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Manual Toothbrush Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030- Product Image
Manual Toothbrush Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030- Product Image
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Manual Toothbrush Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030

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    Report

  • 182 Pages
  • November 2025
  • Region: Global
  • TechSci Research
  • ID: 5950258
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The Global Manual Toothbrush Market, valued at USD 5.76 Billion in 2024, is projected to experience a CAGR of 7.62% to reach USD 8.95 Billion by 2030. A manual toothbrush is a fundamental oral hygiene tool designed for mechanical plaque removal from teeth and gums. The global manual toothbrush market's growth is primarily driven by increasing consumer awareness regarding oral hygiene and the inherent affordability and widespread accessibility of these products across diverse socioeconomic segments.

Key Market Drivers

The global manual toothbrush market is substantially influenced by the pervasive affordability and widespread accessibility of these essential oral hygiene tools. Their low cost positions them as a primary choice for consumers across all socioeconomic strata, particularly in developing economies where disposable income may be limited, ensuring sustained demand and broad market reach. Manual toothbrushes require no external power source, further simplifying their use and reducing long-term consumer expenditure, which reinforces their ubiquitous presence in households worldwide. This inherent cost-effectiveness allows manufacturers to achieve extensive distribution networks, ensuring product availability even in remote retail environments.

Key Market Challenges

The escalating competition from electric toothbrushes presents a notable challenge to the growth of the Global Manual Toothbrush Market. Electric toothbrushes are increasingly perceived by consumers to offer superior cleaning efficacy and advanced features, influencing a gradual shift in preference, particularly in developed markets. This trend directly hampers the expansion of the manual toothbrush sector.

Key Market Trends

The rising adoption of sustainable materials represents a significant trend reshaping the Global Manual Toothbrush Market, driven by increasing consumer environmental consciousness and regulatory pressures. This shift compels manufacturers to innovate with eco-friendly alternatives for brush handles and bristles, moving away from conventional plastics. Companies are actively investing in research and development to introduce products made from bamboo, recycled plastics, or bio-based polymers to reduce ecological footprints. According to Colgate-Palmolive's 2024 Sustainability Report, as of December 31, 2024, the company had transitioned approximately 75% of its toothpaste SKUs globally to recyclable HDPE plastic tubes, demonstrating a broader commitment within oral care to integrating sustainable material solutions.

Key Market Players Profiled:

  • The Procter & Gamble Company
  • Colgate-Palmolive Company
  • Unilever plc
  • GlaxoSmithKline plc.
  • Curaden AG
  • Periscope Enterprises, Inc (Nimbus Dental)
  • Perfect Group Corp., Ltd.
  • Boie, LLC.
  • Dr.Collins, Inc.
  • Haleon plc.

Report Scope:

In this report, the Global Manual Toothbrush Market has been segmented into the following categories:

By Type:

  • Ultra-soft
  • Medium Soft
  • Hard

By End User:

  • Individual
  • Dental Clinics/Offices

By Sales Channel:

  • Departmental Stores
  • Hypermarkets/Supermarkets
  • Online
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Manual Toothbrush Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report:
  • Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Manual Toothbrush Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (Ultra-soft, Medium Soft, Hard)
5.2.2. By End User (Individual, Dental Clinics/Offices)
5.2.3. By Sales Channel (Departmental Stores, Hypermarkets/Supermarkets, Online, Others)
5.2.4. By Region
5.2.5. By Company (2024)
5.3. Market Map
6. North America Manual Toothbrush Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type
6.2.2. By End User
6.2.3. By Sales Channel
6.2.4. By Country
6.3. North America: Country Analysis
6.3.1. United States Manual Toothbrush Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Type
6.3.1.2.2. By End User
6.3.1.2.3. By Sales Channel
6.3.2. Canada Manual Toothbrush Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Type
6.3.2.2.2. By End User
6.3.2.2.3. By Sales Channel
6.3.3. Mexico Manual Toothbrush Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Type
6.3.3.2.2. By End User
6.3.3.2.3. By Sales Channel
7. Europe Manual Toothbrush Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2. By End User
7.2.3. By Sales Channel
7.2.4. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Manual Toothbrush Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Type
7.3.1.2.2. By End User
7.3.1.2.3. By Sales Channel
7.3.2. France Manual Toothbrush Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Type
7.3.2.2.2. By End User
7.3.2.2.3. By Sales Channel
7.3.3. United Kingdom Manual Toothbrush Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Type
7.3.3.2.2. By End User
7.3.3.2.3. By Sales Channel
7.3.4. Italy Manual Toothbrush Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Type
7.3.4.2.2. By End User
7.3.4.2.3. By Sales Channel
7.3.5. Spain Manual Toothbrush Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Type
7.3.5.2.2. By End User
7.3.5.2.3. By Sales Channel
8. Asia Pacific Manual Toothbrush Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2. By End User
8.2.3. By Sales Channel
8.2.4. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Manual Toothbrush Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Type
8.3.1.2.2. By End User
8.3.1.2.3. By Sales Channel
8.3.2. India Manual Toothbrush Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Type
8.3.2.2.2. By End User
8.3.2.2.3. By Sales Channel
8.3.3. Japan Manual Toothbrush Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Type
8.3.3.2.2. By End User
8.3.3.2.3. By Sales Channel
8.3.4. South Korea Manual Toothbrush Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Type
8.3.4.2.2. By End User
8.3.4.2.3. By Sales Channel
8.3.5. Australia Manual Toothbrush Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Type
8.3.5.2.2. By End User
8.3.5.2.3. By Sales Channel
9. Middle East & Africa Manual Toothbrush Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type
9.2.2. By End User
9.2.3. By Sales Channel
9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Manual Toothbrush Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Type
9.3.1.2.2. By End User
9.3.1.2.3. By Sales Channel
9.3.2. UAE Manual Toothbrush Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Type
9.3.2.2.2. By End User
9.3.2.2.3. By Sales Channel
9.3.3. South Africa Manual Toothbrush Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Type
9.3.3.2.2. By End User
9.3.3.2.3. By Sales Channel
10. South America Manual Toothbrush Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type
10.2.2. By End User
10.2.3. By Sales Channel
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Manual Toothbrush Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Type
10.3.1.2.2. By End User
10.3.1.2.3. By Sales Channel
10.3.2. Colombia Manual Toothbrush Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Type
10.3.2.2.2. By End User
10.3.2.2.3. By Sales Channel
10.3.3. Argentina Manual Toothbrush Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Type
10.3.3.2.2. By End User
10.3.3.2.3. By Sales Channel
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Manual Toothbrush Market: SWOT Analysis
14. Porter's Five Forces Analysis
14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products
15. Competitive Landscape
15.1. The Procter & Gamble Company
15.1.1. Business Overview
15.1.2. Products & Services
15.1.3. Recent Developments
15.1.4. Key Personnel
15.1.5. SWOT Analysis
15.2. Colgate-Palmolive Company
15.3. Unilever plc
15.4. GlaxoSmithKline plc.
15.5. Curaden AG
15.6. Periscope Enterprises, Inc (Nimbus Dental)
15.7. Perfect Group Corp., Ltd.
15.8. Boie, LLC.
15.9. Dr.Collins, Inc.
15.10. Haleon plc.
16. Strategic Recommendations17. About the Publisher & Disclaimer

Companies Mentioned

  • The Procter & Gamble Company
  • Colgate-Palmolive Company
  • Unilever plc
  • GlaxoSmithKline plc.
  • Curaden AG
  • Periscope Enterprises, Inc (Nimbus Dental)
  • Perfect Group Corp., Ltd.
  • Boie, LLC.
  • Dr.Collins, Inc.
  • Haleon plc.

Table Information

Report AttributeDetails
No. of Pages182
PublishedNovember 2025
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 5.76 Billion
Forecasted Market Value ( USD ) by 2030 $ 8.95 Billion
Compound Annual Growth Rate7.6%
Regions CoveredGlobal
No. of Companies Mentioned10

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About the Manual Toothbrush Market

The manual toothbrush is a staple of oral care products, and has been used for centuries to maintain oral hygiene. It is composed of a handle and a head, which is usually made of nylon bristles. The handle is designed to be comfortable to hold and the head is designed to reach all areas of the mouth. Manual toothbrushes come in a variety of sizes, shapes, and colors, and can be used with toothpaste or mouthwash. The manual toothbrush market is highly competitive, with many companies offering a wide range of products. Companies often focus on innovation, such as the introduction of ergonomic handles, soft bristles, and angled heads. Additionally, many companies offer toothbrushes with special features, such as built-in timers, tongue cleaners, and whitening strips. Some companies in the manual toothbrush market include Colgate, Oral-B, Philips Sonicare, Arm & Hammer, and Crest. Show Less Read more

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