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Alcoholic Drinks Packaging in Italy

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    Report

  • 9 Pages
  • September 2023
  • Region: Italy
  • Euromonitor International
  • ID: 1576328
In the retail channel’s packaging unit volumes of alcoholic drinks in Italy, metal beverage cans were becoming more popular during the review period, albeit with the exception of 2022, with this pack type expected to also continue gaining share over the forecast period. This is because metal beverage cans offer portability and convenience for RTDs, for example. They are lightweight and easy to carry, making them ideal for on-the-go consumption.

The Alcoholic Drinks Packaging in Italy report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS PACKAGING IN ITALY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Metal beverage cans gaining share in RTDs
  • Digital packaging information in Italy becomes mandatory
  • The 330ml size becomes the leading pack in alcoholic drinks in 2022
PROSPECTS AND OPPORTUNITIES
  • Bag in box is expected to eat into the share of glass bottles due to its convenience
  • Sustainable developments continue to be seen in alcoholic drinks packaging