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Mobile Phones in Italy

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    Report

  • 44 Pages
  • July 2024
  • Region: Italy
  • MarketLine
  • ID: 5995874
Description Jump to:
Mobile Phones in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The mobile phones market includes mobile phone service revenues and average minutes of usage (MOU). Market values include revenues from mobile service providers and other members of the mobile service value chain for the provision of mobile telephony services, excluding revenues from the sale of devices. Market volumes cover prepaid and postpaid, which consist of prepaid average monthly MOU and postpaid average monthly MOU. Minutes of use are made up of the average of voice minutes used in mobile subscriptions, including both incoming and outgoing calls, but not including M2M/IoT voice services.
  • The Italian mobile phones market recorded revenues of $11.8 billion in 2023, representing a negative compound annual growth rate (CAGR) of 5.7% between 2018 and 2023.
  • Market consumption volume increased with a CAGR of 0.8% between 2018 and 2023, to reach a total of 1,170.5 average MOU in 2023.
  • The Italian market accounted for 8.2% of the European mobile phones market in 2023.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile phones market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Italy
  • Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy mobile phones market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Italy mobile phones market by value in 2023?
  • What will be the size of the Italy mobile phones market in 2028?
  • What factors are affecting the strength of competition in the Italy mobile phones market?
  • How has the market performed over the last five years?
  • How large is Italy’s mobile phones market in relation to its regional counterparts?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market rivalry
1.8. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?
7.4. What are the recent developments?
8 Company Profiles
8.1. TIM SPA.
8.2. Vodafone Group Plc
8.3. Wind Tre Spa
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Italy mobile phones market value: $ billion, 2018-23
Table 2: Italy mobile phones market volume: Average MOU, 2018-23
Table 3: Italy mobile phones market category segmentation: % share, by volume, 2018-2023
Table 4: Italy mobile phones market category segmentation: Average MOU, 2018-2023
Table 5: Italy mobile phones market geography segmentation: $ billion, 2023
Table 6: Italy mobile phones market value forecast: $ billion, 2023-28
Table 7: Italy mobile phones market volume forecast: Average MOU, 2023-28
Table 8: TIM SPA.: key facts
Table 9: TIM SPA.: Annual Financial Ratios
Table 10: TIM SPA.: Key Employees
Table 11: Vodafone Group Plc: key facts
Table 12: Vodafone Group Plc: Annual Financial Ratios
Table 13: Vodafone Group Plc: Key Employees
Table 14: Wind Tre Spa: key facts
Table 15: Wind Tre Spa: Key Employees
Table 16: Italy size of population (million), 2019-23
Table 17: Italy real gdp (constant 2010 prices, $ billion), 2019-23
Table 18: Italy gdp (current prices, $ billion), 2019-23
Table 19: Italy inflation, 2019-23
Table 20: Italy consumer price index (absolute), 2019-23
Table 21: Italy exchange rate, 2018-23
List of Figures
Figure 1: Italy mobile phones market value: $ billion, 2018-23
Figure 2: Italy mobile phones market volume: Average MOU, 2018-23
Figure 3: Italy mobile phones market category segmentation: Average MOU, 2018-2023
Figure 4: Italy mobile phones market geography segmentation: % share, by value, 2023
Figure 5: Italy mobile phones market value forecast: $ billion, 2023-28
Figure 6: Italy mobile phones market volume forecast: Average MOU, 2023-28
Figure 7: Forces driving competition in the mobile phones market in Italy, 2023
Figure 8: Drivers of buyer power in the mobile phones market in Italy, 2023
Figure 9: Drivers of supplier power in the mobile phones market in Italy, 2023
Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in Italy, 2023
Figure 11: Factors influencing the threat of substitutes in the mobile phones market in Italy, 2023
Figure 12: Drivers of degree of rivalry in the mobile phones market in Italy, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • TIM SPA.
  • Vodafone Group Plc
  • Wind Tre Spa

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About the Cellphone Market

The cellphone market is composed of smartphones and mobile devices. Smartphones are mobile phones with advanced computing capabilities, allowing users to access the internet, take photos, and run applications. Mobile devices are phones with basic features, such as making calls and sending text messages. Both types of phones are widely used for communication, entertainment, and business purposes. The cellphone market is highly competitive, with manufacturers offering a variety of models and features to meet the needs of different users. Companies are constantly innovating to stay ahead of the competition, introducing new technologies and features to attract customers. Some of the major players in the cellphone market include Apple, Samsung, Huawei, Xiaomi, LG, Motorola, and Nokia. These companies offer a wide range of products, from budget-friendly models to high-end devices. Show Less Read more

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