Middle East & Africa Cider Market Outlook, 2028

Middle East and Africa cider market, where ancient traditions blend harmoniously with modern flavors and innovation. The MEA region comprises diverse countries with unique cultural and economic backgrounds, and this reflects in the cider market as well. While cider consumption has traditionally been low in this region, it has experienced a notable surge in recent years. This growth can be attributed to several factors, including a shift in consumer preferences towards lighter and fruit-based alcoholic beverages, a growing young population with a penchant for experimentation, and an increasing number of international brands entering the market. One of the primary drivers of the cider market's growth in the MEA region is the rising popularity of flavored and craft ciders. Manufacturers have introduced a wide range of cider flavors, including berry, pear, and tropical fruit variants, to cater to the diverse tastes of consumers. This has expanded the consumer base and contributed to the overall market expansion. Another significant factor influencing the MEA cider market is the increasing number of cider bars, pubs, and restaurants that offer a wide selection of cider brands and flavors. Cider manufacturers have been adapting their products to align with the cultural and religious norms of the Middle East and Africa. Non-alcoholic and low-alcohol cider options have been introduced to cater to consumers who prefer beverages with lower alcohol content.

According to the research report Middle East & Africa Cider Market Outlook, 2028, The market is projected to reach market size more than USD 800 Million by 2028. Flavored ciders have gained immense popularity in the region. Manufacturers are introducing innovative flavors such as mango, pineapple, passion fruit, and hibiscus, catering to the diverse tastes of consumers in the Middle East and Africa. The Middle East and Africa region attracts a significant number of tourists each year. Cider is becoming an appealing option for tourists, who are interested in exploring local flavors and experiencing the region's unique alcoholic beverages. Cider is increasingly being recognized as a versatile beverage that pairs well with various cuisines. In the Middle East and Africa, cider is often enjoyed with local dishes, such as grilled meats, spicy foods, and traditional desserts, enhancing the overall dining experience. Despite the food pairing, entering the Middle East and Africa cider market can present challenges. These challenges include navigating complex regulatory frameworks, addressing cultural sensitivities, and establishing distribution networks in diverse markets across the region. The Middle East and Africa cider market have attracted increased investments from international cider manufacturers and beverage companies. These investments aim to capitalize on the market's growth potential and introduce new products tailored to the region's tastes and preferences. As health and wellness trends continue to gain momentum globally, the Middle East and Africa cider market are also witnessing a growing demand for healthier and organic cider options. Manufacturers are responding by introducing organic, gluten-free, and low-sugar cider alternatives to cater to health-conscious consumers.

South Africa has emerged as a key player in the cider market within Africa. The country has a long history of cider production and consumption, with popular brands such as Savanna and Hunters originating from South Africa. The country benefits from a large apple-growing region in the Western Cape, allowing for the production of high-quality apple-based ciders. South Africa has also seen the rise of craft cider producers, offering a variety of innovative flavors. The UAE stands out as a key market for imported ciders, driven by its cosmopolitan population and thriving hospitality sector. While the UAE does not have significant local cider production, it serves as a hub for international cider brands entering the Middle East market. Imported ciders from countries like the United Kingdom, Ireland, and France are readily available in the UAE. Some prominent cider brands in the Middle East and Africa are Savanna, Hunters, UpCider, Cidrerie, Al-Azhar, Katibaw, Golden Apple, Sxollie, Loxtonia. Majority of countries in the Middle East adhere to Islamic law, which prohibits the consumption and production of alcohol. Consequently, the availability and sale of cider, as an alcoholic beverage, may be restricted or prohibited in many countries in this region. Some Middle Eastern countries have significant non-Muslim minority populations or expatriate communities. In such cases, there may be certain allowances for the consumption and sale of alcoholic beverages, including cider, primarily in designated areas like hotels, restaurants, and duty-free zones. Similarly, restrictions on advertising, distribution, and availability may still apply. African countries vary significantly in their regulations regarding the production, sale, and consumption of alcoholic beverages, including cider. Some countries have more liberal policies, while others may have stricter regulations or even prohibit alcohol altogether. In many African countries, businesses involved in the production, distribution, and sale of cider are required to obtain licenses and permits from the appropriate government authorities. These licenses often come with specific conditions and requirements, such as age restrictions, labeling standards, and health and safety regulations.

The Cape Town Cider Festival (South Africa) is an annual festival in Cape Town showcases a variety of local and international ciders. It features tastings, cider pairings, live music, and entertainment, offering attendees an opportunity to explore different cider brands and flavors. Stellenbosch Craft Cider Festival (South Africa) is held in the Stellenbosch wine region of South Africa, this festival focuses on craft ciders. It brings together local cider producers and enthusiasts for a day of cider tastings, food pairings, live music, and entertainment. The Fete de la Musique (Morocco) is primarily a music festival, the Fête de la Musique in Morocco often includes cider as part of its beverage offerings. The event celebrates music and culture, with various performances and activities taking place in cities like Rabat and Marrakech. Despite the positive growth trajectory, the MEA cider market still faces certain challenges. One of the key obstacles is the region's dominant cultural norms and religious beliefs, which may limit the consumption of alcoholic beverages, including cider, in some areas. Moreover, the prevalence of strict regulatory frameworks and high taxation on alcoholic products can also impact the market's growth potential. MEA cider market is experiencing remarkable growth, driven by changing consumer preferences, the introduction of new flavors, and the establishment of dedicated cider serving establishments. As the market continues to evolve, cider manufacturers and distributors must navigate the region's cultural, religious, and regulatory landscape to tap into the vast potential this market offers.

Considered in this report:

• Geography: Middle East and Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Middle East and Africa Cider Market with its value and forecast along with its segments
• Country-wise Personal Protective Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United Arab Emirates
• Saudi Arabia
• South Africa

By Product Type:

• Hard Cider
• Dry Cider
• Soft Cider
• Sweet Cider
• Others

By Packaging Type:

• Glass Bottles
• Plastic Bottles
• Aluminium Cans

By Flavour:

• Apple Base
• Flavoured Ciders

By Source:

• Conventional
• Organic

By Distribution Channel:

• On-trade
• Off-trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to cider industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.