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Concentrates in Italy

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    Report

  • 34 Pages
  • December 2023
  • Region: Italy
  • Euromonitor International
  • ID: 219838
Description Jump to:
Liquid concentrates manages to perform slightly better than powder concentrates, albeit off-trade volume sales remain in a slight decline, with on-trade performing better thanks to the revival of foodservice. Overall, liquid concentrates have a relatively strong tradition in Italy, especially when it comes to summer drinks. Indeed, flavours such as mint and almond represent classic Italian non-alcoholic refreshments.

The Concentrates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Liquid concentrates, whilst traditional, suffer from an old-fashioned image
  • Powder concentrates continue to fall out of favour and see ongoing competition from RTD tea and cold infusions
  • Fabbri maintains its lead and broadens its Mixybar Plus line
PROSPECTS AND OPPORTUNITIES
  • Liquid concentrates will continue to suffer from increasingly old-fashioned image and competition from other soft drinks categories
  • Powder concentrates continues to face challenges, leading to a flat ongoing performance
  • SodaStream to increase penetration through on-trade channels
CATEGORY DATA
  • Concentrates Conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 3 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
SOFT DRINKS IN ITALY
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
  • Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
  • Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Italy
DISCLAIMER
SOURCES
  • Summary 2 Research Sources

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