The Latin America, Middle East and Africa Anime Merchandising Market is expected to witness market growth of 10.6% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Anime Merchandising Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $355.4 Million by 2031. The Argentina market is showcasing a CAGR of 12.1% during 2024-2031. Additionally, the UAE market would register a CAGR of 9.6% during 2024-2031.
Anime merchandise serves multiple purposes beyond mere consumer goods. Many fans treat anime merchandise, especially limited-edition items, as collectibles with significant sentimental and monetary value. Rare items, such as first-edition figurines or signed artwork, often appreciate over time, making them attractive investments.
Merchandise allows fans to express loyalty and love for specific series or characters. Wearing anime-themed apparel or decorating spaces with anime posters is a form of personal branding and identity. Anime-themed products are popular as gifts among fans, with items like keychains, plush toys, and mugs frequently exchanged as tokens of appreciation.
The increase in female gamers and a more balanced age demographic engaging with anime content suggests that the anime market in the UAE will diversify. Traditionally, anime merchandise has been tailored toward male audiences, particularly those engaged in gaming. However, with more female gamers entering the market, there will be a demand for anime merchandise that appeals to both genders. This could include items catering to more diverse interests and styles, expanding the market potential. In addition, anime has rapidly increased popularity in Brazil, particularly in recent years. Shows like Attack on Titan, Naruto, Dragon Ball Z, and One Piece have garnered massive fanbases, increasing demand for related merchandise such as action figures, apparel, posters, and collectibles. Brazil is home to some of the largest anime conventions in Latin America, such as Anime Friends and CCXP (Comic Con Experience). Thus, due to the above factors, the market is propelling.
The Brazil market dominated the LAMEA Anime Merchandising Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $355.4 Million by 2031. The Argentina market is showcasing a CAGR of 12.1% during 2024-2031. Additionally, the UAE market would register a CAGR of 9.6% during 2024-2031.
Anime merchandise serves multiple purposes beyond mere consumer goods. Many fans treat anime merchandise, especially limited-edition items, as collectibles with significant sentimental and monetary value. Rare items, such as first-edition figurines or signed artwork, often appreciate over time, making them attractive investments.
Merchandise allows fans to express loyalty and love for specific series or characters. Wearing anime-themed apparel or decorating spaces with anime posters is a form of personal branding and identity. Anime-themed products are popular as gifts among fans, with items like keychains, plush toys, and mugs frequently exchanged as tokens of appreciation.
The increase in female gamers and a more balanced age demographic engaging with anime content suggests that the anime market in the UAE will diversify. Traditionally, anime merchandise has been tailored toward male audiences, particularly those engaged in gaming. However, with more female gamers entering the market, there will be a demand for anime merchandise that appeals to both genders. This could include items catering to more diverse interests and styles, expanding the market potential. In addition, anime has rapidly increased popularity in Brazil, particularly in recent years. Shows like Attack on Titan, Naruto, Dragon Ball Z, and One Piece have garnered massive fanbases, increasing demand for related merchandise such as action figures, apparel, posters, and collectibles. Brazil is home to some of the largest anime conventions in Latin America, such as Anime Friends and CCXP (Comic Con Experience). Thus, due to the above factors, the market is propelling.
List of Key Companies Profiled
- Bandai Namco Holdings Inc.
- Good Smile Company, Inc.
- Diamond Select Toys
- Studio Ghibli, Inc.
- Crunchyroll, LLC
- Bioworld Merchandising, Inc.
- Bushiroad Inc.
- Medicom Toy Corporation
- Atomic Flare
Market Report Segmentation
By Distribution Channel
- Online
- Offline
By Product
- Figurine
- Clothing
- Board Games & Toys
- Posters
- Books
- Other Product
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Anime Merchandising Market by Distribution Channel
Chapter 5. LAMEA Anime Merchandising Market by Product
Chapter 6. LAMEA Anime Merchandising Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- Bandai Namco Holdings Inc.
- Good Smile Company, Inc.
- Diamond Select Toys
- Studio Ghibli, Inc.
- Crunchyroll, LLC
- Bioworld Merchandising, Inc.
- Bushiroad Inc.
- Medicom Toy Corporation
- Atomic Flare
Methodology
LOADING...
