Kiwi Fruit Global Market Report 2024

The kiwi fruit market size has grown strongly in recent years. It will grow from $1.77 billion in 2023 to $1.9 billion in 2024 at a compound annual growth rate (CAGR) of 7.2%. The historical growth can be attributed to several factors including increased consumer awareness of the health benefits associated with kiwi fruit, advancements in transportation and logistics, a rise in demand for exotic fruits in developed markets, the adoption of modern agricultural practices leading to higher yields, and trade agreements facilitating easier export and import of kiwi fruit.

The kiwi fruit market size is expected to see strong growth in the next few years. It will grow to $2.53 billion in 2028 at a compound annual growth rate (CAGR) of 7.5%. The anticipated growth in the forecast period can be attributed to the continued focus on healthy eating habits, which drives demand for nutritious fruits such as kiwi. Additionally, climate change affecting traditional kiwi fruit-growing regions may lead to the exploration of new cultivation areas. Shifting consumer preferences towards organic and sustainably produced kiwi fruit, along with government initiatives promoting fruit farming and export diversification, are also contributing factors. Major trends in the forecast period include the growth in demand for organic and sustainably produced kiwi fruit, the increasing utilization of social media and online platforms for marketing and sales, the development of new varieties with improved flavor profiles and extended shelf life, the integration of kiwi fruit into functional food and nutraceutical products, and the emergence of gourmet and premium segments within the kiwi fruit market.

The Kiwi fruit market is poised for growth, driven by the increasing demand for organic food. Organic and natural food products, devoid of synthetic chemicals, pesticides, or genetically modified organisms (GMOs), and minimally processed with no artificial additives, are witnessing a surge in demand. This trend stems from heightened health awareness among consumers and a growing insistence on transparency in the food supply chain. Organic kiwi fruit embodies a comprehensive approach to food production, emphasizing environmental stewardship, consumer health, and sustainable agriculture. These fruits, including kiwi, may offer elevated levels of antioxidants, vitamins, minerals, and phytonutrients compared to conventionally grown varieties, delivering enhanced nutritional value to consumers. For instance, a June 2022 survey by the Organic Trade Association (OTA) revealed that organic industry sales surpassed $63 billion, with a notable $1.4 billion (2%) increase from the previous year. Organic food sales, constituting over 90% of organic product sales, experienced a 2% growth, reaching $57.5 billion. Consequently, the rising demand for organic food is propelling the expansion of the Kiwi fruit market.

Leading players in the Kiwi fruit market are intensifying their efforts to introduce innovative products, such as Kiwi extracts, to enhance protein absorption. Kiwi extract, a concentrated form of compounds derived from kiwifruit, is sought after for its potential health benefits and nutritional properties. For instance, in January 2023, Pharmactive Biotech Products S.L.U. unveiled KWD+, a kiwi fruit extract standardized to contain a minimum of 0.15% actinidin, accompanied by 0.1% Aktinnamics antioxidants, and boasting proteolytic enzyme concentrations up to five times higher than fresh kiwi fruit. This advanced solution enables precise dosage for improved protein digestion and absorption, catering to specific consumer segments such as athletes, the elderly, and vegans. This move potentially broadens market opportunities for Kiwi-based ingredients within the Kiwi fruit market beyond the realm of fresh fruit consumption.

In June 2021, GrubMarket, a US-based food tech or e-commerce company, acquired Sierra Produce, a provider of fresh fruit products, including Kiwi fruits, on undisclosed terms. This acquisition positions GrubMarket to become the foremost sourcing platform for South American fruits in the United States. Sierra Produce stands to benefit from GrubMarket's innovative proprietary WholesaleWare software suite, a software-as-a-service platform offering food industry suppliers and vendors streamlined financial management, simplified online ordering and sales, precise inventory management, and robust CRM tools.

Major companies operating in the kiwi fruit market are Dole plc, Del Monte Fresh Produce N.A. Inc., Chiquita Brands International Inc., Zespri Group Limited, Calavo Growers Inc., Enza Zaden, Seeka Limited, Fresh Fruits Company, Eastpack Limited, Driscoll's Inc., Limoneira Company, Sunkist Growers Inc., Plant & Food Research, Apata Group Limited, Oppy (The Oppenheimer Group), Freshmax Group, Naturipe Farms LLC, DMS Progrowers Limited, Southern Produce Limited, Auckland Pack and Cool, Birchwood Packhouse Limited, Trinity Fruit Company Inc., Salix Fruits LLC.

Asia-Pacific was the largest region in the kiwi fruit market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the kiwi fruit market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the kiwi fruit market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Kiwi fruit is a small, oval-shaped fruit with brown fuzzy skin and green or yellow flesh, renowned for its tangy-sweet flavor and high nutritional content. It is commonly enjoyed fresh, added to fruit salads, smoothies, and desserts, or used as a colorful garnish in various culinary creations.

The primary types of kiwi fruits include fresh kiwi and processed kiwi. Fresh kiwi refers to whole, unaltered fruit that has not undergone any preservation or processing post-harvest. It is available in both organic and conventional varieties, distributed through supermarkets, specialty retailers, convenience stores, e-commerce platforms, and more. Fresh kiwi is utilized in diverse applications such as direct consumption, jams, sauces, ice cream, salads, and others.

The kiwi fruit market research report is one of a series of new reports that provides kiwi fruit market statistics, including kiwi fruit industry global market size, regional shares, competitors with a kiwi fruit market share, detailed kiwi fruit market segments, market trends and opportunities, and any further data you may need to thrive in the kiwi fruit industry. This kiwi fruit market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The kiwi fruit market consists of sales of dried kiwi, kiwi juice, kiwi-flavored yogurt, kiwi-infused skincare products, and kiwi-flavored candies. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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