In Italy, glass bottles continued to dominate alcoholic drinks total packaging retail volumes in 2023, due to their premium appeal, ability to preserve the quality and taste of beverages, and strong association with tradition and luxury, which are highly valued in the Italian market. Despite seeing a decline in its packaging volumes in 2023, glass bottles remain essential for categories such as sparkling wine and rum, in which consumers prioritise high-end experiences.
The Alcoholic Drinks Packaging in Italy report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Alcoholic Drinks Packaging in Italy report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2023 DEVELOPMENTS
- Glass bottles leads as consumers seek authentic, sophisticated drinking experiences, but sees a share decline
- 750ml leads, due to its versatility for both casual and formal consumption occasions
- Digital packaging information becomes mandatory in Italy
- Metal beverage cans set to grow due to portability, recyclability, and product protection
- PET bottles expected to gain share due to its practicality and shatterproof quality
