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Weight Management and Wellbeing in Italy

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    Report

  • 24 Pages
  • September 2024
  • Region: Italy
  • Euromonitor International
  • ID: 3897587
Weight management and wellbeing is set to see a slight fall in sales in current value terms in Italy in 2024. The weight loss supplements category continues to display a negative trend in both value and volume. Consumers are increasingly sceptical about slimming products, which often promise miraculous results but then prove to be of little effect. Disillusionment with these unrealistic promises has led to an ongoing decline in demand.

The Weight Management and Wellbeing in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Weight Management and Wellbeing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Weight loss supplements face continued decline amidst consumer scepticism and evolving preferences
  • Italian consumers embrace on-the-go meal replacement amidst economic challenges
  • Blurred lines with infusions and perceived inefficacy challenge slimming teas growth
PROSPECTS AND OPPORTUNITIES
  • Supplement nutrition drinks set to emerge as key solution for Italy's ageing population
  • Weight management and wellbeing needs a rethink as consumers embrace tailored solutions and professional guidance
  • Weight management faces erosion as sports nutrition and protein-enriched foods align with wellness goals
CATEGORY DATA
  • Table 1 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources