The Global Magazine Advertising Market size is expected to reach $9.3 billion by 2028, rising at a market growth of -3.7% CAGR during the forecast period.
The advertisements that readers see throughout magazines are known as magazine advertising. A number of things affect the launch or continuation of a magazine, but one of the most crucial is advertising. A magazine"s ad sales may make or break it, and almost all publications rely on the money its advertisers bring in to continue in business.
It"s crucial to have magazine advertising set up before a new publication hits the shelves. The first ad income may cover employee salaries and contribute to start-up expenditures. In addition, the correct kind of advertising run in a magazine may increase the publication"s sales. Advertisers are likewise aware of the many benefits a well-placed advertisement in the ideal magazine may have on their bottom line.
As a result of its ability to enhance brand recognition and complement a company"s other advertising efforts, magazine advertising is becoming more and more popular in the world of advertising. This is expected to fuel the market for magazine advertising"s expansion. But as smartphones become more widely used and internet access becomes more accessible, an online media platform is growing more quickly, which in turn is putting limits on the market"s expansion.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include News Corporation, Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated), Global Business Leaders Mag., Gannett Co., Inc., Axel Springer SE, Nine Entertainment Co. Holdings Limited, and Conduit, Inc.
The advertisements that readers see throughout magazines are known as magazine advertising. A number of things affect the launch or continuation of a magazine, but one of the most crucial is advertising. A magazine"s ad sales may make or break it, and almost all publications rely on the money its advertisers bring in to continue in business.
It"s crucial to have magazine advertising set up before a new publication hits the shelves. The first ad income may cover employee salaries and contribute to start-up expenditures. In addition, the correct kind of advertising run in a magazine may increase the publication"s sales. Advertisers are likewise aware of the many benefits a well-placed advertisement in the ideal magazine may have on their bottom line.
As a result of its ability to enhance brand recognition and complement a company"s other advertising efforts, magazine advertising is becoming more and more popular in the world of advertising. This is expected to fuel the market for magazine advertising"s expansion. But as smartphones become more widely used and internet access becomes more accessible, an online media platform is growing more quickly, which in turn is putting limits on the market"s expansion.
COVID-19 Impact Analysis
The pandemic had severely impacted the most of industries resulting in an adverse impact on the world’s economy. With the rising cases of COVID-19, governments of affected nations imposed various restrictions. These restrictions included lockdown and closure of most of workplaces except of those which counts under essential services. As a result of this, most of the magazine companies had to temporarily stop their work. Also, the market witnessed trade and movement restrictions. All these factors resulted in supply chain disruptions, thereby negatively affecting the market. Besides this, the demand for magazine advertising also declined during the pandemic period because most of the businesses were witnessing decline in sale or were temporarily closed due to government restrictions.Market Growth Factors
Raising awareness of the brand and its offerings
Advertising is a viable option to emphasize competitive advantages in already-existing items, as well as improvements or new features that have been introduced to already-existing products or services. It"s not only about raising awareness of your company. Advertising, particularly digital advertising solutions such as social media ads that take less time to build and run advertising campaigns, may be used to accomplish specific offers of discounts or upselling offers that demand rapid replies from the targeted clients.Attracting both existing and new clients
Advertising may play a further role in motivating targeted clients to go through your sales funnel beyond the awareness phase by enticing both existing and future customers to interact with your company. By emphasizing your company location information in your advertisements and letting people know about the launch of a new shop or branch, you may increase traffic to your stores or branches. Increasing lead generation via marketing initiatives. The market for magazine advertising is expected to grow over the projected period since the advertising may motivate consumers to purchase items.Market Restraining Factor
Rapid changes in market circumstances and trends need flexible marketing.
The message and budget suffer from being trapped into a design that was made months before it will be published due to the length of time it takes to prepare a magazine advertising and the lengthy lead periods needed to acquire time or space. Digital campaigns may be put into action considerably more swiftly and, if necessary, changed as they go. These and other issues are causing magazine advertising to be increasingly replaced by digital advertising methods. As a result, market growth may slow down in the years to come.Verticals Outlook
Based on Verticals, the magazine advertising market is divided into automotive, financial services, FMCG, media & entertainment, retail, real estate, education, and others. In 2021, the automotive segment accounted for the considerable revenue share in the magazine advertising market. Market expansion is being hampered by the increasing use of digital magazines by car businesses to promote their new launches and highlight goods throughout the world. The magazine business, however, has been experiencing a steady decline as a result of declining readerships worldwide, brought on by increasing costs, dwindling credibility, and the development of social media and other channels.
Regional Outlook
Based on region, the magazine advertising market is classified into North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region led the market with the highest revenue share in the market in 2021. The market"s growth is being constrained by the increasing amount of money that various sectors are spending on internet advertising. The market"s potential is being constrained by increased urbanisation and growing consumer knowledge of a particular product"s branding because of multiple advertising techniques.The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include News Corporation, Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated), Global Business Leaders Mag., Gannett Co., Inc., Axel Springer SE, Nine Entertainment Co. Holdings Limited, and Conduit, Inc.
Scope of the Study
By Vertical
- Real Estate
- Retail
- Automotive
- FMCG
- Financial Services
- Media & Entertainment
- Education
- Others
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- News Corporation
- Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated)
- Global Business Leaders Mag.
- Gannett Co., Inc.
- Axel Springer SE
- Nine Entertainment Co. Holdings Limited
- Conduit, Inc.
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Magazine Advertising Market, by Vertical
1.4.2 Global Magazine Advertising Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Global Magazine Advertising Market by Vertical
3.1 Global Real Estate Market by Region
3.2 Global Retail Market by Region
3.3 Global Automotive Market by Region
3.4 Global FMCG Market by Region
3.5 Global Financial Services Market by Region
3.6 Global Media & Entertainment Market by Region
3.7 Global Education Market by Region
3.8 Global Others Market by Region
Chapter 4. Global Magazine Advertising Market by Region
4.1 North America Magazine Advertising Market
4.1.1 North America Magazine Advertising Market by Vertical
4.1.1.1 North America Real Estate Market by Country
4.1.1.2 North America Retail Market by Country
4.1.1.3 North America Automotive Market by Country
4.1.1.4 North America FMCG Market by Country
4.1.1.5 North America Financial Services Market by Country
4.1.1.6 North America Media & Entertainment Market by Country
4.1.1.7 North America Education Market by Country
4.1.1.8 North America Others Market by Country
4.1.2 North America Magazine Advertising Market by Country
4.1.2.1 US Magazine Advertising Market
4.1.2.1.1 US Magazine Advertising Market by Vertical
4.1.2.2 Canada Magazine Advertising Market
4.1.2.2.1 Canada Magazine Advertising Market by Vertical
4.1.2.3 Mexico Magazine Advertising Market
4.1.2.3.1 Mexico Magazine Advertising Market by Vertical
4.1.2.4 Rest of North America Magazine Advertising Market
4.1.2.4.1 Rest of North America Magazine Advertising Market by Vertical
4.2 Europe Magazine Advertising Market
4.2.1 Europe Magazine Advertising Market by Vertical
4.2.1.1 Europe Real Estate Market by Country
4.2.1.2 Europe Retail Market by Country
4.2.1.3 Europe Automotive Market by Country
4.2.1.4 Europe FMCG Market by Country
4.2.1.5 Europe Financial Services Market by Country
4.2.1.6 Europe Media & Entertainment Market by Country
4.2.1.7 Europe Education Market by Country
4.2.1.8 Europe Others Market by Country
4.2.2 Europe Magazine Advertising Market by Country
4.2.2.1 Germany Magazine Advertising Market
4.2.2.1.1 Germany Magazine Advertising Market by Vertical
4.2.2.2 UK Magazine Advertising Market
4.2.2.2.1 UK Magazine Advertising Market by Vertical
4.2.2.3 France Magazine Advertising Market
4.2.2.3.1 France Magazine Advertising Market by Vertical
4.2.2.4 Russia Magazine Advertising Market
4.2.2.4.1 Russia Magazine Advertising Market by Vertical
4.2.2.5 Spain Magazine Advertising Market
4.2.2.5.1 Spain Magazine Advertising Market by Vertical
4.2.2.6 Italy Magazine Advertising Market
4.2.2.6.1 Italy Magazine Advertising Market by Vertical
4.2.2.7 Rest of Europe Magazine Advertising Market
4.2.2.7.1 Rest of Europe Magazine Advertising Market by Vertical
4.3 Asia Pacific Magazine Advertising Market
4.3.1 Asia Pacific Magazine Advertising Market by Vertical
4.3.1.1 Asia Pacific Real Estate Market by Country
4.3.1.2 Asia Pacific Retail Market by Country
4.3.1.3 Asia Pacific Automotive Market by Country
4.3.1.4 Asia Pacific FMCG Market by Country
4.3.1.5 Asia Pacific Financial Services Market by Country
4.3.1.6 Asia Pacific Media & Entertainment Market by Country
4.3.1.7 Asia Pacific Education Market by Country
4.3.1.8 Asia Pacific Others Market by Country
4.3.2 Asia Pacific Magazine Advertising Market by Country
4.3.2.1 China Magazine Advertising Market
4.3.2.1.1 China Magazine Advertising Market by Vertical
4.3.2.2 Japan Magazine Advertising Market
4.3.2.2.1 Japan Magazine Advertising Market by Vertical
4.3.2.3 India Magazine Advertising Market
4.3.2.3.1 India Magazine Advertising Market by Vertical
4.3.2.4 South Korea Magazine Advertising Market
4.3.2.4.1 South Korea Magazine Advertising Market by Vertical
4.3.2.5 Singapore Magazine Advertising Market
4.3.2.5.1 Singapore Magazine Advertising Market by Vertical
4.3.2.6 Malaysia Magazine Advertising Market
4.3.2.6.1 Malaysia Magazine Advertising Market by Vertical
4.3.2.7 Rest of Asia Pacific Magazine Advertising Market
4.3.2.7.1 Rest of Asia Pacific Magazine Advertising Market by Vertical
4.4 LAMEA Magazine Advertising Market
4.4.1 LAMEA Magazine Advertising Market by Vertical
4.4.1.1 LAMEA Real Estate Market by Country
4.4.1.2 LAMEA Retail Market by Country
4.4.1.3 LAMEA Automotive Market by Country
4.4.1.4 LAMEA FMCG Market by Country
4.4.1.5 LAMEA Financial Services Market by Country
4.4.1.6 LAMEA Media & Entertainment Market by Country
4.4.1.7 LAMEA Education Market by Country
4.4.1.8 LAMEA Others Market by Country
4.4.2 LAMEA Magazine Advertising Market by Country
4.4.2.1 Brazil Magazine Advertising Market
4.4.2.1.1 Brazil Magazine Advertising Market by Vertical
4.4.2.2 Argentina Magazine Advertising Market
4.4.2.2.1 Argentina Magazine Advertising Market by Vertical
4.4.2.3 UAE Magazine Advertising Market
4.4.2.3.1 UAE Magazine Advertising Market by Vertical
4.4.2.4 Saudi Arabia Magazine Advertising Market
4.4.2.4.1 Saudi Arabia Magazine Advertising Market by Vertical
4.4.2.5 South Africa Magazine Advertising Market
4.4.2.5.1 South Africa Magazine Advertising Market by Vertical
4.4.2.6 Nigeria Magazine Advertising Market
4.4.2.6.1 Nigeria Magazine Advertising Market by Vertical
4.4.2.7 Rest of LAMEA Magazine Advertising Market
4.4.2.7.1 Rest of LAMEA Magazine Advertising Market by Vertical
Chapter 5. Company Profiles
5.1 News Corporation
5.1.1 Company Overview
5.1.2 Financial Analysis
5.1.3 Segmental and Regional Analysis
5.2 Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated)
5.2.1 Company Overview
5.2.2 Recent strategies and developments:
5.3 Global Business Leaders Mag
5.3.1 Company Overview
5.4 Gannett Co., Inc.
5.4.1 Company Overview
5.4.2 Financial Analysis
5.4.3 Segmental Analysis
5.5 Axel Springer SE
5.5.1 Company Overview
5.5.2 Recent strategies and developments:
5.5.2.1 Acquisition and Mergers:
5.6 Nine Entertainment Co. Holdings Limited
5.6.1 Company Overview
5.6.2 Financial Analysis
5.6.3 Segmental Analysis
5.6.4 Recent strategies and developments:
5.6.4.1 Product Launches and Product Expansions:
5.7 Conduit, Inc.
5.7.1 Company Overview
Companies Mentioned
- News Corporation
- Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated)
- Global Business Leaders Mag.
- Gannett Co., Inc.
- Axel Springer SE
- Nine Entertainment Co. Holdings Limited
- Conduit, Inc.
Methodology
LOADING...
