Jewelry and Watch Stores Market Report 2026

The jewelry and watch stores market size has grown steadily in recent years. It will grow from $160.69 billion in 2025 to $164.95 billion in 2026 at a compound annual growth rate (CAGR) of 2.7%. The growth in the historic period can be attributed to rising disposable income, growth of urban population, increasing preference for branded jewelry, expansion of organized retail, rising demand for luxury watches.

The jewelry and watch stores market size is expected to see steady growth in the next few years. It will grow to $187.6 billion in 2030 at a compound annual growth rate (CAGR) of 3.3%. The growth in the forecast period can be attributed to digital transformation in retail, increasing demand for sustainable products, growth in e-commerce penetration, adoption of smart and wearable technology, expansion of premium and designer segments. Major trends in the forecast period include personalized jewelry & watch customization, omnichannel retail expansion, eco-friendly & ethical material adoption, after-sales services & repair enhancement, luxury & premium segment growth.

The expansion of e-commerce is expected to drive the growth of the jewelry and watch stores market in the upcoming years. E-commerce, or electronic commerce, refers to the buying and selling of products and services through the Internet or other electronic means. The rise of e-commerce enhances jewelry and watch retailers by expanding their customer base, providing a convenient platform for global sales, and offering customers easy access to a wider variety of products, leading to increased online sales in the luxury goods sector. For instance, in August 2023, reports from the United States Census Bureau, a US government agency, indicated that in the second quarter of 2024, U.S. retail e-commerce sales reached $291.6 billion, representing a 1.3% increase from the previous quarter and a 6.7% increase compared to the same period in 2023. Total retail sales were estimated at $1.82 trillion, reflecting a 0.5% increase from the first quarter and a 2.1% year-over-year growth, with e-commerce accounting for 16% of total sales. Therefore, the rise of e-commerce is propelling the jewelry and watch stores market.

Major companies operating in the jewelry and watch stores market are increasingly forming strategic partnerships to expand their brand presence and offer exclusive products. Strategic partnerships allow jewelry and watch retailers to leverage brand reputation, distribution networks, and market expertise, helping improve customer reach, increase product accessibility, and enhance competitive positioning. These collaborations support portfolio diversification and accelerate market entry, particularly in emerging and high-growth regions. For instance, in January 2023, Bell & Ross, a France-based luxury watch manufacturer, partnered with Ethos Limited, an India-based luxury watch and jewelry retailer, to make Bell & Ross’s precision-engineered timepieces available through Ethos’s digital platforms and physical stores across India. This partnership seeks to provide Indian consumers with access to premium international watch brands while allowing Ethos to expand its luxury offerings and attract discerning customers. The collaboration demonstrates how jewelry and watch retailers are utilizing international strategic alliances to boost brand visibility, deliver unique products, and strengthen their market presence.

In May 2023, Timex Group, a global watchmaker based in the US, acquired Just Watches for an undisclosed sum. This acquisition is in line with Timex Group's strategy to expand its consumer reach in the Indian market by acquiring the brand's e-commerce platform and physical retail locations. Just Watches is an India-based company that operates as a significant player in the watch retail industry.

Major companies operating in the jewelry and watch stores market are LVMH Group, Compagnie Financière Richemont S.A., Kering SA, Chow Tai Fook Jewellery Group Limited, Tiffany & Co, Rolex SA, The Swatch Group Ltd., Signet Jewelers Limited, Boucheron SAS, Malabar Gold & Diamonds, Pandora's Art Jewellery, Audemars Piguet Holding SA, Seiko Holdings Corporation, Swarovski AG, Patek Philippe SA, Casio America Inc., Bucherer AG, Fossil Group Inc., Mikimoto & Co Ltd., Breitling SA, TAG Heuer SA, Omega SA, Chopard Manufacture SA, Graff Diamonds Limited, Piaget SA, Harry Winston Inc., Cartier SA, SHR Jewelry Group, Buccellati, Hublot SA, Jaeger-LeCoultre SA, Vacheron Constantin SA, IWC International Watch Co Ltd.

Asia-Pacific was the largest region in the jewelry and watch stores market in 2025. The regions covered in the jewelry and watch stores market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the jewelry and watch stores market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The jewelry and watch stores market includes revenues earned by entities by providing services such as repairs, inspection and cleaning, ring-size adjustment, chain-length reduction, hand engraving, custom-made jewelry, and jewelry redesign. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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