Retail Consumer Insights: Italy

This report provides detailed consumer insights into Italy's retail market. It focuses on the economy, consumer sentiment towards personal finances, cost pressures, offline retail, and online retail.

• Nearly half of Italian consumers expect the economy to worsen in the next six months, influenced by low GDP growth, high public debt, and reduced government housing incentives. Personal financial concerns are widespread, with 82.2% anticipating worsening or static finances due to stagnant wages and past inflation.
• Italian consumers are employing various strategies to manage rising prices, with nearly half of consumers comparing prices online to secure better deals. Many are switching to cheaper brands or shopping at more affordable stores, highlighting a shift towards budget-friendly options.
• In Italy, younger generations, especially Gen Z and Gen Y, are active in the secondhand market, motivated by sustainability and affordability.
• Technologies like self-checkout and just-walk-out stores are popular among Gen Z and Gen Y, emphasizing their preference for efficiency and convenience.

Scope

• The Retail Consumer Insights Market Research Report on Italy provides a comprehensive analysis of the Italian retail landscape. The report offers valuable insights into macroeconomic conditions, consumer sentiments, spending habits, and various retail channels, serving as an essential resource for businesses, investors, and policymakers.

Key Areas of Analysis

1. Macroeconomic Indicators: - Analysis of Real GDP and inflation rates. - Age-group share of the total population in Italy for 2015, 2020, 2023, and 2025, covering the age groups 0-14 years, 15-64 years, and 65+ years.
2. Consumer Sentiments: - Assessment of consumer perceptions regarding the economy. - Insights into personal financial outlooks and confidence levels.
3. Spending Habits: - Examination of consumer spending patterns and priorities. - Analysis of expenditure across different product categories.
4. Cost Pressure: - Impact of rising prices on consumer behavior. - Strategies consumers are adopting to cope with inflation.
5. Offline Retail: - Performance of brick-and-mortar retail among Italians. - Frequency of consumer visits to different store formats. - Adoption of self-checkout services by consumers in physical stores.
6. Online Retail: - Performance of e-commerce retail among Italians. - Influence of social media on consumer purchases. - Adoption of AR technology in online retail.
7. Pre-owned Retail: - Consumer attitudes towards pre-owned products. - Market dynamics and growth opportunities in the pre-owned retail sector.

Reasons to Buy

• Understand how different demographics in Italy view the health of the economy over the next six months and their own personal finances
• Discover consumer views about shopping in physical stores, including their views on self checkout, and how they see their shopping behavior changing in the short term (over the next three months)
• Understand how important the online shopping experience is to Italian consumers and their preferred social media website by age group
• Learn about Italian consumers’ perceptions of buying secondhand items versus selling used items by age group