Americas Frozen Bakery Products Market Size and Forecast, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, Category, Distribution Channel, and Country

The Americas Frozen Bakery Products market size was valued at US$ 4.21 billion in 2023 and is projected to reach US$ 6.40 billion by 2031; it is expected to register a CAGR of 5.4% from 2023 to 2031.

The Americas frozen bakery products market is experiencing steady growth, driven by increasing demand for convenience foods and the rise of busy lifestyles favoring ready-to-eat bakery products. Frozen bakery products include bread, cakes, pastries, pizza crusts, and more, offering consumers a wide range of choices that can be easily stored and prepared with minimal effort. The demand for frozen bakery products is strong, especially in urban areas, where consumers seek quick meal solutions without compromising taste or quality.

Growth of frozen bakery products is particularly in North America, where busy lifestyles and an emphasis on convenience have spurred demand. The US is a leading market fueled by a high consumption rate of baked goods. Meanwhile, South & Central American countries are seeing growing interest in frozen bakery products due to urbanization and an expanding middle class. Furthermore, the expansion of e-commerce and online grocery platforms has facilitated the accessibility and availability of frozen bakery products. Consumers can now conveniently order their favorite frozen bakery products from the comfort of their homes and have them delivered directly to their doorstep.

Hectic work schedules are changing the lifestyle and eating habits of consumers, thereby increasing their dependency on convenience foods and frozen food products. Convenience foods, such as frozen bakery products, allow consumers to save time and effort associated with ingredient shopping and baking preparations. The food industry is witnessing a surge in the consumption of high-quality convenience food.

According to the “2023 Power of Frozen in Retail” by The Food Industry Association and the American Frozen Food Institute, frozen food sales in the US increased by 7.9%, reaching US$ 74.2 billion, over the year ended July 2023. The Millennial and Gen X populations are the major consumers of these products, shopping mostly in supercenters and through online channels. As per the government of Canada, the retail sales of frozen bakery products in Canada were reported to be US$ 280.8 million in 2022.

Prominent market players offer a variety of frozen bakery products, including bread and rolls, biscuits and cookies, donuts, and muffins. These products have extended product shelf-life due to the blast-freezing process. Frozen bakery products also save the effort and time spent on food preparation and provide the convenience of storage. According to the “2023 Food and Health Survey” conducted by the International Food Information Council in 2023, out of 1,022 Americans (aged between 18 and 80 years), 61% of participants chose convenience as a major factor impacting food buying decisions in 2023, which was 56% in 2022. Preprocessed food allows consumers to save time and effort associated with food preparation and reduces baking time. Thus, the rising demand for frozen and convenience food drives the Americas frozen bakery products market.

In 2023, the US held the largest share of the Americas frozen bakery products market, and Canada is expected to register the highest CAGR from 2023 to 2031. The large consumer base, high demand for convenient food options, and strong distribution network that support easy access to frozen bakery items across various retail channels led to the dominance of the US in Americas frozen bakery products market. Conversely, the growing consumer interest in healthier bakery options, increased preference for premium and artisanal bakery products, and the expanding availability of diverse offerings tailored to local tastes and dietary preferences led to the growth of the frozen bakery products market in Canada.

Some of the key players operating in the Americas frozen bakery products market are Grupo Bimbo SAB de CV; Rhodes International Inc; General Mills Inc; Pepperidge Farm Inc; Bridgford Foods Corp; Conagra Brands Inc; Cole’s Quality Foods Inc.; Sara Lee Frozen Bakery LLC; T. Marzetti Company; and The Edwards Baking Company, among others. These players offer innovative products at affordable prices that attract a large number of consumers, opening new opportunities for them in the coming years.

The overall Americas Frozen Bakery Products market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information about the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. Participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the Americas Frozen Bakery Products market.

Reasons to Buy

• Progressive industry trends in the Americas frozen bakery products market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the Americas frozen bakery products market from 2021 to 2031
• Porter's Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict the market growth
• Recent developments to understand the competitive market scenario and the demand for frozen bakery products across Americas
• Market trends and outlook coupled with factors driving and restraining the growth of the Americas frozen bakery products market.
• Decision-making process by understanding strategies that underpin commercial interest concerning the Americas frozen bakery products market growth
• The Americas frozen bakery products market size at various nodes of the market
• Detailed overview and segmentation of the Americas frozen bakery products market as well as its dynamics in the industry
• The Americas frozen bakery products market size in different regions with promising growth opportunities