In the Middle East, projections indicate that the digital economy is expected to exceed EUR 500 billion by 2030
Economic Transformation and Mobile Commerce Advancement in the Middle East
Projections for the Middle East's digital economy indicate an extraordinary surge, with estimates suggesting a valuation surpassing EUR 500 billion by 2030. This growth represents a notable CAGR exceeding 20%. This development comes amidst the region's increasing adoption of digital transactions, reshaping both consumer habits and market dynamics.
The MENA region is rapidly shifting towards dominance in mobile commerce, with expectations of a substantial double-digit portion of total online transaction value being generated through mobile platforms by 2025. Additionally, forecasts predict that the B2C E-Commerce market in the region will surge past EUR 50 billion by 2026, underlining significant opportunities for businesses within this swiftly evolving environment.
Expediting Digital Transformation and E-Commerce Growth in Saudi Arabia and the UAE
Saudi Arabia leads the regional digital revolution, with its E-Commerce sector set to surpass EUR 20 billion by 2027. Over half of Saudi Internet users make weekly purchases, driven by incentives like "free delivery". Major players like "Amazon.sa" and "Nice One" dominate the Saudi market. Meanwhile, the UAE anticipates its B2C E-Commerce revenue nearing double-digit EUR billion by 2028, with mobile commerce expected to nearly double by 2026. Key platforms such as "Amazon.ae" and "Temu" showcase strong interest in digital commerce solutions.
In the dynamic realm of Middle Eastern E-Commerce, Kuwait's B2C E-Commerce market is anticipated to experience a surge by 2027. Furthermore, in March 2024, "Temu" and "Flipkart" took the lead as the premier free mobile shopping apps in Kuwait, with "Temu" asserting dominance in Jordan and Bahrain, showcasing the robust digital commerce landscape in these areas.
Key Questions Answered:
- What is the anticipated value of the Middle East's digital economy by 2030?
- What are the forecasts for the B2C E-Commerce sector in Saudi Arabia by 2027?
- How has online spending behavior in Saudi Arabia evolved in 2023 and what motivators are driving this trend?
- What is the anticipated B2C E-Commerce revenue for the UAE by 2028?
- Which mobile shopping app emerged as the top contender in Jordan's digital commerce landscape in March 2024?
Countries covered: Bahrain, Iran, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE
Table of Contents
1. Key Takeaways
2. Management Summary
3. Middle East
3.1. Regional
- B2C E-Commerce Market Overview and Trends, March 2024
- Digital Economy Value, in USD billion, 2022 & 2030f
- B2C E-Commerce Market Size, in USD billion, 2021, 2022 & 2026f
- Share of Mobile Commerce Making Up Total Online Transaction Value, in %, 2025f
- Share of Digital Wallets Making Up Total Online Spending, in %, 2023e
3.2. Saudi Arabia
- B2C E-Commerce Market Overview and Trends, March 2024
- B2C E-Commerce Share of Total Retail Sales, in %, 2023 & 2035f
- B2C E-Commerce Share of Total Commerce, in %, 2022
- Millennials’ Spending Share of Total B2C E-Commerce Sales, in %, 2023 & 2035f
- Share of Adults Who Made a Purchase Using a Mobile Phone or the Internet, in %, 2022
- Weekly B2C E-Commerce Activities, in % of Internet Users, Q3 2023
- Top 5 Online Shopping Drivers, in % of Internet Users, Q3 2023
- Share of Adults That Made a Digital Payment, in %, 2022
- Breakdown of B2C E-Commerce Payment Methods, in %, 2022
- Top B2C E-Commerce Websites, by Visits in Millions, Bounce Rate in %, and Pages Per Visit, February 2024
- Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
3.3. UAE
- B2C E-Commerce Revenue, in USD billion, 2024e & 2028f
- B2C E-Commerce Market Size, in USD billion, 2019-2026f
- Mobile Commerce Market Size, in USD billion, 2019-2026f
- B2C E-Commerce Share of Total Retail Sales, in %, 2026f
- Share of Adults Who Made a Purchase Using a Mobile Phone or the Internet, in %, 2022
- Weekly B2C E-Commerce Activities, in % of Internet Users, Q3 2023
- Top 5 Online Shopping Drivers, in % of Internet Users, Q3 2023
- Share of Adults That Made a Digital Payment, in %, 2022
- Top B2C E-Commerce Websites, by Visits in Millions, Bounce Rate in %, and Pages Per Visit, February 2024
- Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
3.4. Israel
- B2C E-Commerce Revenue, in USD billion, 2023e & 2027f
- Fashion B2C E-Commerce Revenue, in USD billion, 2023e & 2027f
- Share of Adults Who Made a Purchase Using a Mobile Phone or the Internet, in %, 2022
- Weekly B2C E-Commerce Activities, in % of Internet Users, Q3 2023
- Top 5 Online Shopping Drivers, in % of Internet Users, Q3 2023
- Share of Adults That Made a Digital Payment, in %, 2022
- Top B2C E-Commerce Websites, by Visits in Millions, Bounce Rate in %, and Pages Per Visit, February 2024
- Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
3.5. Iran
- B2C E-Commerce Value, in USD billion, March 2023 & September 2023, and Market Metrics, November 2023
- Share of Adults Who Made a Purchase Using a Mobile Phone or the Internet, in %, 2022
- Share of Adults That Made a Digital Payment, in %, 2022
- Share of Social Media Apps Making Up Total B2C E-Commerce Deals, in %, 2023*
3.6. Qatar
- B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
- Share of Adults That Shop Online, in %, 2023e & 2027f
- Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
3.7. Kuwait
- B2C E-Commerce Market Size, in USD billion, 2023e & 2027f, and Market Metrics, April 2023
- Share of Adults Who Made a Purchase Using a Mobile Phone or the Internet, in %, 2022
- Share of Internet Users Who are Aware of B2C E-Commerce Platforms, in %, 2023e
- Share of Adults That Made a Digital Payment, in %, 2022
- Top 10 Free Mobile Shopping Apps in the Google Play Store, by Rank, March 2024
3.8. Lebanon
- Share of Adults Who Made a Purchase Using a Mobile Phone or the Internet, in %, 2022
- Share of Adults That Made a Digital Payment, in %, 2022
3.9. Jordan
- Share of Adults Who Made a Purchase Using a Mobile Phone or the Internet, in %, 2022
- Share of Adults That Made a Digital Payment, in %, 2022
- Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
3.10. Bahrain
- Share of Adults Who Made a Purchase Using a Mobile Phone or the Internet, in %, 2022
- Share of Adults That Made a Digital Payment, in %, 2022
- Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
3.11. Oman
- B2C E-Commerce Market Size, in USD billion, June 2023e & 2028f
- Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
Samples
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Ali Baba Group
- Amazon
- Apple
- Carrefour
- Ebay
- Flipkart
- Floward
- iHerb
- IKEA
- Lulu Shopping
- Mtlnovel
- Namshi
- Noon Shopping
- Open Sooq
- Playstation
- Samsung
- SHEIN
- Sony
- Splashfashions
- Temu
- Trendyol
- Zara
