Label Printing Global Market Report 2024

The label printing market size has grown strongly in recent years. It will grow from $46.14 billion in 2023 to $49.21 billion in 2024 at a compound annual growth rate (CAGR) of 6.7%. The growth observed in the historical period can be attributed to several factors, including expansion in the packaging industry, efforts in brand recognition and marketing, adherence to regulatory compliance, considerations of consumer preferences and information, and the pursuit of product differentiation.

The label printing market size is expected to see strong growth in the next few years. It will grow to $64.01 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. The anticipated growth in the forecast period can be attributed to the expansion of e-commerce, sustainability initiatives, the implementation of personalized packaging, the globalization of brands, and the integration of technology. Key trends expected in the forecast period include the rise of personalization and variable data printing, the expansion of digital color label printing, the introduction of anti-counterfeit features in labels, customization tailored for craft and artisanal products, and the enhancement of label durability and weather resistance.

The label printing market is anticipated to experience growth, propelled by the increasing prevalence of e-commerce. E-commerce involves the online buying and selling of goods or services through electronic channels such as websites, mobile apps, and online marketplaces. The surge in e-commerce can be attributed to the rising use of the internet and mobile devices, improved website design and user experience, greater availability of online payment options, and the convenience of conducting transactions from any location at any time. Label printing plays a crucial role in supporting e-commerce by providing product labels, shipping and handling labels, inventory management, and order tracking and fulfillment. Notably, in February 2023, according to Digital Commerce 360, e-commerce sales in 2022 increased by 7.7%, reaching a milestone of $1.03 trillion in the United States, surpassing the $1 trillion mark for the first time. Consequently, the expansion of e-commerce is driving the growth of the label printing market.

The label printing market is also set to grow due to the escalating demand within the cosmetics industry. This industry encompasses the production and distribution of various cosmetic products, including color cosmetics, skincare items, haircare products, and toiletries. Labels in the cosmetic industry play a crucial role in ensuring compliance, safety, and effective branding by conveying essential information, meeting standards, and influencing consumer choices. Through innovative designs and barcodes, cosmetic labels enhance brand visibility, safety, and overall marketing effectiveness. For example, in 2023, according to Cosmetics Europe, approximately 500 million consumers use personal care products daily to enhance well-being, contributing approximately USD 31.23 billion (€29 billion) annually to the European economy. Thus, the increasing demand for cosmetics is a key factor driving the growth of the label printing market.

Technological advancements are a prominent trend influencing the label printing market, with companies adopting innovations such as digital and inkjet printing to maintain their market positions. Digital printing involves directly printing digital images onto various media using digital printing presses or specialized printers. Meanwhile, inkjet printing utilizes inkjet technology to spray small droplets of ink onto the printing surface to create images. For instance, in August 2022, Gallus Holding AG, a Switzerland-based label printing manufacturer, introduced the Gallus One press for digital label printing - a hybrid inline printing machine with automation features for efficiency in digital printing.

Major players in the label printing market are engaging in partnerships to drive market revenues. Such collaborations often lead to innovation by combining the strengths of different entities. In October 2023, Avery, a US-based printing company, partnered with ReciPal, a US-based label software company, to streamline the journey for food entrepreneurs. This partnership integrates Avery's robust printing solutions with ReciPal's intuitive label-generating software, enabling users to easily print labels and nutrition facts.

In March 2021, Fort Dearborn, a US-based supplier of decorative labels, acquired Hammer Packaging Corporation, a US-based printing company, for an undisclosed amount. This strategic acquisition expanded Fort Dearborn's product offerings by incorporating in-mold, cut and stack, roll-fed, pressure-sensitive, shrink, and stretch sleeve labels from Hammer Packaging Corporation.

Major companies operating in the label printing market report are Dunmore Ltd., H B Fuller Company, Henkel AG & Co KGaA, Fuji Seal International Inc., Cenveo Worldwide Limited, Brady Worldwide Inc., R.R. Donnelley & Sons Company, WestRock Company, 3M, Avery Dennison Corporation, Mondi plc, Constantia Flexibles, Ahlstrom-Munksjo Oyj, DuPont de Nemours Inc., CCL Industries Inc., Multi-Color Corporation, Autajon Group, UPM Raflatac, Coveris Holdings S.A., Inland Label & Marketing Services LLC, WS Packaging Group Inc., Labelcraft Products Ltd., Resource Label Group LLC, Advanced Labels NW, Consolidated Label Co., Fort Dearborn Company, Hammer Packaging Corp., Label Art of California Inc., Label Concepts Inc., Label Crafters Inc., Label Graphics Manufacturing Inc., Label House Group Ltd., Label Impressions Inc., Label Makers Inc., Label Print America, Label Products Inc., Label Solutions Inc., Label Source, Label Technology Inc., Label Works, Label World Ltd., Label-Aid Systems Inc., AWT Company, MCC Label.

North America was the largest region in the label printing market in 2023. The regions covered in the label printing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the label printing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of label printing include branding labels, weatherproof labels, equipment asset labels, warning or security labels, and other labels. Branding labels are tags or labels affixed to products or packaging, showcasing the company's brand name or logo. Various raw materials, such as plastic or polymer labels and metal labels, offer options for permanent, repositionable, and removable labels. The mechanisms employed in label printing encompass pressure-sensitive labeling, glue-applied labeling, heat transfer, and others, with applications spanning consumer durables, transportation and logistics, automotive, and various other end uses.

The label printing market research report is one of a series of new reports that provides label printing market statistics, including label printing industry global market size, regional shares, competitors with a label printing market share, detailed label printing market segments, market trends and opportunities, and any further data you may need to thrive in the label printing industry. This label printing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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