Polishes in Italy

Unlike most other areas of home care, sales of polishes failed to take off during the COVID-19 pandemic with consumers paying more attention to cleaning and sanitising their homes more than polishing. Although the pandemic is now over polishing is still considered a secondary chore compared to cleaning and hygiene and therefore with money being tight sales of polishes continued to decline in retail volume terms in 2024.

The Polishes in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Polishes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.