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Portable Players in Italy

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    Report

  • 22 Pages
  • August 2025
  • Region: Italy
  • Euromonitor International
  • ID: 2365163
In 2025, retail volume sales of portable players in Italy marginally fell to total 4.2 million units, continuing a downward trend observed over much of the review period. The decline, albeit at a slower pace compared to the previous year, was primarily driven by the perception among local consumers that several products within this category, such as portable media players, were becoming obsolete.

The Portable Players in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Portable Players market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Volume sales of portable players marginally decline in 2025
  • Amazon.com Inc retains slim leadership
  • Appliances and electronics specialists retains lead despite further pressure from e-commerce
PROSPECTS AND OPPORTUNITIES
  • Wireless speakers set to drive future sales over forecast period
  • Streaming services set to further hamper sales of portable players
  • Further innovation in smart speakers likely
CATEGORY DATA
  • Table 1 Sales of Portable Players by Category: Volume 2020-2025
  • Table 2 Sales of Portable Players by Category: Value 2020-2025
  • Table 3 Sales of Portable Players by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Portable Players by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Portable Players: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Portable Players: % Volume 2022-2025
  • Table 7 Distribution of Portable Players by Channel: % Volume 2020-2025
  • Table 8 Forecast Sales of Portable Players by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Portable Players by Category: Value 2025-2030
  • Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN ITALY
EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources