The Italian market grew substantially between 2022 and 2023 and is one of the leading vape markets in Europe. It differs from other large European markets in its reliance on physical vape stores, and regulation of the online market is a potential barrier to growth in online sales.
While the popularity of disposables has increased significantly, open system products remain the most popular category in Italy - with a trend towards more simple devices.
This report analyses the current state of the Italian vaping market, how it differs from other leading European markets, and how it has changed over the past year.
This market report will provide you with:
- A clear and detailed understanding of current market size and structure, enabling you to confidently identify where your business and your products stand within the market.
- The ability to plan ahead for developing trends.
- A strategic picture of consumers, retail channels, and product preferences.
- Understanding of major competitor brands and their position within the market.
- In-depth discussion of the most important topics for the specific market, with historic and future influences on change identified and comparisons made to other national markets.
- Detailed data in graphical form.
Table of Contents
- Executive summary
- Introduction and regulatory framework
- Market size and forecast
- Retail channels
- The disposable market boom in Italy
- Open systems: a shift to basic hardware in open pods
- E-liquid progression and popularity
