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Media Monitoring Tools Market Report by Component, Deployment, Type, Enterprise Size, Application, Industry, and Region 2024-2032

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    Report

  • 150 Pages
  • August 2024
  • Region: Global
  • IMARC Group
  • ID: 5700985
Description Jump to:
The global media monitoring tools market size reached US$ 4.6 Billion in 2023. Looking forward, the publisher expects the market to reach US$ 12.4 Billion by 2032, exhibiting a growth rate (CAGR) of 11.65% during 2023-2032.

Media monitoring tools represent a range of software applications that enable organizations to scan and monitor public information, publicity of content, and diverse topics across print, online, and broadcasted media outputs. They are algorithm-based solutions that use machine learning (ML) tactics to crawl continuously and index sites. Post website indexing, the topics can be searched to discover opportunities through explored mentions, conversations, and various sentiments toward diverse brands, companies, and products. Media monitoring tools include free, premium, and paid solutions that provide a surface-level overview of the events and insightful data, which comes with personalized support.

Apart from this, the solution helps discover key consumer information and market trends, track brand awareness and reputation, conceptualize authentic content to offer customized customer experience, and manage crisis situations. As a result, media monitoring tools are used by franchises and brands to automate public relations (PR) tasks and perform competitive analysis.

Media Monitoring Tools Market Trends:

Rapid digitalization, significant expansion in the media and entertainment sector, and the increasing usage of online and social media platforms to post digital ads and read digital magazines, e-books, articles, and blogs are primarily driving the market growth. Moreover, the extensive utilization of cloud-based media monitoring applications by prominent news agencies and PR companies to monitor, track, and visualize the overall performance of their campaigns and digital content is acting as another growth-inducing factor. In line with this, the growing need for effective crisis management solutions has further supplemented the demand for media monitoring tools across various industrial verticals.

Such technologies can provide an early indicator regarding the denigration of organizations and adverse reactions and predict and plan strategies to overcome crisis circumstances effectively, thus favoring the market growth. Apart from this, the integration of artificial intelligence (AI) and machine learning (ML) solutions to deliver real-time analysis of diverse trends and perform digital marketing and sales and content management operations are creating a positive outlook for the market.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the global media monitoring tools market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on component, deployment, type, enterprise size, application and industry.

Breakup by Component:

  • Software
  • Services

Breakup by Deployment:

  • Cloud-based
  • On-premises

Breakup by Type:

  • Print Media Monitoring
  • Social Media Monitoring
  • Broadcast Media Monitoring
  • Online Media Monitoring
  • Others

Breakup by Enterprise Size:

  • Small and Medium-sized Enterprises
  • Large Enterprises

Breakup by Application:

  • Customer Experience and PR Management
  • Real-Time Analytics
  • Content Management
  • Digital Marketing and Sales Management
  • Others

Breakup by Industry:

  • BFSI
  • Healthcare
  • Media and Entertainment
  • Retail and E-Commerce
  • IT and Telecommunication
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Agility PR Solutions (Innodata Inc.), Brand24 Global Inc., Cision Ltd., Coosto, Critical Mention Inc (Onclusive, Inc.), CyberAlert LLC, Hootsuite, Meltwater (Meltwater Us Holdings Inc.), Oracle Corporation, SemanticForce Inc., Sprinklr and YouScan.

Key Questions Answered in This Report:

  • How has the global media monitoring tools market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global media monitoring tools market?
  • What are the key regional markets?
  • What is the breakup of the market based on the component?
  • What is the breakup of the market based on the deployment?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the enterprise size?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the industry?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global media monitoring tools market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Media Monitoring Tools Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Component
6.1 Software
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Services
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Deployment
7.1 Cloud-based
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 On-premises
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Type
8.1 Print Media Monitoring
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Social Media Monitoring
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Broadcast Media Monitoring
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online Media Monitoring
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Enterprise Size
9.1 Small and Medium-sized Enterprises
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Large Enterprises
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Application
10.1 Customer Experience and PR Management
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Real-Time Analytics
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Content Management
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Digital Marketing and Sales Management
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Others
10.5.1 Market Trends
10.5.2 Market Forecast
11 Market Breakup by Industry
11.1 BFSI
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Healthcare
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Media and Entertainment
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Retail and E-Commerce
11.4.1 Market Trends
11.4.2 Market Forecast
11.5 IT and Telecommunication
11.5.1 Market Trends
11.5.2 Market Forecast
11.6 Others
11.6.1 Market Trends
11.6.2 Market Forecast
12 Market Breakup by Region
12.1 North America
12.1.1 United States
12.1.1.1 Market Trends
12.1.1.2 Market Forecast
12.1.2 Canada
12.1.2.1 Market Trends
12.1.2.2 Market Forecast
12.2 Asia-Pacific
12.2.1 China
12.2.1.1 Market Trends
12.2.1.2 Market Forecast
12.2.2 Japan
12.2.2.1 Market Trends
12.2.2.2 Market Forecast
12.2.3 India
12.2.3.1 Market Trends
12.2.3.2 Market Forecast
12.2.4 South Korea
12.2.4.1 Market Trends
12.2.4.2 Market Forecast
12.2.5 Australia
12.2.5.1 Market Trends
12.2.5.2 Market Forecast
12.2.6 Indonesia
12.2.6.1 Market Trends
12.2.6.2 Market Forecast
12.2.7 Others
12.2.7.1 Market Trends
12.2.7.2 Market Forecast
12.3 Europe
12.3.1 Germany
12.3.1.1 Market Trends
12.3.1.2 Market Forecast
12.3.2 France
12.3.2.1 Market Trends
12.3.2.2 Market Forecast
12.3.3 United Kingdom
12.3.3.1 Market Trends
12.3.3.2 Market Forecast
12.3.4 Italy
12.3.4.1 Market Trends
12.3.4.2 Market Forecast
12.3.5 Spain
12.3.5.1 Market Trends
12.3.5.2 Market Forecast
12.3.6 Russia
12.3.6.1 Market Trends
12.3.6.2 Market Forecast
12.3.7 Others
12.3.7.1 Market Trends
12.3.7.2 Market Forecast
12.4 Latin America
12.4.1 Brazil
12.4.1.1 Market Trends
12.4.1.2 Market Forecast
12.4.2 Mexico
12.4.2.1 Market Trends
12.4.2.2 Market Forecast
12.4.3 Others
12.4.3.1 Market Trends
12.4.3.2 Market Forecast
12.5 Middle East and Africa
12.5.1 Market Trends
12.5.2 Market Breakup by Country
12.5.3 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
17.3.1 Agility PR Solutions (Innodata Inc.)
17.3.1.1 Company Overview
17.3.1.2 Product Portfolio
17.3.2 Brand24 Global Inc.
17.3.2.1 Company Overview
17.3.2.2 Product Portfolio
17.3.3 Cision Ltd.
17.3.3.1 Company Overview
17.3.3.2 Product Portfolio
17.3.4 Coosto
17.3.4.1 Company Overview
17.3.4.2 Product Portfolio
17.3.5 Critical Mention Inc (Onclusive, Inc.)
17.3.5.1 Company Overview
17.3.5.2 Product Portfolio
17.3.6 CyberAlert LLC
17.3.6.1 Company Overview
17.3.6.2 Product Portfolio
17.3.7 Hootsuite
17.3.7.1 Company Overview
17.3.7.2 Product Portfolio
17.3.8 Meltwater (Meltwater Us Holdings Inc.)
17.3.8.1 Company Overview
17.3.8.2 Product Portfolio
17.3.8.3 Financials
17.3.9 Oracle Corporation
17.3.9.1 Company Overview
17.3.9.2 Product Portfolio
17.3.9.3 Financials
17.3.9.4 SWOT Analysis
17.3.10 SemanticForce Inc.
17.3.10.1 Company Overview
17.3.10.2 Product Portfolio
17.3.11 Sprinklr
17.3.11.1 Company Overview
17.3.11.2 Product Portfolio
17.3.11.3 Financials
17.3.12 YouScan
17.3.12.1 Company Overview
17.3.12.2 Product Portfolio
List of Figures
Figure 1: Global: Media Monitoring Tools Market: Major Drivers and Challenges
Figure 2: Global: Media Monitoring Tools Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Media Monitoring Tools Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Media Monitoring Tools Market: Breakup by Component (in %), 2023
Figure 5: Global: Media Monitoring Tools Market: Breakup by Deployment (in %), 2023
Figure 6: Global: Media Monitoring Tools Market: Breakup by Type (in %), 2023
Figure 7: Global: Media Monitoring Tools Market: Breakup by Enterprise Size (in %), 2023
Figure 8: Global: Media Monitoring Tools Market: Breakup by Application (in %), 2023
Figure 9: Global: Media Monitoring Tools Market: Breakup by Industry (in %), 2023
Figure 10: Global: Media Monitoring Tools Market: Breakup by Region (in %), 2023
Figure 11: Global: Media Monitoring Tools (Software) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Media Monitoring Tools (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Media Monitoring Tools (Services) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Media Monitoring Tools (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Media Monitoring Tools (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Media Monitoring Tools (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Media Monitoring Tools (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Media Monitoring Tools (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Media Monitoring Tools (Print Media Monitoring) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Media Monitoring Tools (Print Media Monitoring) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Media Monitoring Tools (Social Media Monitoring) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Global: Media Monitoring Tools (Social Media Monitoring) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Global: Media Monitoring Tools (Broadcast Media Monitoring) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Global: Media Monitoring Tools (Broadcast Media Monitoring) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Global: Media Monitoring Tools (Online Media Monitoring) Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Global: Media Monitoring Tools (Online Media Monitoring) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: Global: Media Monitoring Tools (Other Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Global: Media Monitoring Tools (Other Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: Global: Media Monitoring Tools (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: Global: Media Monitoring Tools (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Global: Media Monitoring Tools (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Global: Media Monitoring Tools (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Global: Media Monitoring Tools (Customer Experience and PR Management) Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Global: Media Monitoring Tools (Customer Experience and PR Management) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Global: Media Monitoring Tools (Real-Time Analytics) Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Global: Media Monitoring Tools (Real-Time Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: Global: Media Monitoring Tools (Content Management) Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: Global: Media Monitoring Tools (Content Management) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: Global: Media Monitoring Tools (Digital Marketing and Sales Management) Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: Global: Media Monitoring Tools (Digital Marketing and Sales Management) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: Global: Media Monitoring Tools (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: Global: Media Monitoring Tools (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Global: Media Monitoring Tools (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: Global: Media Monitoring Tools (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: Global: Media Monitoring Tools (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: Global: Media Monitoring Tools (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: Global: Media Monitoring Tools (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: Global: Media Monitoring Tools (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: Global: Media Monitoring Tools (Retail and E-Commerce) Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: Global: Media Monitoring Tools (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: Global: Media Monitoring Tools (IT and Telecommunication) Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: Global: Media Monitoring Tools (IT and Telecommunication) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: Global: Media Monitoring Tools (Other Industries) Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: Global: Media Monitoring Tools (Other Industries) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: North America: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: North America: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: United States: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: United States: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: Canada: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: Canada: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: Asia-Pacific: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: Asia-Pacific: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: China: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: China: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: Japan: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: Japan: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: India: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: India: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: South Korea: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 70: South Korea: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Australia: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: Australia: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: Indonesia: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 74: Indonesia: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 75: Others: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 76: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 77: Europe: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 78: Europe: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 79: Germany: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 80: Germany: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 81: France: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 82: France: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 83: United Kingdom: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 84: United Kingdom: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 85: Italy: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 86: Italy: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 87: Spain: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 88: Spain: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 89: Russia: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 90: Russia: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 91: Others: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 92: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 93: Latin America: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 94: Latin America: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 95: Brazil: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 96: Brazil: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 97: Mexico: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 98: Mexico: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 99: Others: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 100: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 101: Middle East and Africa: Media Monitoring Tools Market: Sales Value (in Million US$), 2018 & 2023
Figure 102: Middle East and Africa: Media Monitoring Tools Market: Breakup by Country (in %), 2023
Figure 103: Middle East and Africa: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 104: Global: Media Monitoring Tools Industry: SWOT Analysis
Figure 105: Global: Media Monitoring Tools Industry: Value Chain Analysis
Figure 106: Global: Media Monitoring Tools Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Media Monitoring Tools Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Media Monitoring Tools Market Forecast: Breakup by Component (in Million US$), 2024-2032
Table 3: Global: Media Monitoring Tools Market Forecast: Breakup by Deployment (in Million US$), 2024-2032
Table 4: Global: Media Monitoring Tools Market Forecast: Breakup by Type (in Million US$), 2024-2032
Table 5: Global: Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (in Million US$), 2024-2032
Table 6: Global: Media Monitoring Tools Market Forecast: Breakup by Application (in Million US$), 2024-2032
Table 7: Global: Media Monitoring Tools Market Forecast: Breakup by Industry (in Million US$), 2024-2032
Table 8: Global: Media Monitoring Tools Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 9: Global: Media Monitoring Tools Market: Competitive Structure
Table 10: Global: Media Monitoring Tools Market: Key Players

Companies Mentioned

  • Agility PR Solutions (Innodata Inc.)
  • Brand24 Global Inc.
  • Cision Ltd.
  • Coosto
  • Critical Mention Inc (Onclusive Inc.)
  • CyberAlert LLC
  • Hootsuite
  • Meltwater (Meltwater Us Holdings Inc.)
  • Oracle Corporation
  • SemanticForce Inc.
  • Sprinklr
  • YouScan.

Methodology

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Table Information

Report AttributeDetails
No. of Pages150
PublishedAugust 2024
Forecast Period2023 - 2032
Estimated Market Value ( USD ) in 2023 $ 4.6 Billion
Forecasted Market Value ( USD ) by 2032 $ 12.4 Billion
Compound Annual Growth Rate11.6%
Regions CoveredGlobal
No. of Companies Mentioned12

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About the Market

Media monitoring is an important tool used by public relations professionals to track and analyze the coverage of their clients in the media. It involves collecting, analyzing, and reporting on media content, such as news articles, blog posts, and social media posts. This helps PR professionals to understand how their clients are being portrayed in the media, and to identify opportunities for further engagement. Media monitoring also helps PR professionals to identify potential crises and to respond quickly and effectively. Media monitoring services are provided by a variety of companies, including Meltwater, Cision, Mention, Brandwatch, Talkwalker, and Brand24. These companies offer a range of services, from basic media monitoring to more advanced analytics and reporting. They also provide tools to help PR professionals track and analyze their clients’ media coverage. Show Less Read more

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