Computer Vision Technology Market for Agriculture: A Global and Regional Analysis, 2023-2033

Computer Vision Technology Market for Agriculture Overview

The computer vision technology market for agriculture was valued at $432.0 million in 2023, and it is expected to grow at a CAGR of 16.78% and reach $2,037.5 million by 2033. The computer vision technology market for agriculture is currently in a dynamic growth phase, marked by rapid advancements and heightened adoption. The market exhibits a degree of fragmentation, with diverse players contributing to specialized applications within the agriculture sector. Key companies such as Climate LLC, Granular, IBM Corporation, Ceres Imaging, and Deere & Company hold notable market shares, indicating a mix of technology-focused startups and established giants collectively shaping the landscape of computer vision solutions in agriculture. As the market matures, consolidation trends may emerge, influencing the competitive dynamics and further fueling the integration of computer vision technologies into modern farming practices. As of 2022, significant players held around 30% of market shares in the computer vision technology market for agriculture. These percentages underscore the influence of these companies in driving innovation and technology adoption in the agricultural sector, reflecting the evolving landscape of precision farming and broader application of computer vision solutions.

Market Introduction

In the computer vision technology market for agriculture, this study encompasses companies that develop and provide software applications utilizing computer vision techniques for analyzing visual data related to agricultural processes. These software providers specialize in creating algorithms, image processing, object detection, and deep learning models tailored for agricultural applications.

The market is characterized by entities offering innovative solutions designed for the following applications such as biotic stress monitoring, harvest dynamic monitoring, autonomous equipment control, and abiotic stress monitoring in agriculture, with a focus on interpreting and extracting valuable insights from visual data captured through various imaging devices.

The products offered by the players in the market have been segmented into data processing and analytics and operational integration and automation.

Industrial Impact

During the forecast period 2023-2033, the computer vision technology market for agriculture is set to undergo substantial evolution and expansion. Persistent advancements in computer vision technologies will drive the development of more sophisticated and cost-effective solutions for analyzing agricultural data. With an increased emphasis on sustainability and adherence to circular economy principles, governments, industries, and consumers will prioritize the integration of computer vision for optimizing farming practices. A surge in investments directed toward startups specializing in computer vision for agriculture and dedicated research and development initiatives can be expected. This era presents a golden opportunity for the computer vision technology market for agriculture to mature and firmly establish itself as an indispensable component of the sustainable farming landscape. Companies that swiftly embrace technological advancements and foster effective collaborations are poised for significant growth and a leading position in this transformative market.

The key players operating in the computer vision technology market for agriculture include Climate LLC, Granular Inc., IBM Corporation, Ceres Imaging, Deere & Company, Prospera Technologies, AgEagle Aerial Systems Inc (MicaSense), Taranis, PrecisionHawk, Inc., Gamaya, Plantix, DJI, Iteris, Inc., CropIn Technology Solutions, and HIPHEN (SlantRange, Inc.), among others. These companies focus on strategic partnerships, collaborations, and product launches to enhance their product offerings and expand their market presence.

Market Segmentation

Segmentation 1: by Application

• Biotic Stress Monitoring
• Harvest Dynamic Monitoring
• Autonomous Equipment Control
• Abiotic Stress Monitoring

Biotic Stress Monitoring to Dominate the Computer Vision Technology Market for Agriculture (by Application)

Biotic stress monitoring, encompassing disease, pest, and weed detection, stands as a cornerstone in contemporary agriculture, utilizing cameras to capture various growth stages and enhance production efficiency. This approach empowers farmers to swiftly identify subtle abnormalities in crop development caused by factors such as malnutrition, disease, or pest infestation. The integration of advanced computer vision applications, such as Taranis and Blue River Technology, has become integral to modern farming practices. These technologies analyze vast fields with high-resolution imagery and artificial intelligence algorithms, providing real-time insights. This capability enables farmers to make informed decisions, proactively manage issues such as pest infestations, and optimize resource allocation for improved crop health and productivity, ensuring a more sustainable and efficient future for agriculture.

Biotic stress monitoring through computer vision allows providers to swiftly detect and identify plant diseases or pest infestations. This proactive approach enables timely intervention, minimizes crop damage, and increases agricultural productivity. By leveraging real-time data and image analysis, computer vision providers can offer farmers precise and targeted solutions, optimizing resource utilization and contributing to sustainable farming practices. Overall, biotic stress monitoring enhances efficiency and resilience in agriculture.

Segmentation 2: by Product

• Data Processing and Analytics
• Operational Integration and Automation

Data Processing and Analytics to Dominate the Computer Vision Technology Market for Agriculture (by Product)

The data processing and analytics segment in the computer vision technology market for agriculture is rapidly growing and plays a crucial role in modern farming practices. A report on the "Environmental Benefits of Precision Agriculture in the U.S." highlights that adopting precision agriculture technologies has resulted in avoiding the application of an estimated 30 million pounds of herbicide. Furthermore, there is potential to avoid an additional 48 million pounds of herbicide with broader adoption of precision agriculture. This underscores the importance of raising awareness about the adoption of advanced technologies such as computer vision in agriculture. Such technologies assist farms in identifying and controlling weed growth at an early stage, preventing the unnecessary overuse of herbicides. This not only benefits the environment but also contributes to more efficient and sustainable farming practices.

Data processing and analytics empower computer vision providers by enhancing the accuracy and efficiency of image recognition algorithms. Through the analysis of vast datasets, these providers can refine their models, improving object detection and classification. Real-time processing enables quicker decision-making in applications such as autonomous vehicles and surveillance. Overall, data-driven insights contribute to the continual advancement and optimization of computer vision systems.

Segmentation 3: by Region

• North America: U.S. and Canada
• Europe: France, Germany, Spain, Italy, Belgium, Bulgaria, Ukraine, U.K., and Rest-of-Europe
• Asia-Pacific: China, India, Japan, Australia and Rest-of-Asia-Pacific
• Latin America: Brazil and Mexico
• Middle East and Africa: Turkey, South Africa, and Rest-of-Middle East and Africa

In recent years, the use of computer vision technology in agriculture has grown significantly worldwide, with North America leading the way in its adoption. Precision agriculture initiatives, such as automated crop monitoring and yield prediction, have propelled the region to the forefront, reflecting a progressive approach to enhance agricultural efficiency. For example, in 2020, the University of California, Davis, utilized drones equipped with computer vision for a study. It gathered data on crop health and growth, revealing the technology's ability to detect early signs of disease and pests. This breakthrough resulted in reduced pesticide use and increased crop yields. The integration of automated drone surveillance and AI-driven image analysis tools on farms underscores North America's dedication to leveraging advanced technologies for enhanced crop management.

The swift adoption of precision agriculture is also driving the growth of the computer vision technology market for agriculture in North American countries. The integration of AI and computer vision in precision farming is proving to be highly beneficial by optimizing planting, irrigation, and fertilization based on real-time data and can bring about significant input cost savings. According to a report from the Precision Agriculture Development Trust published in 2022, precision farming has the potential to boost crop yields by up to 30%, highlighting the substantial positive impact of technology on modern agriculture practices.

Recent Developments in the Computer Vision Technology Market for Agriculture

• In February 2020, DJI and Syngenta Korea announced an alliance for enhancement in the agriculture drone sector. The companies announced the launch of a range of aerial application standards and technical courses to promote the growth of aerial pesticide applications in South Korea.
• In February 2022, Ceres Imaging partnered with WiseConn to aid farmers in seeing soil moisture data derived from aerial imagery from Ceres, thereby making it easier for farmers to comprehend data and make informed decisions.
• In November 2019, Deere & Company partnered with Agricon GmbH, which is a provider of precision agriculture and agronomic digital solutions. Agricon GmbH would provide its FarmSight service packages through the Deere & Company dealer channels.
• In April 2019, Pheasants Forever partnered with Climate LLC to provide free technical assistance to Climate FieldView platform users who wish to identify farm-specific preservation options for low-performing areas.
• In September 2022, the first-ever commercial digital diagnosis and mapping solution by analyzing photographs taken from satellites for hazardous nematode pests was released as a result of the multi-year partnership between Gamaya and Syngenta AG. The innovative and ground-breaking technology created by Gamaya SA and Syngenta would be incorporated into the CROPWISE digital technology platform.

Demand - Drivers, Challenges, and Opportunities

Market Drivers: Advancement of Deep Learning Techniques

• Deep learning (DL), a pivotal aspect of artificial intelligence, harnesses artificial neural networks (ANNs) to glean insights from vast datasets and execute diverse tasks. Particularly impactful in computer vision (CV), which pertains to the interpretation and processing of visual information, DL's applications in agriculture are extensive.
• In this sector, it facilitates tasks such as crop monitoring, autonomous harvesting, weather analytics, animal health tracking, and plant disease diagnosis.
• For CV technology providers in agriculture, DL brings multifaceted advantages. It enhances model accuracy and complexity by assimilating insights from extensive data, reducing the risk and cost of crop failures through weather and soil condition analysis, and maximizing crop yield and quality by identifying diseases and optimizing harvesting.

Market Challenges: Navigating Data Ownership and Privacy Challenges

• The integration of artificial intelligence (AI) and computer vision in farming and breeding relies heavily on processing data from remote sensors, UAVs, and satellites. While many farmers embrace digitalization, some hesitate to share data due to the lack of clear legal frameworks on issues such as ownership, privacy, cybersecurity, and liability. Some companies have unlawfully shared farm data, raising concerns about data privacy among farmers.
• The major stakeholders in agricultural data include farmers, agricultural technology providers, input companies, and governments. Computer vision adoption raises concerns about data exposure and identity disclosure to hackers. A survey by the American Farm Bureau Federation revealed that over 75% of farmers worry about data ownership and potential regulatory use, while 60% fear companies influencing market decisions using their agricultural data.

Market Opportunities: Fostering Digital Agriculture through Global Government Initiatives

• Government initiatives to promote digital agriculture encompass public-private partnerships and the establishment of a supportive environment for companies, be they established or startups, to introduce computer vision-based products. Notably, the U.S. Department of Agriculture has launched diverse programs leveraging computer vision in agricultural facets such as production, food supply chain, sensor development, ecosystem management, and rural community support. Robotic solutions for tasks such as pollination, pesticide application, weeding, and harvesting are also promoted. The American Research Service collaborates with companies to integrate computer vision and AI in livestock monitoring, irrigation analysis, robotic harvesting, and drone-based crop health monitoring.
• In India, the state government of Karnataka entered a memorandum of understanding (MoU) with Microsoft in 2007, aiming to enhance agricultural productivity through innovative technologies, primarily computer vision. The Indian government further partnered with IBM to deploy the AI-based Watson Decision Platform for Agriculture, offering accurate weather forecasts and soil information to empower local farmers in making informed decisions on crop and water management. This trend is anticipated to proliferate globally, fostering increased opportunities in the IoT-driven agriculture industry.

How can this report add value to an organization?

Product/Innovation Strategy: The product segment helps the reader understand the different applications of computer vision technology applications (i.e., biotic stress monitoring, harvest dynamic monitoring, autonomous equipment control, and abiotic stress monitoring) and products (i.e., data processing and analytics and operational integration and automation). The market is poised for significant expansion with ongoing technological advancements, increased investments, and growing awareness of computer vision technology. Therefore, the computer vision technology business is a high-investment and high-revenue generating model.

Growth/Marketing Strategy: The computer vision technology market for agriculture has been growing at a rapid pace. The market offers enormous opportunities for existing and emerging market players. Some of the strategies covered in this segment are mergers and acquisitions, product launches, partnerships and collaborations, business expansions, and investments. The strategies preferred by companies to maintain and strengthen their market position primarily include partnerships and collaborations.

Competitive Strategy: The key players in the computer vision technology market for agriculture analyzed and profiled in the study include computer vision technology manufacturers that produce computer vision technology. Additionally, a comprehensive competitive landscape such as partnerships, agreements, and collaborations are expected to aid the reader in understanding the untapped revenue pockets in the market.

Research Methodology

Factors for Data Prediction and Modeling

• The base currency considered for the market analysis is US$. Currencies other than the US$ have been converted to the US$ for all statistical calculations, considering the average conversion rate for that particular year.
• The currency conversion rate has been taken from the historical exchange rate of the Oanda website.
• Nearly all the recent developments from January 2020 to January 2024 have been considered in this research study.
• The information rendered in the report is a result of in-depth primary interviews, surveys, and secondary analysis.
• Where relevant information was not available, proxy indicators and extrapolation were employed.
• Any economic downturn in the future has not been taken into consideration for the market estimation and forecast.
• Technologies currently used are expected to persist through the forecast with no major breakthroughs in technology.

Primary Research

The primary sources involve industry experts from the computer vision technology market for agriculture and various stakeholders in the ecosystem. Respondents such as CEOs, vice presidents, marketing directors, and technology and innovation directors have been interviewed to obtain and verify both qualitative and quantitative aspects of this research study.

The key data points taken from primary sources include:

• validation and triangulation of all the numbers and graphs
• validation of reports segmentation and key qualitative findings
• understanding the competitive landscape
• validation of the numbers of various markets for market type
• percentage split of individual markets for geographical analysis

Secondary Research

This research study involves the usage of extensive secondary research, directories, company websites, and annual reports. It also makes use of databases, such as Hoovers, Bloomberg, Businessweek, and Factiva, to collect useful and effective information for an extensive, technical, market-oriented, and commercial study of the global market. In addition to the aforementioned data sources, the study has been undertaken with the help of other data sources and websites, such as GFI and Delft University of Technology.

Secondary research was done in order to obtain crucial information about the industry’s value chain, revenue models, the market’s monetary chain, the total pool of key players, and the current and potential use cases and applications.

The key data points taken from secondary research include:

• segmentations and percentage shares
• data for market value
• key industry trends of the top players of the market
• qualitative insights into various aspects of the market, key trends, and emerging areas of innovation
• quantitative data for mathematical and statistical calculations

Key Market Players and Competition Synopsis

The companies that are profiled have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.

Some of the prominent companies in this market are:

• Climate LLC
• Granular Inc.
• IBM Corporation
• Ceres Imaging
• Deere & Company
• Prospera Technologies
• AgEagle Aerial Systems Inc (MicaSense)
• Taranis
• PrecisionHawk, Inc.
• Gamaya
• Plantix
• DJI
• Iteris, Inc.
• CropIn Technology Solutions
• HIPHEN (SlantRange, Inc.)

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