are introducing novel variants, such as apple, berries, mint, spiced, coffee, and honey, to expand their product portfolio.
Moreover, the growing use of Irish whiskey in the preparation of different fancy food recipes, such as truffles, cheesecakes, mousse, ice cream, brownies, tiramisu, pudding, and oatmeal, is influencing the market positively. Besides this, the increasing awareness among the masses about the benefits of consuming Irish whiskey as compared to other alcoholic beverages is propelling the growth of the market. Apart from this, key players are focusing on investing in different marketing strategies, such as celebrity endorsements and social media campaigns, to expand their market reach.
They are also adopting innovative and environment-friendly packaging due to the emerging trend of gifting unique premium items, such as Irish whiskey. Furthermore, the growing popularity of home delivery services through online portals that provide convenience, vast collection, and fast shipping facilities is creating a positive outlook for the market.
Some of the companies covered include Beam Suntory Inc. (Suntory Holdings Limited), Boann Distillery, Brown-Forman Corporation, Connacht Whiskey Company Limited, Diageo plc, Edrington, Pernod Ricard, Sazerac Company Inc., Teeling Whiskey Distillery, West Cork Distillers, and William Grant & Sons Ltd., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
2. What is the expected growth rate of the global Irish whiskey market during 2024-2032?
3. What are the key factors driving the global Irish whiskey market?
4. What has been the impact of COVID-19 on the global Irish whiskey market?
5. What is the breakup of the global Irish whiskey market based on the type?
6. What is the breakup of the global Irish whiskey market based on the pricing?
7. What is the breakup of the global Irish whiskey market based on the sales channel?
8. What are the key regions in the global Irish whiskey market?
9. Who are the key players/companies in the global Irish whiskey market?
Irish whiskey is a dark distilled spirit made using triple distillation from a yeast-fermented mash of malted cereal grains, such as corn, rye, wheat, and barley. It is rich in zinc, iron, phosphorus, thiamine, niacin, vitamins, minerals, ellagic acid, and other essential nutrients. It also has antioxidants which are compounds that help protect the body against damage from free radicals. It aids in promoting relaxation, improving digestion, and minimizing the risk of developing pneumonia, hypertension, tuberculosis, obesity, and heart diseases. At present, key players operating worldwide are introducing novel variants, such as apple, berries, mint, spiced, coffee, and honey, to expand their product portfolio.
Irish Whiskey Market Trends
There is an increase in the preferences for premium alcoholic beverages on account of the expanding purchasing power of consumers. This, coupled with the growing adoption of western drink culture and significant growth in the food and beverages (F&B) industry, represents one of the major factors driving the demand for Irish whiskey around the world. In addition, there is a rise in the number of commercial spaces, such as distilleries, microbreweries, cafes, pubs, restaurants, bars, and hotels, which offer a variety of Irish whiskey-based experimental cocktails. This, along with the increasing collaboration of Irish whiskey brands with these establishments to launch various endorsement programs, is strengthening the growth of the market.Moreover, the growing use of Irish whiskey in the preparation of different fancy food recipes, such as truffles, cheesecakes, mousse, ice cream, brownies, tiramisu, pudding, and oatmeal, is influencing the market positively. Besides this, the increasing awareness among the masses about the benefits of consuming Irish whiskey as compared to other alcoholic beverages is propelling the growth of the market. Apart from this, key players are focusing on investing in different marketing strategies, such as celebrity endorsements and social media campaigns, to expand their market reach.
They are also adopting innovative and environment-friendly packaging due to the emerging trend of gifting unique premium items, such as Irish whiskey. Furthermore, the growing popularity of home delivery services through online portals that provide convenience, vast collection, and fast shipping facilities is creating a positive outlook for the market.
Key Market Segmentation
This report provides an analysis of the key trends in each sub-segment of the global Irish whiskey market report, along with forecasts at the global, regional and country level from 2024-2032. The report has categorized the market based on type, pricing and sales channel.Type Insights:
- Blended
- Single Malt
- Single Pot Still
- Single Grain
Pricing Insights:
- Mass
- Premium
Sales Channel Insights:
- On-trade
- Off-trade
Regional Insights:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape
The report has also provided a comprehensive analysis of the competitive landscape in the global Irish whiskey market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.Some of the companies covered include Beam Suntory Inc. (Suntory Holdings Limited), Boann Distillery, Brown-Forman Corporation, Connacht Whiskey Company Limited, Diageo plc, Edrington, Pernod Ricard, Sazerac Company Inc., Teeling Whiskey Distillery, West Cork Distillers, and William Grant & Sons Ltd., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report
1. What was the size of the global Irish whiskey market in 2023?2. What is the expected growth rate of the global Irish whiskey market during 2024-2032?
3. What are the key factors driving the global Irish whiskey market?
4. What has been the impact of COVID-19 on the global Irish whiskey market?
5. What is the breakup of the global Irish whiskey market based on the type?
6. What is the breakup of the global Irish whiskey market based on the pricing?
7. What is the breakup of the global Irish whiskey market based on the sales channel?
8. What are the key regions in the global Irish whiskey market?
9. Who are the key players/companies in the global Irish whiskey market?
Table of Contents
1 Preface3 Executive Summary11 Value Chain Analysis13 Price Analysis
2 Scope and Methodology
4 Introduction
5 Global Irish Whiskey Market
6 Market Breakup by Type
7 Market Breakup by Pricing
8 Market Breakup by Sales Channel
9 Market Breakup by Region
10 SWOT Analysis
12 Porters Five Forces Analysis
14 Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
- Beam Suntory Inc. (Suntory Holdings Limited)
- Boann Distillery
- Brown-Forman Corporation
- Connacht Whiskey Company Limited
- Diageo plc
- Edrington
- Pernod Ricard
- Sazerac Company Inc.
- Teeling Whiskey Distillery
- West Cork Distillers
- William Grant & Sons Ltd.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 137 |
| Published | April 2024 |
| Forecast Period | 2023 - 2032 |
| Estimated Market Value ( USD | $ 5.1 Billion |
| Forecasted Market Value ( USD | $ 9.2 Billion |
| Compound Annual Growth Rate | 6.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
