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Colour Cosmetics in Italy

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    Report

  • 33 Pages
  • May 2024
  • Region: Italy
  • Euromonitor International
  • ID: 221692
Colour cosmetics continued to show double-digit growth in current value terms in 2023 in line with the previous year. While face masks were still worn in many situations in 2022, they were discarded by most people in 2023 as all remaining restrictions were lifted. This contributed to the surge in the use of colour cosmetics.

The Colour Cosmetics in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Colour cosmetics sees strong growth as consumers return to busier lives away from the home
  • Lip products and facial make-up show steady growth during the first mask-free year
  • Cosnova continues to strengthen its share in Italy thanks to its offer of affordable quality
PROSPECTS AND OPPORTUNITIES
  • Volume sales to return to pre-pandemic levels in the short term while fashion brands should bring renewed energy to the premium segment
  • Multipurpose products set to gain further share as consumers look for value and convenience
  • The “new normal” should boost demand for sustainable and long-lasting make-up
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
  • Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
  • Table 5 LBN Brand Shares of Eye Make-up: % Value 2020-2023
  • Table 6 LBN Brand Shares of Facial Make-up: % Value 2020-2023
  • Table 7 LBN Brand Shares of Lip Products: % Value 2020-2023
  • Table 8 LBN Brand Shares of Nail Products: % Value 2020-2023
  • Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN ITALY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • Italian consumers prioritise gratification in beauty and price in personal care
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources