The global market for M-Commerce was valued at US$678.2 Billion in 2024 and is projected to reach US$2.4 Trillion by 2030, growing at a CAGR of 23.7% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
The demographic most engaged with mobile commerce comprises younger consumers, particularly those aged 18 to 34, who use smartphones not just for communication but as primary tools for entertainment and shopping. This demographic's preference for mobile shopping, combined with technological enhancements in smartphone design, such as larger screens and improved user interfaces, is expanding m-commerce's appeal across broader age groups. Furthermore, innovations in mobile technology enhance the user experience by simplifying the online buying process through features such as one-click shopping, integrated payment systems, and personalization through AI and chatbots. These advancements not only make shopping more intuitive and engaging but also help in building customer loyalty through customized interactions and enhanced service delivery, directly influencing the conversion rates and retention strategies of businesses.
The digital landscape has seen a significant transformation with the rise of mobile commerce (m-commerce), which has become a critical extension of traditional eCommerce. Leveraging the ubiquitous nature of smartphones, m-commerce enables consumers to access online shopping platforms anytime and anywhere, integrating mobile usage deeply into daily routines and consumer behaviors. This shift towards mobile commerce is driven by the convenience it offers, allowing consumers to shop on-the-go and providing a level of accessibility that desktop-bound eCommerce platforms cannot match. With the majority of internet interactions in the U.S. occurring via smartphones, the impact of m-commerce on consumer shopping habits and eCommerce growth is substantial. The personalization and user-friendly nature of mobile shopping experiences are tailoring consumer interactions with brands in unprecedented ways, making the quality of these experiences a critical factor in eCommerce success.
Global M-Commerce Market - Key Trends and Drivers Summarized
The growth of mobile commerce is fueled by several key drivers that reflect its dynamic nature and ability to meet evolving consumer needs and technological advancements. Omni-channel retailing strategies, which blend in-store and online shopping experiences, rely heavily on mobile devices to bridge the gap between these two platforms, enhancing customer engagement and loyalty. Furthermore, the rollout of 5G technology is expected to significantly improve the functionality of mobile commerce applications by enabling faster, more reliable internet connections. This development will support more complex and data-intensive applications, improving the overall user experience in mobile shopping. Additionally, environmental sustainability concerns are influencing consumer preferences, with more people choosing brands that align with eco-friendly practices, which mobile commerce can support by reducing the need for physical retail infrastructure. The integration of mobile commerce with IoT devices, advancements in mobile security, and the rising influence of digital-native demographics like Millennials and Gen Z further highlight the expanding scope and potential of m-commerce. These factors collectively drive innovation and growth in the mobile commerce sector, emphasizing its increasing importance in the global retail ecosystem and underscoring the necessity for businesses to adapt to this mobile-driven world to remain competitive and relevant.The demographic most engaged with mobile commerce comprises younger consumers, particularly those aged 18 to 34, who use smartphones not just for communication but as primary tools for entertainment and shopping. This demographic's preference for mobile shopping, combined with technological enhancements in smartphone design, such as larger screens and improved user interfaces, is expanding m-commerce's appeal across broader age groups. Furthermore, innovations in mobile technology enhance the user experience by simplifying the online buying process through features such as one-click shopping, integrated payment systems, and personalization through AI and chatbots. These advancements not only make shopping more intuitive and engaging but also help in building customer loyalty through customized interactions and enhanced service delivery, directly influencing the conversion rates and retention strategies of businesses.
The digital landscape has seen a significant transformation with the rise of mobile commerce (m-commerce), which has become a critical extension of traditional eCommerce. Leveraging the ubiquitous nature of smartphones, m-commerce enables consumers to access online shopping platforms anytime and anywhere, integrating mobile usage deeply into daily routines and consumer behaviors. This shift towards mobile commerce is driven by the convenience it offers, allowing consumers to shop on-the-go and providing a level of accessibility that desktop-bound eCommerce platforms cannot match. With the majority of internet interactions in the U.S. occurring via smartphones, the impact of m-commerce on consumer shopping habits and eCommerce growth is substantial. The personalization and user-friendly nature of mobile shopping experiences are tailoring consumer interactions with brands in unprecedented ways, making the quality of these experiences a critical factor in eCommerce success.
Report Scope
The report analyzes the M-Commerce market, presented in terms of market value (USD). The analysis covers the key segments and geographic regions outlined below.Segments
Transaction Type (M Retailing, M Billing, M Ticketing / Booking, Other Transaction Types).Geographic Regions/Countries
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.Key Insights:
- Market Growth: Understand the significant growth trajectory of the M Retailing segment, which is expected to reach US$1.3 Trillion by 2030 with a CAGR of a 24.4%. The M Billing segment is also set to grow at 20.9% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $177.1 Billion in 2024, and China, forecasted to grow at an impressive 33.2% CAGR to reach $727.9 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global M-Commerce Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global M-Commerce Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global M-Commerce Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Alibaba Group, Amazon.com, Inc., Apple Inc., Branding Brand, eBay Inc. and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 68 companies featured in this M-Commerce market report include:
- Alibaba Group
- Amazon.com, Inc.
- Apple Inc.
- Branding Brand
- eBay Inc.
- Evine Live Inc.
- Fandango Inc.
- IBM Corp.
- Moovweb Intergalactic
- Netbiscuits
- Otto Group
- PayPal Holdings Inc.
- Phunware Inc.
- QVC Inc.
- Sevenval Technologies GmbH
- SiteMinis Inc.
- Skava
- Target Corporation
- Unbound Commerce
- Usablenet Inc.
- VeriFone Systems Inc.
- Wal-Mart Stores Inc.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
CANADA
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
ITALY
UNITED KINGDOM
SPAIN
RUSSIA
REST OF EUROPE
ASIA-PACIFIC
AUSTRALIA
INDIA
SOUTH KOREA
REST OF ASIA-PACIFIC
LATIN AMERICA
ARGENTINA
BRAZIL
MEXICO
REST OF LATIN AMERICA
MIDDLE EAST
IRAN
ISRAEL
SAUDI ARABIA
UNITED ARAB EMIRATES
REST OF MIDDLE EAST
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alibaba Group
- Amazon.com, Inc.
- Apple Inc.
- Branding Brand
- eBay Inc.
- Evine Live Inc.
- Fandango Inc.
- IBM Corp.
- Moovweb Intergalactic
- Netbiscuits
- Otto Group
- PayPal Holdings Inc.
- Phunware Inc.
- QVC Inc.
- Sevenval Technologies GmbH
- SiteMinis Inc.
- Skava
- Target Corporation
- Unbound Commerce
- Usablenet Inc.
- VeriFone Systems Inc.
- Wal-Mart Stores Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 286 |
| Published | February 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 678.2 Billion |
| Forecasted Market Value ( USD | $ 2400 Billion |
| Compound Annual Growth Rate | 23.7% |
| Regions Covered | Global |
