Live Commerce Platforms Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The live commerce platforms market size has grown exponentially in recent years. It will grow from $1.26 billion in 2024 to $1.55 billion in 2025 at a compound annual growth rate (CAGR) of 22.9%. The growth in the historic period can be attributed to rise of e-commerce, advancements in live streaming technology, growth of influencer marketing, increase in mobile internet usage, and expansion of social media platforms.

The live commerce platforms market size is expected to see exponential growth in the next few years. It will grow to $3.55 billion in 2029 at a compound annual growth rate (CAGR) of 23%. The growth in the forecast period can be attributed to integration of augmented reality (AR) and virtual reality (VR), adoption of artificial intelligence (AI) for personalized shopping experiences, expansion of 5G networks, emergence of blockchain for secure transactions, and shift towards sustainable and eco-friendly practices. Major trends in the forecast period include hybrid online-offline shopping experiences, emergence of niche influencer-led marketplaces, growth of live auction and bidding formats, rise of social commerce and shoppable content, development of interactive and gamified shopping experiences.

The increasing internet penetration is expected to propel the growth of the live commerce platform market going forward. The Internet is a global network of computers enabling users to access and exchange information, and its demand stems from its ability to provide instant access to vast resources, communication, and services. The widespread adoption of smartphones and other mobile devices with internet connectivity capabilities has significantly increased internet penetration, enabling live commerce platforms to connect sellers with a global audience instantly and facilitating real-time interaction and transactions. For instance, in September 2023, according to a report published by the International Telecommunication Union (ITU), a Switzerland-based United Nations specialized agency, the number of internet users worldwide rose to 5.4 billion in 2023, up from 5.1 billion users (64%) in 2022. Therefore, the increasing internet penetration is driving the growth of the live commerce platform market.

Major companies operating in the live commerce platform market are focused on developing innovative products, such as AnyX, to enhance their financial performance in the market. The platform provides an all-encompassing e-commerce management solution by integrating various platforms. For instance, in April 2022, AnyMind Group, a Singapore-based technology company for the business supply chain, introduced AnyX. This platform seamlessly integrates with its suite of services, including AnyFactory for production, AnyManager for data analytics and revenue generation, AnyChat for chat-based commerce, AnyTag for influencer engagement and social analytics, AnyDigital for online marketing, and AnyLogi for logistics oversight. Additionally, AnyX is designed to automate various operations across its integrated platforms, facilitating tasks such as order processing, inventory distribution, and control and managing pricing and revenue strategies.

In February 2023, Emplifi, a US-based customer engagement platform, acquired Go Instore for an undisclosed amount. Through this acquisition, Emplifi aims to solidify its leadership in the customer experience by offering a comprehensive platform that integrates social marketing, commerce, and omnichannel service while pioneering live commerce with ShopStream to enhance interactive customer engagement. Go Instore is a UK-based video-powered retail platform.

Major companies operating in the live commerce platforms market are Amazon.com Inc., JD.com Inc., Meta Platforms Inc., Tencent Holdings Limited, Pinduoduo Inc., Rakuten Group Inc., Kuaishou Technology Inc., Suning Appliance Group Co. Ltd., ByteDance Ltd., Klarna Bank AB (publ), Weibo Corporation, Mercari Inc., Taobao, Hopin Limited, Zappos.com LLC, CommentSold, StreamYard Inc., Shopmatic Pvt. Ltd., Restream Inc., GhostRetail Inc., Crowdcast Inc., Streamlabs Inc., TalkShopLive Inc., Livescale Solutions GmbH, Giosg.com Ltd.

North America was the largest region in the live commerce platforms market in 2024. The regions covered in the live commerce platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the live commerce platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The live commerce platform market consists of revenues earned by entities by providing services such as live streaming, real-time interaction, instant purchasing, analytics and insights, and multi-platform integration. The market value includes the value of related goods sold by the service provider or included within the service offering. The live commerce platform market also includes sales of live streaming software, real-time interaction tools, and e-commerce integration platforms that are used in providing services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Live commerce platforms are digital channels that combine live video streaming with the ability to purchase products in real-time. They are used for interactive online shopping experiences, where viewers can watch live demonstrations, interact with hosts or sellers through comments, and purchase directly during the broadcast. This approach enhances customer engagement, provides immediate feedback and query resolution, and boosts sales by leveraging the immediacy and interactivity of live streaming.

The main types of live commerce platforms are e-commerce self-built platforms, content community platforms, and traditional social platforms. An e-commerce self-built platform is a digital platform where businesses or individuals create and manage their own online storefronts to sell products or services directly to consumers. They are used by various e-commerce models, such as business-to-business (b2b) and business-to-customer (b2c), and are also used in several categories of business, such as apparel and fashion, cosmetics and personal care, consumer electronics, furnishing, entertainment, and others.

The main types of live commerce platforms are e-commerce self-built platforms, content community platforms, and traditional social platforms. An e-commerce self-built platform is a digital platform where businesses or individuals create and manage their own online storefronts to sell products or services directly to consumers. They are used by various e-commerce models, such as business-to-business (b2b) and business-to-customer (b2c), and are also used in several categories of business, such as apparel and fashion, cosmetics and personal care, consumer electronics, furnishing, entertainment, and others.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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