The Latin America, Middle East and Africa Bra Market is expected to witness market growth of 16.5% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 116.99 million units, showcasing a growth of 14.8% (2024-2031).
The T-shirt bra, specifically designed to offer a smooth and seamless appearance under fitted tops, has become a staple in the bra market. Its contoured and lightly padded cups prevent visible lines and provide a natural shape, making it an ideal choice for everyday wear. T-shirt bras are often crafted with soft, breathable fabrics to enhance comfort, and they typically include features like adjustable straps and underwire support for added stability. Consequently, in UAE, 9.73 million units of T-shirt bras are expected to be utilized by the year 2031.
The Brazil market dominated the LAMEA Bra Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.33 billion by 2031. The Argentina market is exhibiting a CAGR of 17.4% during 2024-2031. Additionally, the UAE market would experience a CAGR of 16.2% during 2024-2031.
Brands increasingly offer bras in a wide range of nude shades, accommodating various skin tones so consumers can find products that truly blend with their natural complexion. Nubian Skin, for instance, pioneered this approach by launching a lingerie line with multiple nude shades specifically for women of color, addressing a gap many mainstream brands had previously overlooked.
Gender inclusivity is also gaining traction, with brands like TomboyX designing bras and bralettes catering to gender-nonconforming individuals, and others prefer gender-neutral options. This approach is inclusive and resonates with a diverse audience, fostering a sense of acceptance and belonging. Consequently, the bra market is transformed into a more accessible and affirming space. As inclusivity becomes a core brand value, they set new industry standards prioritizing representation and accessibility, making the bra market more welcoming for all consumers.
The UAE brings a taste for luxury to the bra market. Here, lingerie is about elegance, exclusivity, and impeccable craftsmanship, with consumers often leaning toward premium brands like Victoria’s Secret and La Perla. With a high-income population accustomed to luxury and rising awareness of body positivity, brands in the UAE are expanding to offer inclusive sizing while maintaining high standards of style and quality.
In the UAE, bras are both fashion statements and symbols of self-care, with a focus on the finest materials and sophisticated designs. Therefore, this multifaceted demand creates opportunities for brands to cater to a rich blend of preferences and trends in each country, making LAMEA a market with untapped potential for global giants and local innovators.
The T-shirt bra, specifically designed to offer a smooth and seamless appearance under fitted tops, has become a staple in the bra market. Its contoured and lightly padded cups prevent visible lines and provide a natural shape, making it an ideal choice for everyday wear. T-shirt bras are often crafted with soft, breathable fabrics to enhance comfort, and they typically include features like adjustable straps and underwire support for added stability. Consequently, in UAE, 9.73 million units of T-shirt bras are expected to be utilized by the year 2031.
The Brazil market dominated the LAMEA Bra Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.33 billion by 2031. The Argentina market is exhibiting a CAGR of 17.4% during 2024-2031. Additionally, the UAE market would experience a CAGR of 16.2% during 2024-2031.
Brands increasingly offer bras in a wide range of nude shades, accommodating various skin tones so consumers can find products that truly blend with their natural complexion. Nubian Skin, for instance, pioneered this approach by launching a lingerie line with multiple nude shades specifically for women of color, addressing a gap many mainstream brands had previously overlooked.
Gender inclusivity is also gaining traction, with brands like TomboyX designing bras and bralettes catering to gender-nonconforming individuals, and others prefer gender-neutral options. This approach is inclusive and resonates with a diverse audience, fostering a sense of acceptance and belonging. Consequently, the bra market is transformed into a more accessible and affirming space. As inclusivity becomes a core brand value, they set new industry standards prioritizing representation and accessibility, making the bra market more welcoming for all consumers.
The UAE brings a taste for luxury to the bra market. Here, lingerie is about elegance, exclusivity, and impeccable craftsmanship, with consumers often leaning toward premium brands like Victoria’s Secret and La Perla. With a high-income population accustomed to luxury and rising awareness of body positivity, brands in the UAE are expanding to offer inclusive sizing while maintaining high standards of style and quality.
In the UAE, bras are both fashion statements and symbols of self-care, with a focus on the finest materials and sophisticated designs. Therefore, this multifaceted demand creates opportunities for brands to cater to a rich blend of preferences and trends in each country, making LAMEA a market with untapped potential for global giants and local innovators.
List of Key Companies Profiled
- Victoria’s Secret & Co.
- Agent Provocateur (Fourmarketing Limited)
- MAS Holdings Limited
- Ann Summers Ltd. (Gold Group International Ltd.)
- Bluebella Ltd.
- Felina GmbH (Lauma Lingerie.)
- Hanky Panky Ltd.
- La Perla Fashion Holding N.V.
- PVH Corp.,
- Stella McCartney Limited
Market Report Segmentation
By Material (Volume, Million Units, USD Billion, 2020-2031)
- Cotton
- Chiffon
- Silk
- Other Materials
By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)
- Specialty Stores
- Supermarket & Hypermarket
- Online Stores
- Other Distribution Channels
By Product (Volume, Million Units, USD Billion, 2020-2031)
- T-shirt Bra
- Sports Bra
- Multi-Way Bra
- Adhesive Bra
- Other Products
By Country (Volume, Million Units, USD Billion, 2020-2031)
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Bra Market by Material
Chapter 5. LAMEA Bra Market by Distribution Channel
Chapter 6. LAMEA Bra Market by Product
Chapter 7. LAMEA Bra Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Victoria’s Secret & Co.
- Agent Provocateur (Fourmarketing Limited)
- MAS Holdings Limited
- Ann Summers Ltd. (Gold Group International Ltd.)
- Bluebella Ltd.
- Felina GmbH (Lauma Lingerie.)
- Hanky Panky Ltd.
- La Perla Fashion Holding N.V.
- PVH Corp.,
- Stella McCartney Limited
Methodology
LOADING...
