The global market for Location Based Advertising (LBA) is estimated at US$92.0 Billion in 2023 and is projected to reach US$219.4 Billion by 2030, growing at a CAGR of 13.2% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
The growth in the location-based advertising market is driven by several factors. The widespread adoption of smartphones and the increasing availability of high-speed internet on mobile devices provide a robust platform for LBA technologies. Also, advancements in geofencing and beacon technology have significantly increased the accuracy and reliability of location targeting, making LBA campaigns more relevant and timely. Consumer behavior trends, such as increased usage of mobile apps for shopping and navigation, also fuel the growth of LBA, as users become more receptive to receiving ads on their devices. Furthermore, regulatory developments regarding data privacy push advertisers to adopt more sophisticated and compliant location-based marketing strategies, ensuring that consumer data is used responsibly. As businesses continue to seek more innovative ways to connect with mobile-centric consumers, LBA remains a critical tool, offering precise targeting capabilities that are hard to replicate in other advertising formats.
The growth in the location-based advertising market is driven by several factors. The widespread adoption of smartphones and the increasing availability of high-speed internet on mobile devices provide a robust platform for LBA technologies. Also, advancements in geofencing and beacon technology have significantly increased the accuracy and reliability of location targeting, making LBA campaigns more relevant and timely. Consumer behavior trends, such as increased usage of mobile apps for shopping and navigation, also fuel the growth of LBA, as users become more receptive to receiving ads on their devices. Furthermore, regulatory developments regarding data privacy push advertisers to adopt more sophisticated and compliant location-based marketing strategies, ensuring that consumer data is used responsibly. As businesses continue to seek more innovative ways to connect with mobile-centric consumers, LBA remains a critical tool, offering precise targeting capabilities that are hard to replicate in other advertising formats.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Retail Outlets Application segment, which is expected to reach US$90.8 Billion by 2030 with a CAGR of a 12.3%. The Public Places Application segment is also set to grow at 14.8% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, estimated at $29.1 Billion in 2023, and China, forecasted to grow at an impressive 16.0% CAGR to reach $29.4 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Location Based Advertising (LBA) Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Location Based Advertising (LBA) Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Location Based Advertising (LBA) Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of major players such as Gamigo AG, Gimbal, Inc., HERE Global BV, and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Select Competitors (Total 53 Featured):
- Gamigo AG
- Gimbal, Inc.
- HERE Global BV
- Foursquare Labs
- Google AdMob
- Gateway Group (Leap)
- Emodo
- Adux
- Aislelabs
- Factual Inc.
- Captiveyes Group
- Cequens
- Grabb-It
- GroundTruth
- App Samurai Inc.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISAUSTRALIAINDIASOUTH KOREAREST OF ASIA-PACIFICARGENTINABRAZILMEXICOREST OF LATIN AMERICAIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EASTIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
CANADA
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
ITALY
UNITED KINGDOM
SPAIN
RUSSIA
REST OF EUROPE
ASIA-PACIFIC
LATIN AMERICA
MIDDLE EAST
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Gamigo AG
- Gimbal, Inc.
- HERE Global BV
- Foursquare Labs
- Google AdMob
- Gateway Group (Leap)
- Emodo
- Adux
- Aislelabs
- Factual Inc.
- Captiveyes Group
- Cequens
- Grabb-It
- GroundTruth
- App Samurai Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 319 |
| Published | October 2024 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 92 Billion |
| Forecasted Market Value ( USD | $ 219.4 Billion |
| Compound Annual Growth Rate | 13.2% |
| Regions Covered | Global |
